Market and Technical Knowledge Integration in R&D-Intensive Companies explores the integration of market and technical knowledge within R&D-intensive companies.
The crux of the book’s theoretical premise is the importance of integrating market and technical knowledge within organisations. Drawing from the resource-based view (RBV) and the knowledge-based view (KBV) of organisations, this premise stresses the need for knowledge integration. After an analysis of the literature on R&D, the book presents qualitative evidence from interviews of R&D professionals who elucidate knowledge integration methods.
The book provides theoretical as well as practical insight on market and technical knowledge integration. Presenting a new approach to understanding how R&D intensive companies operate, the book gives researchers and practitioners practical advice on improving market and technical knowledge integration. It explains the critical role of efficient market and technical knowledge integration in innovation. It also examines how knowledge management contributes to superior business performance of R&D intensive companies.
The book examines the role of market and technical knowledge integration in creating innovation and superior business performance of R&D intensive companies. Providing a new approach to this topic, it considers current R&D intensive companies’ ways of functioning based on qualitative and quantitative research.
1. R&D-intensive Companies: Characteristics and the Importance of Market
and Technical Knowledge Integration
2. Market and Technical Knowledge:
Characteristics and Sources
3. Organisational Innovativeness and Business
Performance as Measures of R&D-intensive Companies Effectiveness
4.
Integration of Market and Technical Knowledge in R&D-intensive Companies
5.
Results from a Qualitative Study of Market and Technical Knowledge
Integration Activities in R&D-intensive Companies
6. Quantitative Results
Regarding the Influence of Market and Technical Knowledge Integration on
Innovativeness and Business Performance of R&D-intensive Companies
7.
Conclusion
Dr. Marcin Soniewicki works as assistant professor at Pozna University of Economics and Business (PUEB), Poland. In his research, he focuses on issues related to knowledge, knowledge management, market orientation, competitiveness of companies and innovation. He has authored almost 50 scientific papers.
He has been the leader researcher in two projects financed by Polands National Science Centre and has participated in many other research projects. He is a reviewer for a number of journals including the Journal of Knowledge Management, Journal of Knowledge Management Research and Practice, and Journal of Marketing Intelligence and Planning.
In addition to the doctoral degree, he also holds two masters degrees: one in international economics from PUEB, and the other in international accounting from the Royal Holloway, University of London.
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