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E-raamat: Mobile In-App Advertising Strategies

  • Formaat: 265 pages
  • Ilmumisaeg: 10-Apr-2025
  • Kirjastus: Cambridge Scholars Publishing
  • ISBN-13: 9781036446673
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Mobile In-App Advertising StrategiesSuurem pilt
  • Formaat: 265 pages
  • Ilmumisaeg: 10-Apr-2025
  • Kirjastus: Cambridge Scholars Publishing
  • ISBN-13: 9781036446673
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"Mobile In-App Advertising Strategies" explores the rapidly growing field of mobile in-app advertising, providing a comprehensive analysis of the roles, goals, and strategies of key participants in the ecosystem, including app publishers, advertisers, and ad networks. With a focus on an integrated effectiveness framework, the book examines how factors like ad space size, position, and timing influence ad success. It offers practical insights supported by empirical data and case studies, helping stakeholders optimize their campaigns for better outcomes, higher revenue, and an improved user experience.
Dr Vinh Truong is a distinguished academic and industry expert with over 20 years of experience in information systems, telecommunications, and software engineering. Currently a Senior Lecturer at The Royal Melbourne Institute of Technology, Vietnam, he has held leadership roles in various institutions, including serving as Dean at the University of Greenwich, Vietnam. His diverse academic background includes a PhD in Information Systems and Management, a Master's in Software Engineering, and a Bachelor's in IT and Telecommunications. Dr Vinh's professional experience spans top companies like Microsoft and Ericsson. He has received prestigious scholarships and regularly contributes to research in mobile in-app advertising and digital strategy. His career exemplifies a strong blend of academic and industry expertise, making him a leader in technology and management studies.
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