This book is a systematic investigation of Korean cultural wave in South Asia, discovering and analysing the dynamics of fandom, mechanism of media industry and growing phenomena of Korean culture in this part of the world. This is one of the very first academic volumes in South Asia that examines cultural politics, language and literatures of Korea in a regional location when there might be some on examining the political and diplomatic relations divorced from socio-cultural interactions. It focuses on three major aspects: identity formation in the age of digital culture, fandom and aspiration in the wake of subculture, and transcultural flow in South Asia. Through these thematic indicators and empirical instances the volume explores the modes of transcultural flow vis a via the global cultural flow. The patterns and processes of identity construction transformed among the teenagers and youths in the realm of digital media and embodying the Korean cultural elements. The book will contribute in the area of media and cultural studies, global culture and politics, arts and humanities, social sciences and area studies.
Chapter 1 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
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1 Transcultural Flow in the Age of Globalization: Digital Platforms, Fandom and Mediated Culture in South Asia |
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1 | (24) |
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Part I K-Phenomenon in South Asia: Media, Identity and Politics |
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2 Hallyu 2.0: Aiming for Mainstream Status in India and South Asia |
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25 | (34) |
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3 Fandom, Mediated Culture and Reimagining Identity: Exploring the Hallyu Wave in South Asia |
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59 | (20) |
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4 Youth and Popular Culture: Korean Wave in North-East India |
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79 | (22) |
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Part II Fandom and Politics of Affection |
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5 Looking at Fan Identity: The Bangladeshi K-Pop Fan |
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101 | (26) |
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6 K-pop and the Politics of Appeal: Understanding the Emotional and Aural Experiences of Fans in and Around Kolkata |
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127 | (26) |
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7 Mediation, Motivations and Experiences of BTS Fandom in India |
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153 | (16) |
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8 Korean Dramas and Indian Youngsters: Viewership, Aspirations and Consumerism |
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169 | (18) |
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Part III Adaptation, Cultural Effects and Co-creation |
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9 From Korean Oppas to Bibimbap: The Socio-Cultural Dynamics of the Korean Wave in Sri Lanka |
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187 | (22) |
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10 Spinning the `K' Yarn: The Thriving Media Cottage Entrepreneurship of Mizoram |
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209 | (16) |
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11 Reading K-Pop Memes on Social Media Through a Gendered Perspective: The Case of Darjeeling and Kalimpong |
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225 | (16) |
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| Index |
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241 | |
Ratan Kumar Roy is a Research Fellow at the Centre for Culture, Media & Governance, Jamia Millia Islamia, New Delhi, India. He was a residency research fellow in Asia Culture Centre, Korea, from July-November 2018. He received Doctoral award from the Department of Sociology, South Asian University (A University Established by SAARC Nations), New Delhi. He worked as a television journalist in Bangladesh before starting his doctoral research on the relation of audiences and television news in Bangladesh. Dr. Roys research interests are digital media politics, media culture, anthropology of media, media: gender and child rights, visual culture, mediated social movement, cultural politics in South Asia. He is the co-editor of SWAN reports on the Status of Women in Media in South Asia 2020.Biswajit Das is Professor and founding Director of Centre for Culture, Media & Governance, Jamia Millia Islamia, New Delhi, India. He has over three decades of teaching and research experiences in the field of theory, method and history of Communication in India. Prior joining the centre, he worked with national and international agencies in conducting communication research and training.
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