A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design everything from newsletters to advertisements with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams.
This revised and expanded classic includes a new chapter on designing with type, more quizzes and exercises, updated projects, and new visual and typographic examples that give the book a fresh, modern look. In The Non-Designer's Design Book, 4th Edition, Robin turns her attention to the basic principles that govern good design. Perfect for beginners, Robin boils great design into four easy-to-master principles: contrast, repetition, alignment, and proximity (C.R.A.P.!). Readers who follow her clearly explained concepts will produce more sophisticated and professional work immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap–which is just what audiences have come to expect from this bestselling author.
Is this book for you? |
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The four basic principles |
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6 Review of the Four Design Principles |
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Little Quiz #1 Design principles |
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Little Quiz #2 Redesign this ad |
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Make your own shades and tints |
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Shades and tints in combination |
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Warm colors vs. cool colors |
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CMYK vs. RGB: print vs. web |
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Print vs. web color models |
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Creating a package or brand |
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Tips on designing business cards |
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Create a consistent image on all pieces |
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Tips on letterhead and envelope design |
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Use subheads that contrast |
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Tips on designing newsletters |
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Tips on designing brochures |
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Tips on designing postcards |
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Tips on designing resumes |
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Match the design to the medium |
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Robin Williams is the author of dozens of bestselling and award-winning books, including The Non-Designer's Presentation Book, The Non-Designer's InDesign Book, and The Mac is not a typewriter. Through her writing, teaching, and seminars, Robin has educated and influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the Web.