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"The first major work in Sino-Western comparative semiotics, Parallels, Interactions, and Illuminations is a trans-disciplinary and intercultural effort that makes intellectual connections not only across such diverse academic fields as epistemology, anthropology, linguistics, sociology, and cultural studies but also between Chinese and Western theories of the sign in the conviction that they can shed light on one another.

In this groundbreaking work, Ersu Ding studies two traditions of semiotic realism, represented by Plato and Husserl in the West and by Mo Zi and Ouyang Jian in China. They share two fundamental assumptions with regard to meaning: that there exist ultimate qualities of things and states of affairs in the extrasemiotic world and that the meanings of words or other types of sign are derivatives of these essentials. A pioneering work that remains extraordinarily accessible, Parallels, Interactions, and Illuminations explores a wide range of issues, including inter-subjective negotiation of meaning, the relationship between metaphor and culture, and the production and dissemination of myths."--pub. desc.

The first major work in Sino-Western comparative semiotics, Parallels, Interactions, and Illuminations is a trans-disciplinary and intercultural effort that makes intellectual connections not only across diverse academic fields but also between Chinese and Western theories of the sign.



The first major work in Sino-Western comparative semiotics, Parallels, Interactions, and Illuminations is a trans-disciplinary and intercultural effort that makes intellectual connections not only across such diverse academic fields as epistemology, anthropology, linguistics, sociology, and cultural studies but also between Chinese and Western theories of the sign in the conviction that they can shed light on one another.

In this groundbreaking work, Ersu Ding studies two traditions of semiotic realism, represented by Plato and Husserl in the West and by Mo Zi and Ouyang Jian in China. They share two fundamental assumptions with regard to meaning: that there exist ultimate qualities of things and states of affairs in the extrasemiotic world and that the meanings of words or other types of sign are derivatives of these essentials. A pioneering work that remains extraordinarily accessible, Parallels, Interactions, and Illuminations explores a wide range of issues, including inter-subjective negotiation of meaning, the relationship between metaphor and culture, and the production and dissemination of myths.

Muu info

'Parallels, Interactions, and Illuminations is a major advance in state-of-the-art research, offering an excellent comparison of Chinese and Western theories of semiotic criticism. Ersu Ding's credentials as both a linguist and a literary critic in the semiotic tradition are first-rate, and this book illustrates a thorough knowledge of communicology research currents in both parts of the world. No other author has covered topics such as egocentric versus sociocentric societies with such cross-cultural insight.' -- Richard L. Lanigan, Executive Director and Fellow, International Communicology Institute, Washington, DC 'Parallels, Interactions, and Illuminations provides an important Sino-Western perspective on semiotics and signs and will be especially valuable for semioticians who seek to understand the Chinese frame of reference.' -- Frank Nuessel, Department of Modern Languages, University of Louisville
Acknowledgments vii
List of Figures and Tables
ix
Meaning of Symbols and Orthographic Conventions xi
Introduction 3(5)
1 The Platonic Triad and Its Chinese Counterpart
8(10)
2 Ontological Realism under Fire
18(18)
3 The Return of the Subject(s)
36(23)
4 The Peircean Trichotomy
59(18)
5 The Poetic Logic
77(24)
6 Metaphor and Culture
101(32)
7 Myth Making and Its Socio-Economic Functions
133(20)
Epilogue: Semiotics as an Interdisciplinary Enterprise 153(4)
Technical Glossary 157(20)
Biographical Sketches 177(12)
Notes 189(6)
Cited Works and General Bibliography 195(10)
Index 205
Ersu Ding is a professor in the Department of English at Lingnan University.