'The authors provide a comprehensive contemporary presentation of linear algebra, demonstrating its foundational and intrinsic value to modern subjects, such as machine/deep learning, data science, and signal processing. The presentation is fun, exciting, topic-diverse, classroom tested, and addresses practical implementation in ways that jump start students' use.' Christ D. Richmond, Duke University 'This is an excellent and timely text that addresses the specific needs of data science (DS), machine learning (ML), and signal processing (SP). Its nicely crafted coverage is designed to prepare students in the areas of DS/ML/SP, in particular, by drawing thoughtful examples from these fields. With increasing demands from data-based sciences, there is a pressing need for a book in 'the new linear algebra,' and this text fills this gap.' Yousef Saad, University of Minnesota 'With the emergence of Graphics Processing Units (GPUs), the importance of linear algebra for machine learning cannot be overstated. This is a thoughtful and timely work on the topic of linear algebra for machine learning, which I anticipate will be one of the definitive textbooks in this field.' Vahid Tarokh, Duke University 'To see the spirit of this book, just look at pages 1 and 2. A painting is deblurred by linear algebra. Great ideas and how to use them in real time - all on display!' Gilbert Strang, Massachusetts Institute of Technology 'Great textbook, good also for Senior Students who have discovered towards the end of their studies that Linear Algebra is the foundation of Machine Learning, Computer Graphics, Computer Vision and more' Gudrun Socher, Munich University of Applied Sciences