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E-raamat: Performing Media Activism in the Digital Age

  • Formaat: PDF+DRM
  • Ilmumisaeg: 31-Jul-2021
  • Kirjastus: Springer Nature Switzerland AG
  • Keel: eng
  • ISBN-13: 9783030738044
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  • Formaat: PDF+DRM
  • Ilmumisaeg: 31-Jul-2021
  • Kirjastus: Springer Nature Switzerland AG
  • Keel: eng
  • ISBN-13: 9783030738044
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Performing Media Activism in the Digital Age breaks new ground by conceptualizing activism as a performance extending beyond public space and the moment of public gatherings to consider the more extended view of social or political movements as mediated social connections. The book utilizes primary data extracted from social media platforms by applying a social network analysis (SNA) approach to the people, organizations, and media that are trying to advance their particular agendas, with an eye toward a better understanding of the ways in which social movements operate in a networked society. The goal of social network analysis is to identify social structures within a movement such as communities or clusters and it seeks to locate influence within those structures.

Social network analysis as applied to media activism represents an interdisciplinary field that encompasses social psychology, sociology, as well as graph theory, which should suggest this book will be of interest to scholars and students in these and related fields. In the digital age, social network analysis represents a paradigm shift as analytical and data visualization tools can be applied in an interdisciplinary manner. By combining data science and sociology or cultural anthropology, one has the means to visualize networks of individuals and organizations engaged in a social movement, to see how movements are organized (structured) into communities, clusters, and niches, and to visualize power structures within social movements to see who is influencing a network over extended periods of time.
1 Introduction: Performing in Mediated Networks in the Digital Age
1(40)
What Is a Social Movement?
2(3)
Blumer's Four Stages of Social Movements
5(2)
Activists and Powerholders
7(1)
New Social Movement Theory
8(1)
Cyberconflict Theory
9(4)
Torches of Freedom
13(2)
Digital Media and New Social Movements
15(2)
Patterns of Action
17(4)
Imagined Communities
21(1)
Participatory Culture
22(2)
The Role of Spectacle
24(2)
Networked Individualism
26(3)
Situational Theory and Publics
29(3)
Toward a Theory of Mediated Networks
32(1)
Conclusion
33(8)
2 A Social Network Approach to Analyzing Social Movements
41(34)
Social Movements as Virtual Communities
42(3)
Social Network Approach
45(3)
Limited Access to Social Data
48(1)
Network Structures
48(3)
Online Social Capital
51(1)
Actor Network Theory (ANT) and the Engineering of Mediators in Performing Media Activism
52(1)
Social Network Mediators
53(1)
Strength of Weak Ties
54(1)
Network Characteristics
55(2)
Case Study: #NeverAgain Hashtag---March for Our Lives Movement
57(12)
Conclusion
69(6)
3 Social Influencers, Content Creators, and Network Mediators in Social Movements
75(30)
Context Collapse
76(1)
From Two-Step to Multiple Step Flow
77(3)
The Power of Worker Protest
80(2)
Microcelebrities and Social Movements
82(2)
Mediators and Moderators
84(1)
Performative Activism
84(1)
Up Chain and Down Chain Amplification
85(1)
Case Study: Greta Thunberg/Climate Change
86(2)
Link Analysis
88(2)
Climate Crisis on Facebook
90(6)
Social Network Analysis
96(4)
Conclusion
100(5)
4 Conflict and Contentiousness: Network Connections and Pockets of Resistance in Social Movements
105(38)
Contentious Politics
108(1)
Normative Social Behavior
109(2)
Anti-mask Movement and Normative Social Behavior
111(3)
Performing QAnon
114(3)
Social Amplification: Organic and Strategic
117(3)
Context Collapse in Social Networks
120(3)
Categorizing Social Movements
123(2)
The 3.5 Percent Rule
125(2)
Case Study: Anti-vaccine Communities on Reddit
127(2)
Toxicity Analysis
129(4)
Social Network Analysis
133(4)
Conclusion
137(6)
5 Exploring Issues of Social Justice and Data Activism: The Personal Cost of Network Connections in the Digital Age
143(36)
Market Making
144(2)
Algorithms: Just Math
146(3)
Data Inequities
149(1)
Social Glue Versus Social Fragmentation
150(2)
Cloud Protesting
152(2)
Hashtag Activism
154(3)
Platformitization
157(3)
Case Study: Police Brutality and Social Justice
160(1)
George Floyd Part I
160(5)
#George Floyd on Twitter: Part II
165(8)
Conclusion
173(6)
6 Issues of Social Movement Ethics, Privacy, Accessibility, and Inclusiveness in Mediated Networks
179(32)
What to Prevent/What to Protect
180(4)
Cloud Ethics
184(1)
Cloud Protesting
185(2)
Social Movement Research: Ethics of Engagement
187(2)
Social Movements and Corporate Responsibility
189(2)
Case Study: Accessibility and Inclusion in Mediated Social Movements
191(1)
Disability Influencers on YouTube
192(4)
Disability Facebook Groups: ADAPT
196(2)
Disability Rights on Twitter
198(5)
Disability Influencers on Twitter
203(3)
Conclusion
206(5)
7 The Present and Future of Performing Media Activism
211(26)
Cyberconflict and Performance
212(1)
Changing Media Ecosystem
213(3)
Algorithm Barons
216(1)
Truth vs. Misinformation
217(2)
Youth Culture and Social Movements
219(1)
TikTok Generation
220(2)
Virtual Protesting
222(2)
Influence of Influencers
224(3)
Collective Action to Connective Action to Collective Consciousness
227(1)
Social Network Analysis Techniques and Tools
228(2)
Netlytic (https://netlytic.org/home/)
230(1)
Communalytic (https://communalytic.com)
230(1)
CrowdTangle (https://help.crowdtangle.com/en/articles/4558716-understanding-and-citing-crowdtangle-data)
231(1)
YouTube Data Tools (https://tools.digitalmethods.net/netvizz/youtube/)
231(1)
Gephi (https://gephi.org/)
232(1)
Media Cloud (https://mediacloud.org/)
232(1)
Stanford Cable TV News Analyzer (https://tvnews.stanford.edu/)
232(1)
Google Trends (https://trends.google.com/trends/?geo=US)
233(1)
Google Books nGram Viewer (https://books.google.com/ngrams/info)
233(4)
Index 237
Neil M. Alperstein is Professor Emeritus in the Communication Department at Loyola University Maryland, USA. He is the founding director of the Emerging Media graduate program. He is the author of Celebrity and Mediated Social Connections (2019), Advertising in Everyday Life (2003), co-author of two books on online education, in addition to contributing book chapters and publishing numerous research articles.
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