E-raamat: Leading the Starbucks Way (PB)

Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company. Organizational consultant Michelli, who has written a previous book on Starbucks, details the leadership principles underlying the corporate behemoths success, with a special focus on how the company came back from the financial crisis and coped with changes in leadership. Interviews with Starbucks personnel at all levels, from CEO to baristas, offer insight on product creation, international expansion, and technological and social media innovation. The two-color layout features many reflection boxes, boxed key points, and b&w photos. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com) Lead Your Business the Starbucks WayForeword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the company’s exemplary leadership practices.Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestsellerThe Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company’s resurgence from serious setbacks during the economic downturn--one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies.In Leading the Starbucks Way, Michelli establishes five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry:Savor and ElevateLove to Be LovedReach for Common GroundMobilize the ConnectionCherish and Challenge Your LegacyLeading the Starbucks Way is a penetrating look at the inner workings of one of today’s most successful brands. The company gave Michelli one-on-one access to a variety of employees (called partners) to write this book--from baristas to senior leaders, including Howard Schultz, chairman, president, and chief executive officer.In short, success is all about loving your product, loving your customers, and loving your employees. Sincerely. Without fail. Even in the face of business challenges.Praise for Leading the Starbucks Way“Michelli shows us how a small Seattle-based chain of coffee shops became one of the most beloved brands on the planet. So grab a cup of coffee, put your feet up, and read this book!”Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level“Culture is everything! This fast-moving, fascinating book gives you countless practical ideas you can use immediately to create a company climate of inspiration and loyalty.”Brian Tracy, author of Full Engagement“Michelli identifies the principles by which Howard Schultz and his team passionately perform in a culture that loves, respects, and rewards suppliers, employees, customers, shareholders, and the community.”Robert Spector, author of The Nordstrom Way“Leading the Starbucks Way provides the key success factors of a lifestyle brand that is globally scaled, locally relevant, and powered by the passion of the Starbucks culture.”John Timmerman, PhD, Senior Strategist of Customer Experience and Innovation, Gallup"Organizational consultant Michelli serves up a new helping of the recipe for business success he offered inThe Starbucks Experience."Kirkus Reviews