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E-raamat: Legacies and Mega Events: Fact or Fairy Tales?

Edited by , Edited by , Edited by (University of New Brunswick, Canada), Edited by
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The use of sporting and other mega-events to bring about transformation of socially deprived areas of major cities is becoming an increasingly important part of the raison d'être for hosting such events, especially given the immense costs involved and the current economic climate. The tax-paying public increasingly has to be persuaded of the benefits, beyond the event itself, to spend the nations resources in this way.

This edited book, written by international experts, critically explores these multiple facets of the Mega Event legacy looking at the various economic, environmental and social impacts and benefits in multiple continents. It considers topics such as volunteering, participation, economics, sponsorship, ethics and technology in relation to legacy.

This timely book provides a further understanding of the legacy discourse, as well as the potential pitfalls connected to legacy in relation to mega events. Filling a gap in the literature on legacy research, Legacies and Mega Events will be of interest to events, sports, tourism, urban development students, researchers and academics.
List of Illustrations
ix
List of Contributors
xi
Foreword xv
Holger Preuss
Acknowledgements xix
Introduction 1(4)
Jason Bocarro
Ian Brittain
Terri Byers
PART I Main
Chapters
5(152)
1 Legacy of sporting and non-sporting mega event research: What next?
7(18)
Jason Bocarro
Terri Byers
Libby Carter
2 Trading legacy for leverage
25(18)
Laurence Chalip
3 Mega events: Why cities are willing to host them, despite the lack of economic benefits
43(18)
Harry Arne Solberg
4 Volunteering legacy of the London Olympics 2012
61(18)
Olesya Nedvetskaya
Vassil Girginov
5 Sport participation legacies of mega sporting events
79(20)
Mike Weed
6 Legacy of sporting mega events for people with disabilities: The Paralympic Games
99(18)
Ian Brittain
7 Economic legacy to cities of hosting major sports events: A case study of London 2012
117(18)
Chris Gratton
Girish Ramchandani
8 Environmental legacy of mega sport events
135(22)
Timothy B. Kellison
Jonathan M. Casper
PART II Short Case Studies
157(102)
9 Mega-events and place branding legacy for emerging economies
159(12)
Brendon Knott
Kamilla Swart
10 The legacy of corruption in the context of the 2014 FIFA World Cup: Short-term and long-term consequences for sponsorship perception
171(18)
Joerg Koenigstorfer
Wojciech Kulczycki
11 The "legacy" of the Olympic Games for local communities: A case study of the Nagano Winter Olympic Games 1998
189(10)
Masayuki Takao
12 "Lead Up and Legacy": A case study of the 2015 Rugby World Cup
199(12)
Gareth Jones
Mike Edwards
Nick Passenger
13 The legacy of the London 2012 Olympic Games: A case study of grass-roots sport clubs and the sport participation legacy
211(12)
Guy Thomas
Ian Brittain
Andrew Jones
14 Towards cultural centrality in mega-event urban legacy: The case of Porto Maravilha and the Rio 2016 Olympic Games
223(12)
Debora Guerra
Jennifer Ferreira
Eva Kipnis
15 Sport mega-events and the media
235(10)
Kamilla Swart
Michael Linley
Gift Muresherwa
16 The New Orleans Mardi Gras: A mega-event with an intangible legacy of protest and resistance to social injustice and inequality
245(14)
Hazel Barrett
Conclusion 259(4)
Ian Brittain
Jason Bocarro
Terri Byers
Index 263
Ian Brittain is a Research Fellow in the Centre for Business in Society, Coventry University, UK. He is an internationally recognised expert in the study of disability and Paralympic sport. He is also the Heritage Advisor to the International Wheelchair and Amputee Sports Federation, who in a former guise founded the Paralympic Games, and he has attended every summer Paralympic Games since Sydney 2000. Dr Brittain has won and worked on research projects totalling over £1.3million.

Jason Bocarro is a university faculty scholar and Alumni Distinguished Undergraduate Professor at North Carolina State University. His research focuses on examining how recreation and sport programmes and organisations can impact the health of children and adolescents. Dr Bocarro has published over 50 peer-reviewed research journal publications and been awarded over US$5 million of research funding to support his research.

Terri Byers is an associate professor at University of New Brunswick, Canada. Her research focuses on community sport organisations, innovation and participation. She is widely published, active in consulting and teaching on sport and recreation management. Dr Byers has won and worked on research projects totalling over CA$2million.

Kamilla Swart is a full professor in the College of Business Administration, American University in the Emirates. While at Cape Peninsula University of Technology, she served as the South African lead for Carnival. Her research interests include sport and event tourism, with a specific focus on mega-events and event policies, strategies and evaluations. She was instrumental in developing the 2010 FIFA World Cup Research Agenda and served as the City of Cape Towns Research Coordinator for 2010. Dr Swart has published on varied topics relating to the bidding and impacts of mega-events, especially in developing contexts, and has won and worked on research projects totaling over ZAR25 million.