(Ilmumisaeg: 08-Apr-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040910627)
This book provides contemporary perspectives on marketing management with regards to drinking behaviour, drinking spaces and places, brewing, product development and inclusion. Globally, approximately one in three people (32.5) drink alcohol equatin...Loe edasi...
(Ilmumisaeg: 08-Apr-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040910573)
This book provides contemporary perspectives on marketing management with regards to drinking behaviour, drinking spaces and places, brewing, product development and inclusion. Globally, approximately one in three people (32.5) drink alcohol equatin...Loe edasi...
Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman
Sari: Routledge Companions in Marketing, Advertising and Communication
(Ilmumisaeg: 31-Mar-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040833643)
The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant fie...Loe edasi...
Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman
Sari: Routledge Companions in Marketing, Advertising and Communication
(Ilmumisaeg: 31-Mar-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040833582)
The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant fie...Loe edasi...
Completely revised and updated to match current needs, especially after COVID, Strategic Marketing Management in Asia was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding...Loe edasi...
Completely revised and updated to match current needs, especially after COVID, Strategic Marketing Management in Asia was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding...Loe edasi...
Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process. This text equips students with the skills needed to interpret research and use their findings to effect meaningful change...Loe edasi...
Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process. This text equips students with the skills needed to interpret research and use their findings to effect meaningful change...Loe edasi...
(Ilmumisaeg: 18-Mar-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040884362)
This book reimagines what it means to craft a self in contemporary life. Russ Belks classic work on the extended self which shows how possessions and relationships form part of identity, along with his more recent writing exploring how digital techn...Loe edasi...
Giulia Miniero, Carmela Donato, Michela Addis, Francesco Ricotta
Sari: Routledge Studies in Marketing
(Ilmumisaeg: 18-Mar-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040875926)
Happiness and Well-Being in Customer Experience introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. These experiences are being reshaped by artificial intelligence (AI...Loe edasi...
Giulia Miniero, Carmela Donato, Michela Addis, Francesco Ricotta
Sari: Routledge Studies in Marketing
(Ilmumisaeg: 18-Mar-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040875919)
Happiness and Well-Being in Customer Experience introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. These experiences are being reshaped by artificial intelligence (AI...Loe edasi...
(Ilmumisaeg: 18-Mar-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040884218)
This book reimagines what it means to craft a self in contemporary life. Russ Belks classic work on the extended self which shows how possessions and relationships form part of identity, along with his more recent writing exploring how digital techn...Loe edasi...
Ever wondered how the internet knows exactly what you want-sometimes before you do? Digital Consumer Behavior Essentials reveals the digital psychology and marketing science behind it.In todays hyperconnected world, you arent just browsing-youre b...Loe edasi...
This book includes selected papers from the International Conference on Emerging Trends in Business Analytics and Management Sciences, 57th Annual Convention of ORSI (BAMS 2024), held during December 12–14, 2024, at Victor Menezes Convention Ce...Loe edasi...
This book includes selected papers from the International Conference on Emerging Trends in Business Analytics and Management Sciences, 57th Annual Convention of ORSI (BAMS 2024), held during December 12–14, 2024, at Victor Menezes Convention Ce...Loe edasi...
Digitalisation, electromobility, genetic engineering, Industry 4.0, artificial intelligence and other technological revolutions will take place in all areas of society and the economy, presenting us with enormous challenges. Human labour will be most...Loe edasi...
La numerisation, la mobilite electrique, le genie genetique, lindustrie 4.0, lintelligence artificielle et dautres revolutions techniques vont toucher tous les domaines de la societe et de leconomie et nous poser des defis considerables. Le trava...Loe edasi...
The author decided to write this pamphlet to express his disappointment with Germany. In particular, Germanys development over the last 20 years gives him cause for concern, frustration and, very often, anger. On closer inspection of our country, es...Loe edasi...
