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E-raamat: Open Tourism: Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry

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  • Formaat: PDF+DRM
  • Sari: Tourism on the Verge
  • Ilmumisaeg: 02-Mar-2016
  • Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
  • Keel: eng
  • ISBN-13: 9783642540899
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  • Formaat: PDF+DRM
  • Sari: Tourism on the Verge
  • Ilmumisaeg: 02-Mar-2016
  • Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
  • Keel: eng
  • ISBN-13: 9783642540899

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This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry.

First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.

Arvustused

This book is easy to read and follow, enriched by a large number of industrial examples and best practices. this book can be also used as a reference by undergraduate students, with interests in the fields of business management, tourism, or hotel. The value of this book mainly stands out with regard to its holistic overview and comprehensiveness in the inclusion of various examples and best practices for the tourism industry. (Simon Lei, Information Technology & Tourism, Vol. 17, 2017)

Part I Theoretical Fundamentals and Concepts
Towards a Holistic Framework of Open Tourism
3(14)
Roman Egger
Igor Gula
Dominik Walcher
Innovation Through Co-creation: Towards an Understanding of Technology-Facilitated Co-creation Processes in Tourism
17(18)
Barbara Neuhofer
The Importance of Customer Co-creation of Value for the Tourism and Hospitality Industry
35(12)
Digna Roeffen
Ursula Scholl-Grissemann
IT-Enabled Value Co-creation in a Tourism Context: The Portale Sardegna Case
47(14)
Francesca Cabiddu
Tsz-Wai Lui
Gabriele Piccoli
Open Source Marketing in Tourism: Motivational Drivers and Practical Approaches
61(18)
Klaus-Peter Wiedmann
Sascha Langner
Crowdsourcing in the Lodging Industry: Innovation on a Budget
79(16)
Brendan Richard
William P. Perry
Robert C. Ford
Improving Hotel Industry Processes Through Crowdsourcing Techniques
95(14)
Jose Luis Galdon-Salvador
Fernando J. Garrigos-Simon
Ignacio Gil-Pechuan
Motivation for Open Innovation and Crowdsourcing: Why Does the Crowd Engage in Virtual Ideas Communities?
109(12)
Ulrich Bretschneider
Jan Marco Leimeister
The Value of Crowdfunding: The Significance of Community-Financed Projects Beyond the Act of Financing
121(16)
Christian Papsdorf
Open Innovation in the Tourism Experience Sector: The Role of Practice Based Knowledge Explored
137(16)
Hindertje Hoarau
Open Innovation: A Chance for the Innovation Management of Tourism Destinations?
153(18)
Birgit Pikkemaat
Mike Peters
Managing Open Innovation in Small and Medium-Sized Enterprises (SMEs)
171(20)
Sabine Brunswicker
Part II Case Studies: Information Level
Netnography: The Mint Journey
191(14)
Michael Bartl
Nayeli Tusche
Prospects of Technology-Enhanced Social Media Analysis for Open Innovation in the Leisure Industries
205(10)
Markus Lassnig
Mark Markus
Robert Eckhoff
Kathrin Parson
Review Platforms in Destinations and Hospitality
215(14)
Barbara Gligorijevic
Review Platforms in Hospitality
229(10)
Alexander Fritsch
Holger Sigmund
Exploring TripAdvisor
239(18)
Kyung-Hyan Yoo
Marianna Sigala
Ulrike Gretzel
Opening Up Government: Citizen Innovation and New Modes of Collaboration
257(20)
Stefan Etzelstorfer
Thomas Gegenhuber
Dennis Hilgers
Part III Case Studies: Creation Level
Crowdsourcing in the Tourism Industry: From Idea Generation Towards Merchandizing User-Generated Souvenirs
277(14)
Johann Fuller
Katja Hutter
Giordano Koch
Collecting Tour Plans from Potential Visitors: A Web-Based Interactive Tour-Planner and a Strategic Use of Its Log Data
291(8)
Yohei Kurata
CrowdCity: Crowdsourcing an Online Smart City Magazine
299(8)
Paul Blazek
How Quebec City Crowdsources Locals to Promote Its Destination
307(6)
Frederic Gonzalo
Involvement of Tourist Visitors to the UNESCO World Heritage Site of Goa, India
313(10)
Mihir Ignatius Nayak
Kurt Luger
The InnoWellen Case Study: The Use of Web-Based Idea Competitions as a Tool of Stakeholder Participation in the Leisure Industry
323(10)
Benjamin Kreitmeir
Potential of Open Innovation Models in the Tourism Sector: Three Case Studies
333(10)
Marut Doctor
Marc Schnyder
Sandra Burcher
Crowdsourcing as a Tool to Help Generate Innovation in Small and Medium-Sized Hotels
343(10)
Jennifer Menzel
Co-creation in Club Tourism
353(10)
Katsutoshi Murakami
Gamification: Best Practices in Research and Tourism
363(8)
Dorothee Stadler
Volker Bilgram
Open Service Prototyping
371(12)
Christiane Rau
Julia Jonas
Fiona Schweitzer
Flinkster: The Carsharing Platform of Deutsche Bahn AG
383(10)
Petra Ringeisen
Robert Goecke
Case Study INNOTOUR: Providing Open Innovation in Tourism Education, Research and Business Development
393(12)
Janne J. Liburd
Anne-Mette Hjalager
Part IV Case Studies: Provision Level
The Crowdfunding Ecosystem: Benefits and Examples of Crowdfunding Initiatives
405(8)
Reinhard Willfort
Conny Weber
Oliver Gajda
Beyond the Offer: Co-creation in Tourism: When Your Guest Becomes Your Partner, Value Emerges
413(10)
Frank T. Piller
Christian Gulpen
Working Customers in the Hotel Industry: And Why They Work
423(12)
Kerstin Rieder
Marco Schroder
Isabel Herms
Anita Hausen
Innovation for Volunteer Travel: Using Crowdsourcing to Create Change
435(12)
Thomas Kohler
Anna Stribl
Daniel Stieger
Further Open Tourism Examples and Cases
447(24)
Philipp Allerstorfer
Kim Boes
Igor Gula
Zsofia Horvath
Emre Ronay
Index 471
Professor Roman Egger attended the Tourism- and Hospitality Management School in Klessheim from 1989 until 1994. He graduated in Communications Sciences and gained his Doctorate from the University of Salzburg, where he specialized in the fields of Information and Communication Technologies in Tourism. He worked at the Tourism Board of Salzburg as a marketer. Roman is Lecturer in eTourism at the Salzburg University of Applied Sciences and key researcher at the department of Innovation and Management in Tourism. Roman advises a number of national and international projects in the fields of Information Technologies in Tourism and counsels eTourism-development activities in Sri Lanka, Nepal and Egypt. He has written and co-edited nine books, published a number of articles in Books and Journals and is co-editor of the scientific Journal Zeitschrift für Tourismuswissenschaft. He is a Member of the International Federation of Information Technology for Travel and Tourism (IFITT), ÖGAF and DGT and AIEST.

Igor Gula is a graduate of a Bachelors degree program in tourism business studies of the Management Center Innsbruck and of a Masters degree program in innovation and management in tourism of the Salzburg University of Applied Sciences. He completed his internship in the department of Marketing New Media at the headquarters of the Casinos Austria in Vienna. Igor wrote his Bachelor thesis about the trends of the modern ICTs and their impacts on tourism, focusing on Dynamic Packaging, mTourism and Social Semantic Web. For his Master thesis he analysed the aspects of Open Innovation and Crowdsourcing in tourism and conducted a web-based ideas competition in cooperation with the Slovak Tourist Board. Igor is currently in charge of the corporate customer service at the Hotel Zeitgeist Vienna and also studies business administration at the MODUL University in Vienna.

 Prof. Dr. Dominik Walcher is the Chair of Marketing and Innovation Management at Salzburg University of Applied Sciences. Since March 2010 is as well a Research Associate at the Massachusetts Institute of Technology (MIT), Boston. Professor Walcher also teaches at numerous universities in Germany, Austria, Switzerland, Italy and Finland. He is an acclaimed speaker at conferences and founder of the Institute of Market and Innovation Research. His research interests are mass customization, open innovation, sustainability marketing and branding. He has published and consulted extensively.