'Nicholas Evans is a magician, weaving together the complexities of the digital world into a tapestry of opportunities for alert companies and managers. And like a good magician, he makes it look easy. Get started on your digital transformation with this book NOW.' -- Henry Chesbrough * Professor at UC Berkeley Haas School of Business, Author of 'Open Innovation: The New Imperative for Creating and Profiting from Technology' * 'The digital transformation, based on vast data from cheap sensors and cloud intelligence, will enable new business models, new strategies, and new empires in all industries. Using insight and case studies, Mastering Digital Business does a superb job guiding us through the changes coming, and helping us think through not only new product and logistics strategies, but how management itself must evolve to thrive in the coming decades.' -- R. Preston McAfee * Chief Economist. Microsoft * 'By their very nature, transformations require disruptive changes. Digital transformations requires companies to be in a state of constant change. Mastering Digital Business shows that successful digital transformation goes beyond leading edge technology to include disruptive business models, redesigned processes, and most importantly cultural change.' -- Jonathan Becher * Chief Digital Officer, SAP * 'Mastering Digital Businesses is a highly topical book and a must read for both business and IT executives looking to come out on top by leveraging disruptive technologies. Nick is a brilliant writer and in this book he combines case studies with in-depth analysis to provide valuable insights for digital leaders. The importance for traditional players to swiftly move towards a more agile and flexible digital environment while blending the 'new' with the 'old' can't be understated and Nick takes the reader through a straightforward thought process for how to do this successfully.' -- Robert Eriksson * Head of Engineering, Digital & Transformation, Lloyds Banking Group * 'Much talk is happening about digital transformation and innovation. Rarely does this talk cover pragmatic steps regarding how to make sense and take action on the new opportunities that todays most disruptive technologies catalyze. Nicks book does that providing blueprints for action helping those who take advantage of Nicks insights move from conceptual discussions to pragmatic action, with speed and scale. Of particular value is his distillation of patterns or what he calls palette of options of which technologies to use in which combination to take advantage of different business opportunities.' -- Ralph Welborn * CEO, Imaginatik * 'With 52% of the Fortune 500, merged, acquired, gone bankrupt, or fallen off the list since 2000, the digital revolution has transformed business models. Leaders need pragmatic advice from strategy to execution on digital transformation. Nicholas book Mastering Digital Business provides practitioners with not only the first principles required to succeed but also a pragmatic approach to addressing the change management requirement for success in decoding digital business.' -- R Ray Wang * Principal Analyst & Founder, Constellation Research * 'Mastering Digital Business is a real wakeup call. For company leaders willing to see, react to and foresee the signals of change, this is a must-read manual.' -- Sanjay Sarma * Professor of Mechanical Engineering, MIT * 'In today's world, successful organisations recognise that technology is a force which makes scarce resources abundant. And those same organisations have put technology capability at the heart of business strategy. Nicholas D. Evans' book goes beyond the theory of the digital disruption which is impacting our lives, and provides business leaders with compelling, practical advice for redesigning our organisations, strategies, environments, and workforce to not only compete but to thrive in an age of ever increasing complexity and technical innovation. Read it. Then share it with your team!' -- Stephen Foreshew-Cain * COO, Co-op Digital * 'Nicholas has managed to take the world of innovation and digital transformation and make it simple enough to understand at all levels within the business, which is no mean feat. The book covers a number of insights and strategies that will allow c-level execs and techies alike to decode the transformation of businesses in the digital age.' -- Matt Harris * Head of IT, Mercedes AMG Petronas Formula One Team * 'Mastering Digital Business is fundamentally about innovation. Whether you want new products, services, processes, or business models, this book can help jump start business growth through tapping into the power of digital business.' -- Soren Kaplan * Bestselling & Award Winning Author of The Invisible Advantage * 'Digital disruption is THE business issue! Leaders need to be armed with how to think about this to succeed in the future. Evans provides straightforward recipes to navigate through this important transition.' -- Mark Sherman * Managing Director, Telstra Ventures *
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