This book delves comprehensively into organisational communication in Africa in the digital age, alongside other organisational changes. This makes it a valuable resource for scholars, practitioners, and students in organisational communication, corporate communication, public relations, and development communication – both within Africa and across the globe. Through diverse perspectives and evidence-based insights, the book equips readers with the knowledge and tools needed to navigate the ever-changing organisational landscape and achieve success in our rapidly evolving world.
CHAPTER 1.-Introduction.-Digitalisation and Organisational
Communication.-CHAPTER 2.-Exploring the impact of new digital communication
on effective organisational communication.-CHAPTER
3. -Internal social media
and organizational communication.- Opportunities and challenges.-CHAPTER
4.-Harmonising social media use and organisational communication.-CHAPTER
5.-Social media and stakeholder engagemen -Evaluating the influence of social
media on organisational communication.-CHAPTER 6.-Rethinking oranisational
communication in the digital and unprecedented crises era.-CHAPTER 7.-When
the tide backfires.- A critical review of hashtag usage for organisational
communication.-CHAPTER 8.-Appropriation of artificial intellicgence in
organisational communication.-A scoping review -CHAPTER 9.-Communication in
organisations.- The role of social capital.-CHAPTER 10.-A south aftrican
perspective on universiy organisational communication.- Attracting and
retaining students.-CHAPTER 11.-Brand communication and its influence on
brand loyalty in the banking industry.-The case of first national bank
customers.-CHAPTER 12.-Interface between communication and committee system
in enhance legislative performance for public good.- A lagos state house of
assembly example.
Sam Erevbenagie Usadolo is a senior lecturer, course coordinator and research coordinator in the English and Communication Programme at the Durban University of Technology in South Africa.
Blessing Makwambeni is a senior lecturer and postgraduate co-rodinator in the Media Department at the Cape Peninsula University of Technology in South Africa. (Should read coordinator).
Queen Usadolo is a senior lecturer in the Department of Industrial Psychology and Human Resource Management at the North-West University, Vaal Tringle Campus
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