E-raamat: Intellectual Property Law and Sports

This volume provides an original and insightful examination of the intersection between intellectual property and sport. It fills a notable gap in existing scholarship by demonstrating how IP rights underpin the global sports economy and by addressing the regulatory and technological challenges shaping its future direction. -- Andrea Cattaneo, Edge Hill University, UK Intellectual Property Law and Sports offers a timely and comprehensive exploration of the intersection between IP rights and the sports industry. Expertly edited by Justin Koo and Jason Haynes, this collection brings together leading scholars to address the multifaceted challenges facing modern sport, from athlete personality rights and broadcast copyright protection to ambush marketing and territorial licensing. The contributors show how IP principles must evolve to address current burning issues, including digitalisation and artificial intelligence, whilst recognising that IP rights remain essential to sports commercialisation. This book is essential reading for legal scholars, students, policymakers, and industry practitioners seeking to navigate the intricate terrain of sports IP law. -- Enrico Bonadio, City St Georges, University of London, UK A welcome addition to the sports law literature, this book provides a comprehensive review of sports-related intellectual property law issues, fundamental to protecting the commercialisation of sports events, their broadcast coverage, the increasing value of sports personalities image rights, and the need to settle disputes by alternative dispute resolution mechanisms. -- Ian Blackshaw, Valloni Attorneys, Switzerland The intersection of intellectual property law and sport has never received the attention it deserves, and this collection brings new insights to the area.' -- Phillip Johnson, King's College London, UK