"Deborah Camerons books are always a compelling and accessible read, and this is no exception. Based on sound scholarly research and illustrated with arresting examples from an impressive range of media and digital sources, her analyses demonstrate a deeply committed engagement with complex linguistic issues involving the treatment of women."
Janet Holmes, Professor Emerita (Victoria University of Wellington), Associate Director, Language in the Workplace Project
"This is an endlessly useful resourcefor teachers and students to dip into for case studies and research examples, or as a detailed, nuanced and expansive discussion of how ideas about language linked to men and women have been developed, researched, resisted and weaponised over the last fifty years. Cameron transforms familiar and new academic ideas and research into an accessible and engaging read, using up-to-date, real world examples. This is a must-have text for teachers and students wanting to develop their understanding of language and gender research that is also a klaxon call to all those concerned about misogyny right now."
Lisa, Jacky and Dan of the Lexis Podcast Team
In this short, significant book about social and linguistic sexism and misogyny, Cameron argues that while certain issues have not changed for women, many things have been updated in the present, such as social media and politics Cameron's conclusion is especially effective, as it connects earlier works of scholarship to examples from current events and social media. It also contains information about how to make positive changes.
-R. Shapiro, City University of New York (Choice Recommended Title)