"Mars, our barren neighbor, has served as an empty canvas for our expansionist imaginations since long before Elon Musk arrived on the scene. Baron chronicles the lasting influence of the Mars mania that gripped America during the early 1900s, how it captured the imaginations of Nikola Tesla and Alexander Graham Bell, generated speculative news headlines, fueled astronomical ambitions and left an indelible imprint on our culture." -- The New York Times Book Review: one of 21 Nonfiction Books Coming this Summer "David Barons exuberant book tells the story of a seemingly alien raceAmericans of a century or so agothat, on closer inspection, bears an uncanny resemblance to us today. The rich had gotten fantastically richer, life was unsettled by an array of new technologies, and, in their frustration, people began looking elsewhere for answers." -- Russell Shorto, author of Taking Manhattan "Engrossing... Baron seasons his narrative with striking details... Until we learn more from future missions, his highly enjoyable book makes a strong case for the proposition that brainy Martians exist only in the imagination of Earthlings." -- Dennis Drabelle - The Washington Post "With The Martians, David Baron has crafted more than a history book; its a cultural mirror reflecting our endless curiosity about whether we are alone. As humanity edges closer to setting foot on Mars, the lessons from past Mars mania may help us navigate the line between inspiration and illusion." -- NASA Space News "The world is gaga for Mars. Its richest man, Elon Musk, is actively scheming to colonize the red planet over the next decade . . . Under the long, dark shadow cast by this ambition, the science journalist David Baron has produced a short, twinkling book about the origins of Mars mania . . . You can consider Baron a sort of sun, shedding light . . . In Barons true tale, reputations rise and fall, and ego distorts like a smudged lens." -- Alexandra Jacobs - The New York Times Book Review "[ A] convivial and rigorously researched history of the first Martian craze. . . . The Martians is fundamentally a portrait of the man who turned Mars into the night skys red Rorschach blot." -- Nathaniel Rich - The New York Review of Books "[ The Martians] shows how fantastical beliefs gained purchase in a pre-Facebook age . . . Still, if Baron deftly illustrates the historical roots of collective phantasms, his book is ultimately most interesting for what it says about the timelessness of our shared fascination with the stars, and Mars in particular." -- Jon Allsop - The New Yorker "Barons vivid narrative reads as part history, part social study, and part literary drama, making complex scientific dynamics accessible without sacrificing depth . . . The Martians does more than examine this episode in astronomical history; it also illuminates the very human processes by which science is often made, contested, and believed." -- Dov Greenbaum - Science Magazine "Few crazes have possessed the peculiar blend of scientific gravitas and romantic foolishness that characterized our nations turn-of-the-century infatuation with Mars. David Barons The Martians... retrieves this forgotten episode from historys dustbin and polishes it until it gleams like the red planet itself on a clear desert night . . . Baron, a former NPR science correspondent, approaches his subject with the light touch of a novelist and the precision of a historian." -- Scientific Inquirer "A completely true look at Americas infatuation with aliens at the turn of the 20th century that feels like it could be science fiction . . . The Martians is not only a captivating look at recent history, but also a poignant cautionary tale, offering hard-to-ignore parallels between the alien enthusiasts of the Gilded Age and the conspiracy theorists of today." -- TIMEs '100 Must-Read Books of 2025' "One of The New Yorkers Best Books Of The Year So Far (2025)"