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E-raamat: PowerPoint, Communication, and the Knowledge Society

(Technische Universität Berlin)
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"PowerPoint has become an integral part of academic and professional life across the globe. In this book, Hubert Knoblauch offers the first complete analysis of the PowerPoint presentation as a form of communication. Knoblauch charts the diffusion of PowerPoint and explores its significance as a ubiquitous and influential element of contemporary communication culture. His analysis considers the social and intellectual implications of the genre, focusing on the dynamic relationships between the aural, visual and physical dimensions of PowerPoint presentations, as well as the diverse institutional contexts in which these presentations take place. Ultimately, Knoblauch argues that the parameters of the PowerPoint genre frames the ways in which information is presented, validated and absorbed, with ambiguous consequences for the acquisition and transmission of knowledge. This original and timely book is relevant to scholars of communications, sociology and education"--

Arvustused

' The book is intended for an academic audience with an interest in understanding how knowledge is created via powerpoint. Knoblauch's book is an extensive and in-depth investigation into why powerpoint has become the de facto presentation style.... This book is a first step to fully understanding a means of communication that is exploding in use.' Kimberly Fairchild Kimberly Fairchild, PsycCRITIQUES 'On the whole, this is a significant work which examines the globally important phenomenon of PowerPoint - and powerpoint - in a context that is highly meaningful for sociological theory The study is not just about the software and related performances but also about the contemporary development of information and knowledge society, which has been a major social and cultural change across the globe. The analysis is also pertinent to the classic questions concerning human action that have captivated the greatest sociological thinkers the overall quality and significance make it a valuable piece of sociological scholarship.' Stanisaw Krawczyk, State of Affairs

Muu info

This book explores the dynamics and limitations of PowerPoint as a means of communication.
Series Foreword xiii
Acknowledgments xv
1 Introduction
1(25)
1 "PowerPoint" and Powerpoint
1(3)
2 Communication Culture
4(5)
3 Information and Knowledge Society
9(13)
4 Structure of the Book
22(4)
2 On the History of PowerPoint
26(24)
1 The Archaeology of PowerPoint
27(2)
2 The Double Invention of PowerPoint
29(5)
3 Presentation as Digital Document and Presentation as Event
34(3)
4 PowerPoint Is Evil - Discourse and Studies on Powerpoint
37(2)
5 Tufte and the Public Discourse on Powerpoint
39(5)
6 The Inconclusiveness of Studies on Powerpoint
44(2)
7 Presentation as Event and Genre
46(4)
3 Communicative Action, Culture, and the Analysis of Communicative Genres
50(17)
1 Communicative Actions and Genres
51(7)
2 The Three Levels of Genre Analysis and Communication Culture
58(9)
4 The Internal Level: Slides, Speech, and Synchronization
67(35)
1 Rhetoric of Visual Presentation
67(4)
2 Slides, Text, and Speech
71(6)
3 Multimodality and the Synchronization of Speech and Slides
77(2)
4 Speech and Talk
79(2)
5 Linguistic Deixis, Paralleling, and Communicative Things
81(9)
6 Lists and Seriality
90(4)
7 Macrostructures
94(8)
5 The Intermediate Level: Pointing, the Body Formation, and the Triadic Structure of Powerpoint Presentations
102(50)
1 Pointing, Gesture, and Speech
103(4)
2 Pointing, Space, and the Objectivation of Meaning
107(7)
3 Body Formation and the Triadic Structure of the Presentation
114(11)
4 Audience Interaction
125(10)
(a) Interaction at the Beginnings of Presentations
127(1)
(b) Audience Interventions
128(2)
(c) Presenters and Audiences
130(1)
(d) Endings and Applause
131(4)
5 Technology, Failures, and Footing
135(17)
(a) Technical Problems and Technical Failures
136(9)
(b) Projection Is What Technology Does
145(7)
6 The External Level: Settings, Meetings, and the Ubiquity of Powerpoint
152(37)
1 Objects, Settings, and Spaces
156(10)
2 The Temporal Order of Presentations and the Meeting
166(6)
3 The Multiplication and the Ubiquity of Powerpoint Presentation
172(17)
(a) The Institutionalization of the Meeting
172(4)
(b) Ubiquity and the Structural Diffusion of Technology
176(7)
(c) From Presentations to Powerpoint Presentations
183(6)
7 Conclusion: The Ubiquity of Powerpoint and the Communicative Culture of the Knowledge Society
189(20)
1 The Invention and Ubiquity of Powerpoint Presentations
192(3)
2 Contextualization and Mediatization
195(5)
3 Communicative Things and the Subjectivation of Knowledge
200(4)
4 Powerpoint Presentation in the Communicative Culture of the Knowledge Society
204(5)
Appendix I Video and the Analysis of Communicative Action
209(4)
Appendix II Data
213(2)
Appendix III Transcription Conventions
215(4)
List of Diagrams, Photographs, and Stills and Sources
215(4)
(a) Diagrams
215(1)
(b) Slides
216(1)
(c) Stills
217(2)
Notes 219(12)
References 231(14)
Index 245
Hubert Knoblauch is a professor of sociology at the Technical University of Berlin.