Library workers responsible for outreach and engagement often find themselves tackling marketing and communications activities to promote their programs. This book provides innovative and relevant ideas along with practical advice for building a team, reaching your audience through meaningful messaging, and assessing your efforts. * Rosan Mitola, Head, Educational Initiatives, University of Nevada, Las Vegas University Libraries * In a time when it's all too easy to focus on technologies, logistics, and best practices, this book goes beyond that to put empathy and humanity at the center of marketing in libraries. Elegantly bridging the gap between thorough research and practical applications, there is something in here for everyone-from graduate students just exploring the field to seasoned professionals. * Mara L. Thacker, South Asian Studies and Global Popular Culture Librarian, Editor of the Journal of Library Outreach and Engagement * This practical guide offers a holistic examination of how marketing can be applied to academic libraries. Villamor and Shotick incorporate ideas not included in other library marketing books such as empathy, diversity, equity, and inclusion, all within the context of the COVID-19 pandemic. Finally, they offer "real world" marketing case studies from different libraries and provide assessments with measurable outcomes. A very engaging and interesting read. Highly recommended! * Mark Aaron Polger, Coordinator of Library Outreach, College of Staten Island, City University of New York (CUNY) * This readable volume will be most useful for library school students and those new to marketing work. Recommended. Graduate students and professionals. * Choice *
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