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E-raamat: Million Dollar Micro Business: How to Turn Your Expertise Into a Digital Online Course

  • Formaat: PDF+DRM
  • Ilmumisaeg: 25-Jun-2021
  • Kirjastus: John Wiley & Sons Australia Ltd
  • Keel: eng
  • ISBN-13: 9780730392101
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  • Formaat: PDF+DRM
  • Ilmumisaeg: 25-Jun-2021
  • Kirjastus: John Wiley & Sons Australia Ltd
  • Keel: eng
  • ISBN-13: 9780730392101
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Discover how to launch a profitable online course from scratch 

In Million Dollar Micro Business: How To Turn Your Expertise Into A Digital Online Course, entrepreneur and author Tina Tower delivers a new and smarter way to do business that avoids huge overheads and large capital investments. Fueled by recent innovations in technology and shifts in consumer behavior, the accomplished author shows you a new way to have a big impact with few resources. 

You’ll learn how to create a digital course based on expertise you’ve gained through your life, business, academic work, and career. The book is a practical and tangible guide to getting started and offers a proven framework and case studies of people who have scaled courses into seven-figure ventures. 

This important book teaches you: 

  • How to turn your passion and expertise into profit, using what you know to create a global, online course 
  • Why bigger is not always better, and how less overhead and investment is often a good thing for a scalable business 
  • An alternative to the 9-5 hustle and grind of a traditional workplace 
  • Real-life case studies from people who have been on this journey before 

Perfect for entrepreneurs, seasoned professionals, educated experts, and anyone else interested in sharing their knowledge with the world around them, Million Dollar Micro Business is an indispensable guide to creating a lucrative online course from scratch. 

About the author ix
Acknowledgements xi
Introduction xv
PART I How it begins
1(32)
1 Start Small
3(2)
2 Personal Branding
5(4)
3 Time Management
9(4)
4 Overcome Your Fear
13(20)
Success story: James Wedmore---Business By Design
19(14)
PART II Create that first idea
33(114)
5 Get Clear On Your Idea
35(22)
6 Set Up Your New Business
57(14)
7 Map Out Your Signature Course
71(8)
8 Develop Your Course Content
79(18)
9 Design Your Point Of Difference
97(8)
10 Design Your Brand And What You Stand For
105(14)
11 Nail Your First Offer And Program
119(28)
Success story: Kayse Morris---The CEO Teacher
135(12)
PART III Launch it out into the world
147(58)
12 Build Your Digital Learning Website
149(16)
13 Content Marketing
165(16)
14 Build Your List
181(8)
15 Sell Your Services From A Virtual Stage
189(16)
Success story: Tracy Harris---Mums With Hustle
197(8)
PART IV Growth
205(48)
16 The Comparison Trap
207(4)
17 Embrace Automation And Software
211(6)
18 Become A Systems Nerd
217(6)
19 Your Micro Team
223(6)
20 Outsourcing Vs In-House Team
229(6)
21 Ditch The Guilt
235(18)
Success story: Clint Salter---Dance Studio Owners Association
239(14)
PART V Welcome to the new world
253(42)
22 Manage Your Money: Cash Flow Vs Profit
255(10)
23 Say No To Protect Your Energy
265(6)
24 Design Life Your Way
271(6)
25 Where To From Here?
277(18)
Success story; Denise Duffield-Thomas---Chillpreneur
285(10)
Resources 295(4)
Index 299
Tina Tower is an award-winning serial entrepreneur who has founded, grown, and sold several businesses and franchises. Tina has helped hundreds of people package their expertise into an online course and launch it to the world. Through her program, Her Empire Builder, she is on a mission to help 100 women build a $1 million a year business by 2025.

milliondollarmicrobusiness.com