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E-raamat: Language Teacher Rebel: A guide to building a successful online teaching business

  • Formaat: EPUB+DRM
  • Ilmumisaeg: 30-Sep-2021
  • Kirjastus: Teach Yourself Books
  • Keel: eng
  • ISBN-13: 9781529381757
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  • Formaat: EPUB+DRM
  • Ilmumisaeg: 30-Sep-2021
  • Kirjastus: Teach Yourself Books
  • Keel: eng
  • ISBN-13: 9781529381757
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Do you want to start teaching a language online, be your own boss and be able to work from anywhere that has a wifi?

Do you want to make a difference in the world by using your language skills to integrate people and give them the confidence they need to develop?

This timely book covers everything needed to set up a successful online language teaching business, from creating the right mindset, tech and marketing, to designing products and services, finding students online, growing your business and more. More than a manual, it is also a rallying call for teachers - or language teacher rebels - to share cultural values beyond the traditional classroom and encourage integration on a worldwide scale.

An accompanying, complementary Language Teacher Rebel Toolkit, containing a wealth of editable, effective and time-saving templates for all the essential documents needed to set up and run an online language teaching business, is available for sale at library.teachyourself.com. Including planners, email scripts and financial templates, this toolkit has everything you need to get organized and get teaching.
Meet the Author ix
Acknowledgements xi
How this book works xii
The Language Teacher Rebel Toolkit xiii
Introduction 1(6)
Online language teaching as a side gig
2(3)
Money
5(2)
1 Why now is the perfect time to become a Language Teacher Rebel
7(18)
Times have changed
7(1)
But don't people just self-study now?
8(2)
What if I don't have an online presence?
10(1)
So how do you do it?
11(2)
A day in the life of a Language Teacher Rebel
13(2)
Extreme flexibility
15(2)
Reaching more people
17(1)
Close relationships with students
18(2)
The Language Teacher Rebel mission
20(4)
Summary
24(1)
2 Mindset
25(15)
Why you should focus on your mindset
26(1)
Challenge limiting beliefs
27(7)
Build your confidence and develop your intuition
34(5)
Summary
39(1)
3 Plan and design your products
40(19)
Your offer
40(1)
Services and products
41(6)
How to productize a service
47(1)
How to price
48(4)
Creating a Product Ecosystem
52(6)
Summary
58(1)
4 Finding your micro-niche
59(17)
How to stand out as an online language teacher
60(7)
Finding Your Why
67(3)
Your Culture Add
70(2)
Your Pitch
72(3)
Summary
75(1)
5 The Five-step Language Teacher Rebel Roadmap
76(7)
Step 1 The Quick Tech Set Up
78(1)
Step 2 The Quick Marketing Material Creation Blitz
79(1)
Step 3 Early Growth - Evolving and Engaging
80(1)
Step 4 Developing and Investing
80(1)
Step 5 Flourishing with Momentum
81(1)
Summary
82(1)
6 The Quick Tech Set Up
83(12)
Email address
83(2)
Set up an email list
85(3)
Set up teaching tools
88(1)
Set up a social media channel
89(3)
Set up a payment tool
92(1)
Set up a booking system
93(1)
Summary
94(1)
7 The Quick Marketing Material Creation Blitz
95(25)
What type of content should I have?
96(1)
Create a Lead Magnet
96(6)
Create Pillar Content and content upgrades
102(6)
Create content about yourself
108(3)
How to organize and plan content creation
111(4)
Ways to find new students quickly
115(4)
Summary
119(1)
8 Early Growth - Evolving and Engaging
120(14)
Creating better content - and more of it
120(7)
Inspiring your community
127(2)
How to overcome insecurities on social media
129(1)
Keeping your email list warm (but not `spammy')
130(1)
Repurpose your content
131(1)
Gather reviews
132(1)
Summary
133(1)
9 Developing and Investing
134(19)
Booking system
134(2)
Websites
136(15)
Online business platforms
151(1)
Summary
152(1)
10 Flourish with Momentum
153(21)
Making videos and going live
153(3)
Developing partnerships
156(7)
Creating systems to free up time
163(4)
Dealing with challenges
167(6)
Summary
173(1)
11 Teaching online - Best practice
174(28)
Organize your material
174(3)
Six Characters of Drama - understanding your students' mindsets
177(4)
Seven Student Characters
181(7)
What your student wants or what your student needs?
188(1)
Teaching language skills
189(7)
Summary
196(1)
Checklist
197(5)
Glossary 202(3)
References 205
Dr Anneli Haake is a native Swedish language and culture specialist and translator. She is the Director of Swedish Made Easy, an e-learning language school, and has taught Swedish to a wide range of students across the world.