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Part I Theoretical Fundamentals and Concepts |
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Towards a Holistic Framework of Open Tourism |
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3 | (14) |
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Innovation Through Co-creation: Towards an Understanding of Technology-Facilitated Co-creation Processes in Tourism |
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17 | (18) |
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The Importance of Customer Co-creation of Value for the Tourism and Hospitality Industry |
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35 | (12) |
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IT-Enabled Value Co-creation in a Tourism Context: The Portale Sardegna Case |
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47 | (14) |
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Open Source Marketing in Tourism: Motivational Drivers and Practical Approaches |
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61 | (18) |
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Crowdsourcing in the Lodging Industry: Innovation on a Budget |
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79 | (16) |
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Improving Hotel Industry Processes Through Crowdsourcing Techniques |
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95 | (14) |
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Jose Luis Galdon-Salvador |
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Fernando J. Garrigos-Simon |
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Motivation for Open Innovation and Crowdsourcing: Why Does the Crowd Engage in Virtual Ideas Communities? |
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109 | (12) |
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The Value of Crowdfunding: The Significance of Community-Financed Projects Beyond the Act of Financing |
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121 | (16) |
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Open Innovation in the Tourism Experience Sector: The Role of Practice Based Knowledge Explored |
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137 | (16) |
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Open Innovation: A Chance for the Innovation Management of Tourism Destinations? |
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153 | (18) |
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Managing Open Innovation in Small and Medium-Sized Enterprises (SMEs) |
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171 | (20) |
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Part II Case Studies: Information Level |
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Netnography: The Mint Journey |
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191 | (14) |
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Prospects of Technology-Enhanced Social Media Analysis for Open Innovation in the Leisure Industries |
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205 | (10) |
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Review Platforms in Destinations and Hospitality |
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215 | (14) |
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Review Platforms in Hospitality |
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229 | (10) |
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239 | (18) |
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Opening Up Government: Citizen Innovation and New Modes of Collaboration |
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257 | (20) |
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Part III Case Studies: Creation Level |
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Crowdsourcing in the Tourism Industry: From Idea Generation Towards Merchandizing User-Generated Souvenirs |
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277 | (14) |
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Collecting Tour Plans from Potential Visitors: A Web-Based Interactive Tour-Planner and a Strategic Use of Its Log Data |
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291 | (8) |
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CrowdCity: Crowdsourcing an Online Smart City Magazine |
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299 | (8) |
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How Quebec City Crowdsources Locals to Promote Its Destination |
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307 | (6) |
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Involvement of Tourist Visitors to the UNESCO World Heritage Site of Goa, India |
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313 | (10) |
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The InnoWellen Case Study: The Use of Web-Based Idea Competitions as a Tool of Stakeholder Participation in the Leisure Industry |
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323 | (10) |
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Potential of Open Innovation Models in the Tourism Sector: Three Case Studies |
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333 | (10) |
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Crowdsourcing as a Tool to Help Generate Innovation in Small and Medium-Sized Hotels |
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343 | (10) |
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Co-creation in Club Tourism |
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353 | (10) |
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Gamification: Best Practices in Research and Tourism |
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363 | (8) |
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371 | (12) |
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Flinkster: The Carsharing Platform of Deutsche Bahn AG |
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383 | (10) |
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Case Study INNOTOUR: Providing Open Innovation in Tourism Education, Research and Business Development |
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393 | (12) |
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Part IV Case Studies: Provision Level |
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The Crowdfunding Ecosystem: Benefits and Examples of Crowdfunding Initiatives |
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405 | (8) |
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Beyond the Offer: Co-creation in Tourism: When Your Guest Becomes Your Partner, Value Emerges |
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413 | (10) |
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Working Customers in the Hotel Industry: And Why They Work |
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423 | (12) |
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Innovation for Volunteer Travel: Using Crowdsourcing to Create Change |
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435 | (12) |
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Further Open Tourism Examples and Cases |
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447 | (24) |
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Index |
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471 | |