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E-raamat: Master Presenter: Lessons from the World's Top Experts on Becoming a More Influential Speaker

  • Formaat: PDF+DRM
  • Ilmumisaeg: 03-Jun-2013
  • Kirjastus: Pfeiffer
  • Keel: eng
  • ISBN-13: 9781118654415
  • Formaat - PDF+DRM
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  • See e-raamat on mõeldud ainult isiklikuks kasutamiseks. E-raamatuid ei saa tagastada.
  • Formaat: PDF+DRM
  • Ilmumisaeg: 03-Jun-2013
  • Kirjastus: Pfeiffer
  • Keel: eng
  • ISBN-13: 9781118654415

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For anyone who wants to become a more persuasive and tech-savvy presenter, Master Presenter offers an accessible collection of the best tips, tactics, and hard-won lessons from top presentation skill coaches who write for PresentationXpert newsletter. Designed to be a hands-on resource, the book includes advice drawn from real-world, time-starved businesspeople who create compelling presentations that get results.

Now, you too can tap into the power of the little-used, but valuable features of PowerPoint® that can save time or enhance slide design and make your presentation stand out in a crowd. This groundbreaking book also includes practical advice on getting the most from mobile devices to enhance presentations and shows how to apply social media tools like Twitter to aid in delivering compelling messages. Learn how web conferencing can be used not only to reduce travel costs, but to deliver more effective informational, training or motivational presentations across time zones.

In addition to putting the spotlight on the high-tech, Master Presenter contains valuable information on the critical low-tech presentation skills. Contributors show how to best use your voice, hands, and body and what it takes to move your listeners to take action when making a well-prepared pitch. And even if you are inexperienced, you can use the book's techniques to become a great storyteller that will win over audiences and help earn you a reputation as a master presenter.

Praise for Master Presenter

"Master Presenter arms you with the method and magic to present with poise and power. David Zielinski has assembled the best and brightest mentors to teach greatness in business presenting." —Chip R. Bell, author of Managers as Mentors

"Master Presenter is the most comprehensive collection of useful articles I've ever seen in one place. After reading more than 200 books on public speaking in my lifetime and teaching the subject in eight countries, I can easily recommend this book for beginners and seasoned speakers. Great tips on PowerPoint®, for example, with dozens of articles and illustrations on all aspects of speaking by leaders in the field." —Michael Buschmohle, president, Applause Associates

"As a 30-year veteran of presenting and a certified professional facilitator, I found myself reading through this book's articles and still gaining new insights into things I can do to improve my presentations. I was impressed by the perspectives shared by this top-notch team of experts. This is one of the few books I would strongly recommend to my network of customers, who are purchasers of facilitation and engagement tools." —Dr. Scott Simmerman, managing partner, Performance Management Company

"I make presentations for a living and I've been doing it for a long time, but I'm keeping a copy of this book within reach on my desk at all times. I could have used it when I was starting out, but I also have learned enough over the years to recognize how valuable this book will be as an ongoing and wide-ranging resource for telling compelling stories." —Brian McDermott, co-author of Leading Innovation and Time Out for Leaders
Foreword xi
Acknowledgements xv
Introduction 1(8)
1 Creating the Presentation Blueprint 9(32)
Presenting with Impact: How to Craft a Memorable Message
10(6)
Dianna Booher
Six Tips for Creating Powerful Presentation Scripts
16(4)
Tom Mucciolo
Use Unexpected Openers to Capture Audience Interest
20(6)
David Green
Shining a Light on Urban Myths of Presenting
26(4)
Jim Endicoft
Three Steps to Help Your Data Stand Out and Be Remembered
30(5)
Mike Parkinson
Seven Tips for Powerful Sit-Down Presentations
35(3)
Dianna Booher
Six Big Don'ts for Ending Your Presentation
38(3)
Ben Decker
2 What's in It for Them? Developing Audience-Centric Messages 41(32)
The Delicate Art of Presenting to the CEO
42(2)
Sue Hershkowitz-Coore
Are Your Key Takeaways a Needle in a Haystack?
44(3)
Jim Endicott
Shift Focus from Your Data to Your Audience
47(2)
Dave Paradi
Use Menus to Create Audience-Centered Presentations
49(7)
Ellen Finkelstein
How to Use Analogies in Presentations
56(3)
Scott Schwertly
Leadership Communication Asks More of Us
59(4)
Jim Endicott
Good Audience Interactivity as Part of Your Style
63(5)
Dianna Booher
Calculating the Real Cost of Poor Presentations
68(5)
Dave Paradi
3 Perfect Practice: Maximizing Your Rehearsal Time 73(18)
Eight Guidelines for Perfect Presentation Practice
74(3)
Marjorie Brody
Seven Secrets to Psych Yourself Out of Pre-Presentation Jitters
77(5)
Dianna Booher
Is it Practice...or Rehearsal?
82(3)
David Zielinski
Repetitions and Reputations
85(2)
Jim Endicott
Secrets to Practicing Your Presentation When You Have No Time
87(4)
Michelle Mazur
4 Tapping Power-Point's Hidden Potential 91(52)
Cultivating a Healthy Relationship with Your Slides
92(5)
Nancy Duarte
PowerPoint Slide Design for the Artistically Challenged
97(10)
Ellen Finkelstein
Take the "Three-Word Challenge" to Test Your Bullet-Point Strength
107(5)
Rick Altman
The Power of Hiding Slides in PowerPoint
112(9)
Robert Lane
The Lunacy of the Leave Behind
121(8)
Rick Altman
Honoring Online Copyright: One Picture Can Be Worth 1,000 Headaches
129(3)
John Billington
How to Create a Slide Master (or Two) in PowerPoint
132(2)
Ellen Finkelstein
The Most Valuable PowerPoint Feature You're Not Using
134(5)
Rick Altman
Stand Out by Using Visual Alternatives to PowerPoint
139(4)
Angela DeFinis
5 Graphics Design for the Non-Graphics Professional
Create Simpler, More Easily Understood Charts and Graphs
143(5)
Geetesh Bajaj
Four Ways to Transform Disorganized Graphics into Influential Art
148(5)
Mike Parkinson
How to Insert SmartArt Graphics in PowerPoint
153(5)
Geetesh Bajaj
Use Excel More Effectively in PowerPoint
158(5)
Dave Paradi
Working with Graphs Created Outside of PowerPoint
163(2)
Dave Paradi
Presenting Financial Data: Put Your Numbers on a Diet
165(4)
Dave Paradi
6 Mastering New Presentation Media: Webinars, Mobile Presenting, and Social Media 169(16)
Presenting with Your iPad: First Questions First
170(4)
Geetesh Bajaj
Struggling with Web-Based Presentations? Try These Tips
174(3)
Dave Paradi
Is Twitter a Presenter's Dream Come True...or a Nightmare?
177(3)
Cliff Atkinson
Consider Alternatives to Using Video in Web Presentations
180(2)
Dave Paradi
How to Post Your Presentation as a Video to YouTube
182(3)
Ellen Finkelstein
7 The Art of Persuasion: How Influence Really Happens During Presentations 185(12)
Facts Just Aren't What They Used to Be
186(2)
Jim Endicott
Presenting to Persuade
188(5)
Dianna Booher
Hallways of Influence: Mastering the Art of Impromptu Presentations
193(3)
Patricia Fripp
Audience Trust: It's Yours to Lose
196(1)
Greg Owen-Boger
8 Winning the Pitch: Delivering Effective Sales Presentations 197(30)
The Twelve Biggest Mistakes Salespeople Make in Presentations
198(7)
Patricia Fripp
How to Customize Generic PowerPoint Slides for Sales Prospects
205(3)
Dave Paradi
Six Ways to Boost Results from Team Sales Presentations
208(5)
Steve Mandel
Getting Proposal Graphics Right the First Time
213(6)
Mike Parkinson
Bringing Out the Actor Within
219(3)
David Zielinski
We Are Programmed to Forget...and How It Impacts Sales Demos
222(5)
Peter Cohan
9 The Power of Story: Honing Your Storytelling Skills 227(14)
The First Five Slides: Unlocking the Story Buried in Your Presentation
228(4)
Cliff Atkinson
Why Some Stories Work and Others Fall Flat
232(4)
Doug Stevenson
Presentation Tales: It's About the Story, Not the Storyteller
236(5)
Jim Endicott
10 Tuning the Speaking Instruments: Body Language, Vocal Techniques, and Eye Contact 241(14)
Ah, Urn, Er...How to Eliminate Your Speaking Tics
242(3)
Lisa B. Marshall
Three Lessons You Can Learn from Your TV Weatherperson
245(2)
Jim Endicott
The Power of One-on-One Eye Contact
247(2)
T.J. Walker
Use These Vocal Techniques to Set Yourself Apart
249(6)
Tom Mucciolo
Leila Jahangiri
11 Disaster Recovery: Managing Challenging Presentation Situations 255(10)
Ace the Q&A by Using the VIPP Process
256(2)
Marjorie Brody
What to Do When You're Losing Your Audience
258(3)
Olivia Mitchell
How to Recover When You Lose Your Train of Thought
261(4)
Jeremey Donovan
About the Editor 265(2)
Index 267
David Zielinski is editor of PresentationXpert, (www.presentationxpert.com), the premier monthly e-newsletter dedicated to sharing the best, most relevant information about designing and delivering face-to-face and online presentations.