What does it take to launch a career writing for magazines?
In this comprehensive, up-to-date introduction to magazine writing, students will learn everything from the initial story pitch all the way through to the final production, taking with them the essential tools and skills they will need for todays rapidly changing media landscape.
Written by a team of experienced writers and editors, Magazine Writing teaches the time-tested rules for good writing alongside the modern tools for digital storytelling. From service pieces to profiles, entertainment stories and travel articles, it provides expert guidance on topics such as:
developing saleable ideas;
appealing to specific segments of the market;
navigating a successful pitch;
writing and editing content for a variety of areas, including service, profiles, entertainment, travel, human interest and enterprise
Chock full of examples of published works, conversations with successful magazine contributors and bloggers, and interviews with working editors, Magazine Writing gives students all the practical and necessary insights they need to jumpstart a successful magazine writing career.
Arvustused
"If a student wants to read his or her textbook, then a lot of my job as a professor is already done. I am so excited about Magazine Writing by Benson and Whitaker. This is one of the best working feature writing books that Ive seen." Nancy Pace-Miller, Evangel University
"Ive read dozens of books and guides about magazine writing, but Bensons and Whitakers Magazine Writing is by far the most engaging and comprehensive. Besides providing excellent instruction on the craft of writing for magazines, this book includes great advice for succeeding in the business. Benson and Whitaker take the budding writer beyond just grocery-shelf magazines, as well, and into the often ignored realms of trade publications and online publications." Pax S. Rasmussen, The University of Utah
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xi | |
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1 Beginning the Journey: An Overview |
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1 | (2) |
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3 | (3) |
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Getting the Assignment: The Five Things Every Freelance Writer Should Know |
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6 | (2) |
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Magazine Content Organization |
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8 | (1) |
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Magazine Staff Organization |
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9 | (2) |
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11 | (4) |
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2 The Inside Story: A Look at the Magazine Industry |
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15 | (1) |
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15 | (2) |
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Magazine Development: A Brief History |
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17 | (7) |
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Magazine Readers: A Sophisticated Audience |
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24 | (4) |
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28 | (7) |
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35 | (1) |
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36 | (1) |
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36 | (5) |
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41 | (3) |
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44 | (1) |
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45 | (4) |
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49 | (1) |
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Small, Independent Women's Magazines |
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50 | (5) |
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55 | (1) |
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56 | (10) |
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66 | (4) |
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70 | (5) |
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75 | (7) |
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82 | (2) |
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84 | (1) |
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85 | (1) |
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86 | (1) |
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86 | (5) |
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91 | (1) |
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91 | (1) |
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92 | (8) |
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100 | (1) |
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101 | (3) |
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104 | (1) |
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104 | (5) |
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7 Research: The Foundation of Good Storytelling |
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109 | (1) |
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110 | (3) |
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113 | (5) |
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118 | (6) |
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124 | (1) |
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125 | (4) |
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8 Structure: The Building Blocks of Good Storytelling |
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129 | (1) |
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130 | (1) |
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131 | (6) |
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137 | (3) |
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140 | (5) |
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9 Structure II: The Mortar for Storytelling Blocks |
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145 | (1) |
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145 | (14) |
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159 | (1) |
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160 | (1) |
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Great Editors: A Collaboration |
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160 | (1) |
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161 | (3) |
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Balancing the Structural Elements |
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164 | (3) |
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167 | (4) |
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11 Literary Non-fiction: Storytelling at Its Best |
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171 | (1) |
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172 | (2) |
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What Makes a Good Long-form Narrative Story? |
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174 | (2) |
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Literary Non-fiction Elements |
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176 | (3) |
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Literary Non-fiction Process |
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179 | (10) |
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12 The Profile: Where Life Stories Come to Life |
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189 | (1) |
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189 | (3) |
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192 | (3) |
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Detail: The Key to Vivid Profiles |
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195 | (2) |
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197 | (2) |
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Classic Profile Structure |
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199 | (1) |
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200 | (2) |
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The Through Line: Connective Tissue For the Story |
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202 | (1) |
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The Interview and Q&A Story |
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203 | (6) |
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13 Service: "Hey, I Can Do That!" |
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209 | (1) |
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Inspiration: The Fundamental Component of Service Pieces |
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209 | (1) |
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210 | (4) |
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Front-of-the-Book: Chunks, Charticles, and Other High-Concept Formats |
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214 | (7) |
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14 Arts and Entertainment |
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221 | (1) |
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222 | (1) |
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Getting Started in Arts & Entertainment Writing |
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223 | (2) |
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What "Writing About the Arts" Really Entails |
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225 | (8) |
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233 | (1) |
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233 | (2) |
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More Than Scores and Stats |
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235 | (2) |
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237 | (1) |
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238 | (2) |
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Sports As a Cultural Phenomenon |
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240 | (1) |
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240 | (2) |
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242 | (5) |
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247 | (1) |
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247 | (2) |
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249 | (1) |
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250 | (1) |
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251 | (2) |
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253 | (1) |
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253 | (2) |
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255 | (1) |
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255 | (1) |
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256 | (5) |
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261 | (1) |
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Knowing It When You See It |
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262 | (1) |
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262 | (13) |
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18 B2B: The Ultimate Service Journalism |
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275 | (1) |
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The Case For a Career in Trade Magazines |
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276 | (1) |
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Why Most People Are Hesitant About Working For the Trades |
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277 | (2) |
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279 | (1) |
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280 | (5) |
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19 Writing for the Web and Tablets |
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285 | (1) |
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Survey the Digital Landscape |
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286 | (2) |
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288 | (3) |
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Understand the Difference between the Print and Digital Audience Experience |
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291 | (6) |
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20 Legal and Ethical Considerations |
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297 | (1) |
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298 | (1) |
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298 | (1) |
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Protections for Journalists |
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299 | (2) |
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301 | (1) |
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Confirm Sources of Information |
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302 | (1) |
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302 | (1) |
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303 | (1) |
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304 | (2) |
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306 | (1) |
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307 | (1) |
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308 | (5) |
| Appendix |
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313 | (12) |
| Index |
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325 | |
Christopher D. Benson is Associate Professor of Journalism and African American Studies at the University of Illinois at Urbana-Champaign. He has written for Chicago, Savoy, Jet, and The Crisis magazines, and has contributed to The Washington Post, the Chicago Tribune, the Chicago Sun-Times and Readers Digest. He has worked as Features Editor and Washington Editor for Ebony magazine.
Charles F. Whitaker is Helen Gurley Brown Magazine Research Chair at the Medill School of Journalism, Northwestern University. He was a senior editor at Ebony magazine and a reporter at the Miami Herald and the Louisville Times (Ky.), and he has written for the Chicago Tribune, the Chicago Sun-Times, Chicago magazine, Jet magazine, Essence magazine, The Philadelphia Inquirer, The Saturday Evening Post, Chicago Parent magazine, and Folio.
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