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E-raamat: iPhone App Design for Entrepreneurs: Find Success on the App Store without Coding

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  • Formaat: EPUB+DRM
  • Ilmumisaeg: 20-Mar-2019
  • Kirjastus: APress
  • Keel: eng
  • ISBN-13: 9781484242858
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iPhone App Design for Entrepreneurs: Find Success on the App Store without CodingSuurem pilt
  • Formaat: EPUB+DRM
  • Ilmumisaeg: 20-Mar-2019
  • Kirjastus: APress
  • Keel: eng
  • ISBN-13: 9781484242858
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Make an app from start to finish on your own or with a dedicated team. This book is your all-in-one, go-to resource for designing, building, and marketing, a trending app that others flock to buy. Use detailed analysis to decide what designs you should choose and whether you should learn to code or hire someone else to do the trench work for you.

If you plan carefully and make intelligent decisions when establishing your viral app business, you will find success on the App Store. Remember, though, the App Store is not a lottery. Apps are not randomly featured, and it is not happenstance that makes your app successful.

Luck and fortuitous timing tempered by hard work and a good app idea are key factors to success. You can't aimlessly create an app, throw it on the App Store, and watch the dollars roll in. You’ll get back what you put in. This book lays the foundation and outlines the skills needed by aspiring entrepreneurs with no coding experience for selling a killer app.

What You'll Learn
  • Design apps that are impressive, wow users, and most importantly, are easy to use.
  • Build a business model around an app that turns a profit
  • Determine when its OK to build your own app or when it's better to hire a third party to do so.
Who This Book Is For

Small business owners who want to create an app, but have no programming experience

About the Author xv
Introduction xvii
Part I: Design 1(84)
Chapter 1 Refining Your Idea
3(14)
Make it Small in Scope
4(1)
Cool Features not = to a Good App
5(3)
Compare with Your Competition
8(1)
What You're Really Saying
9(1)
Finding Your Competition
10(1)
Execution is Everything
11(1)
Make it Easy to Explain
12(1)
Always Get Feedback
12(2)
Ask Friends and Family for Feedback
13(1)
Go to Local Events for Your Target Audience
13(1)
Interpreting User Feedback
14(1)
The Final Test
15(2)
Chapter 2 Website
17(8)
What Your Website Should Have
18(2)
Building Your Website
20(1)
LaunchRock (FREE)
20(1)
Squarespace ($99/yr)
20(1)
WordPress (Prices Vary)
21(1)
Customer Support
21(4)
Chapter 3 Idea Validation
25(8)
Promote Your Website
26(2)
Tell a Story
27(1)
Give Readers a Call to Action
27(1)
Keep It Personal
27(1)
Interact with Signups
28(5)
Start a Company Blog
28(1)
Ask Subscribers Questions
28(1)
Survey Subscribers
29(1)
How to Create Your Own Survey
29(1)
Ask Users Good Questions
30(1)
The Questions You Should be Asking
30(3)
Chapter 4 Business Models
33(6)
The Long Tail
34(2)
Pros
34(1)
Cons
35(1)
The Flagship
36(1)
Pros
36(1)
Cons
37(1)
Model User
37(2)
Chapter 5 Fair Pricing
39(8)
Flat Pricing
40(3)
High-to-Low Pricing
40(1)
Low-to-High Pricing
41(2)
Freemium
43(1)
In-App Advertisements
44(1)
Picking a Pricing Model
45(2)
Chapter 6 Planning Your App
47(12)
App Outline
48(3)
Gestures
51(4)
Stick to Apple's Gesture Guidelines
54(1)
Using Animation
55(4)
Loading Screens
55(1)
Real-World Metaphors
56(1)
Screen Transitions
57(2)
Chapter 7 User Experience Design
59(16)
Wait, What Is a UX Designer?
61(3)
Wireframing
64(3)
Considering Price
67(2)
In-App Purchases
68(1)
Advertisements
68(1)
Flat Fee
69(1)
Fragmentation In Design
69(10)
Full-Size iPad
69(2)
iPad Mini
71(1)
iPhone Plus Models
72(1)
iPhone Smaller Models
73(1)
iPhone 5/5S
73(1)
iPhone 4 and Previous
74(1)
Chapter 8 Case Study: Scribe
75(4)
Chapter 9 Design Personality
79(6)
Drafts 4
80(1)
Pocketbooth
81(2)
Seek Critique and Feedback
83(1)
Be Creative
83(2)
Part II: Development 85(54)
Chapter 10 Funding Sources
87(10)
Kickstarter
88(2)
Pros
88(1)
Cons
88(1)
How to Get Started
89(1)
Applits
90(2)
Pros
91(1)
Cons
91(1)
How to Get Started
91(1)
Investors (Venture Capitalists)
92(2)
Pros
92(1)
Cons
93(1)
How to Get Started
93(1)
Find a Business Partner
94(3)
Pros
94(1)
Cons
94(1)
How to Get Started
95(2)
Chapter 11 Case Study: Applits
97(6)
The Importance of Constant Feedback
101(2)
Chapter 12 Development Methods
103(10)
Do It Yourself
103(4)
Pros
104(1)
Cons
104(1)
How to Get Started (Programming)
105(1)
How to Get Started (with Graphic Design)
106(1)
App-Building Program
107(2)
Pros
107(1)
Cons
108(1)
How to Get Started
108(1)
Hiring Developers
109(4)
Pros
110(1)
Cons
110(1)
How to Get Started
111(2)
Chapter 13 Hiring Developers
113(14)
Creating a Job Listing
113(6)
Determining a Payment Method
113(3)
Determining Where to List Your Job
116(1)
Writing Your Listing
117(2)
Ask Questions
119(1)
Vetting Applicants
119(3)
Getting Started
122(5)
Define Success
122(1)
Determine Milestones
123(1)
Keep in Contact
124(3)
Chapter 14 Code Add-Ons
127(6)
App Templates
127(3)
Pros
128(1)
Cons
128(1)
How To Get Started
129(1)
App Store Analytics
130(1)
Internal Analytics
130(3)
Chapter 15 Beta-Testing
133(6)
How to Beta-Test Right
134(1)
Finding Beta-Testers
135(2)
Getting Your App on People's Devices
137(2)
Part III: Deployment 139(78)
Chapter 16 Pre-Launch Marketing
141(2)
Chapter 17 App Store Listing
143(10)
Keywords
143(2)
Updates
144(1)
Singular or Plural Words
144(1)
Articles
144(1)
Publisher Name
144(1)
Keyword Specificity
145(1)
Copyright Infringement
145(1)
iTunes Listing
145(1)
Icon
145(1)
Name
146(1)
Screenshot
146(2)
Frame Your Screenshots
147(1)
Leave Them Unframed
148(1)
Description
148(2)
Ratings and Reviews
150(3)
Chapter 18 Mailing List
153(8)
Opt-In Mailing List
153(1)
Press Mailing List
154(3)
A Few, Big Websites
155(1)
Many Smaller Websites
155(2)
Choosing an Email Service
157(1)
Writing a Good Email
158(3)
Subject Line
159(1)
Keep the Message Focused
159(1)
Avoid Attachments
159(1)
Proofread
160(1)
Respond Promptly
160(1)
Chapter 19 Social Media
161(10)
The Flagship Strategy
161(2)
The Long Tail Strategy
163(1)
What to Post
164(2)
How Often You Should Post
166(1)
Gaining Followers/Subscribers
167(1)
Managing Your Accounts
168(1)
Assessing Your Social Media
169(2)
Chapter 20 Online Community
171(10)
They Can Direct Development
171(2)
It Fosters Relationships Between Users
172(1)
They Can Beta-Test
172(1)
They Will Promote Your App
172(1)
Have a Goal
173(1)
How to Build an Online Community
174(1)
Answering Questions Online
174(2)
Give Away Content
176(1)
Partnering with Other Pages
177(2)
Reach Out to Competitors
177(1)
Partner with the Press and Media
177(1)
Guest Post on Other Websites
178(1)
Automate Everything You Can
178(1)
Ask for What You Want
178(1)
Leverage Your Community
179(6)
Guiding Feature Development
179(1)
Beta-Testing
180(1)
Chapter 21 Case Study: Everest
181(4)
Chapter 22 App Video
185(8)
Informational Videos
186(1)
Promotional Videos
187(1)
Company Videos
187(1)
Recording Your Video
188(3)
Video Recording
188(3)
Editing Your Video
191(2)
Chapter 23 The Press
193(10)
Tips for Contacting the Press
194(2)
Write a Press Release
196(3)
Infographics
199(2)
Press Kits
201(2)
Chapter 24 Advertising Space
203(6)
Designing Your Ad
205(3)
A Call to Action
206(1)
Good Design
206(1)
Minimal Text
206(1)
The Price (Especially If It's Free)
207(1)
Print Media
208(1)
Chapter 25 Discounts and Promotions
209(8)
Standard Discount Campaign
209(1)
How to Discount Your App
210(1)
Free Fora Day
210(2)
How to Run Your Free-For-a-Day Promotion
211(1)
Promotional Codes
212(5)
Places to Give Away Codes
213(4)
Appendix: In Closing 217(2)
When You're Done Reading
217(2)
Index 219
Megan Holstein is a writer and entrepreneur based out of Columbus, OH. Shes headed app development projects in both the medical field and productivity software field for companies she founded, Pufferfish Software and SimpleList. Additionally, shes worked for Columbus-based companies Fundable, Taivara, and Martini Media Group doing business development and project management.

After spending the better part of a decade developing apps she accumulated dozens of FAQs and held a series of meetings about how to start an app business. This book is the product of those meetings and questions.
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