Found on everything these days from tote bags to coffee mugs to t-shirts, “Keep Calm and Carry On” has become one of the most recognizable slogans of the twenty-first century. Yet, how many people who have embraced its pithy sentiment of resilience actually know where it comes from? Here with the answer, this book reveals the truth behind the now famous poster and saying.
Tracing its origins to World War II, Bex Lewis explains how the poster was created to allay public panic in the event of a German invasion. But, this feared invasion never happened, and so the poster would have continued to reside on the dusty shelves of history were it not for a chance discovery of one of the originals by the owners of Barter Books in 2001 who put it on display in their shop in Northumberland. Since then, “Keep Calm” has traveled across the Atlantic and inspired countless variations, becoming arguably the most successful meme in history. This book tells the story of this incredible phenomenon and is richly illustrated throughout with posters and archival photographs.
Introduction; Posters as a Tool of Propaganda; Maintaining Morale in a
State of Total War; Creating Keep Calm and Carry On; Rediscovery and Legacy
of Keep Calm and Carry On
Bex Lewis has a background as a cultural communications historian and digital practitioner, with a PhD in Second World War posters, in which she wrote the history of Keep Calm and Carry On. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and a Visiting Research Fellow at St John's College, Durham University. She is a frequent speaker, writer and facilitator, and is author of the popular 'Raising Children in a Digital Age' (2014).