Increase patronage with effective outreach strategies!
From the Introduction, by Wendi Arant and Pixie Anne Mosley: &;Outreach is a concept that is gaining more and more significance for libraries, particularly with the recent developments in information technology. Dictionaries define it as 'the act of extending services, benefits, etc. to a wider section of the population.&;This definition also implies a mission to communicate a particular message to an audience in order to gain their support. Its meaning for libraries is profound, having consequences for fund raising, public service, and public relations.&;
Library Outreach, Partnerships, and Distance Education: Reference Librarians at the Gateway focuses on extending community outreach in libraries toward a broader public by expanding services that are based on recent advances in information technology.
This crucial volume with help you will explore many of the issues that are currently affecting libraries, including:
- the growth of technology and its effect on libraries and library users
- emerging literacy issues (computer literacy, non-English-speaking populations)
- providing effective services to at-risk populations
- diversity and multiculturalism and how they are changing the ways that libraries are used
- targeting and reaching specific user groups
- distance education--bringing the mountain to Mohammed
- If the public perception of libraries is ever to move beyond that of &;musty old book warehouses,&; librarians must take a more active role in the development of new services and in heightening awareness of their existing services and collections. Library Outreach, Partnerships, and Distance Education presents ideas and strategies that are now being implemented around the United States to do just that. This book should be a part of every library's plans for the future!
Introduction 1(4) Wendi Arant Pixey Anne Mosley I. TECHNOLOGY AND OUTREACH Wired But Not Connected: Accessibility of Academic Library Home Pages 5(24) Erica B. Lilly Connie Van Fleet Real-Time Reference Service for the Remote User: From the Telephone and Electronic Mail to Internet Chat, Instant Messaging, and Collaborative Software 29(12) Marc Meola Sam Stormont Marketing Electronic Resources and Services: Surveying Faculty Use as a First Step 41(16) Judith L. Hart Vicki Coleman Hong Yu Accessing the Old and the New: Outreach via Web Exhibits and Archive Collections at the University of Arizona Library 57(12) Micaela Morales Jeff Rosen Expanding Outreach to a Unique User Community: The Slavic Reference Service and the Internet 69(16) Teresa E. Tickle Ready to Read: A Collaborative, Community-Wide Emergent Literacy Program 85(14) Marge Kars Mary Doud Pressing the F1 Key--And Retrieving Each Other 99(12) Leslie Kahn Orienting Neighborhood Youth to an Academic Library: Creating Campus-Community Connections 111(20) Robert Kudlay Providing Library Outreach to Student Athletes 131(16) Maureen Puffer-Rothenberg Susan E. Thomas Developing Proactive Partnerships: Minority Cultural Centers 147(14) Elaina Norlin Patricia Morris Expanding the Learning Community: An Academic Library Outreach Program to High Schools 161(14) Keith Gresham Debra Van Tassel III. A DIFFERENT APPROACH: NEW USER PROGRAMS AND OUTREACH SERVICES The ``Open House, an Effective Library Public Relations and Instruction Tool 175(12) Dennis G. Odom Alexia C. Strout-Dapaz Outside the Exhibit Case: An Undergraduate Library Welcomes the Community 187(16) Eleanor Mitchell Diane Zwemer Developing a Liaison Program in a New Organizational Structure-A Work in Progress 203(22) Carla A. Hendrix Collaborative Learning: University Archives and Freshman Composition 225(18) Jeanine Mazak Frank Manista Academic Library Outreach Through Faculty Partnerships and Web-Based Research Aids 243(14) Connie Jo Ury Joyce A. Meldrem Carolyn V. Johnson IV. OUTREACH IN AN ACADEMIC LIBRARY: OVERVIEW, ISSUES, AND BACKGROUND Improving ADA Access: Critical Planning 257(16) Margaret McCasland Michael Golden Instruction and Outreach at Colorado State University Libraries 273(16) Teresa Y. Neely Naomi Lederer Awilda Reyes Polly Thistlethwaite Lindsey Wess Jean Winkler Outreach at a Public, Academic, Regional Library - Texas A&M University-Corpus Christi 289(10) Denise Landry-Hyde Outreach to Distance Learners: When the Distance Education Instructor Sends Students to the Library, Where Do They Go? 299(14) Jean S. Caspers Index 313
Wendy Arent, Pixey Anne Mosley
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