E-raamat: Pragmatics of Social Media

The 24 essays in this handbook present pragmatics research on social media. Linguistics and other scholars from Europe, Australia, Asia, and the US address the nature of social media, including aspects like participation as user involvement and audience design, and publicness and privateness. They discuss the pragmatics of social media platforms like message boards, blogs, YouTube, Twitter, and social networking sites like Facebook; social media and the rules and regularities that provide structure to its discourse, including organization, topic, cohesion, cognition, and ideology; and social media and identity, including aspects like evaluation, politeness, flaming and trolling, narration, and fandom. Other areas discussed include speech acts and their use and function on different social media platforms, including getting “liked,” disagreement, compliments, and requesting and advice-giving. Annotation ©2018 Ringgold, Inc., Portland, OR (protoview.com)

This new landmark series provides a comprehensive overview of the entire field of pragmatics. It is based on a wide conception of pragmatics as the study of intentional human interaction in social and cultural contexts. In-depth articles discuss the foundations, major theories and most recent developments of pragmatics including philosophical, sociocultural and cognitive as well as methodological, contrastive and diachronic perspectives.

This handbook provides a comprehensive overview of the pragmatics of social media, i.e. of digitally mediated and Internet-based platforms which are interactively used to share and edit self- and other-generated textual and audio-visual messages. Its five parts offer state-of-the-art reviews and critical evaluations in the light of on-going developments: Part I The Nature of Social Media sets up the conceptual groundwork as it explores key concept such as social media, participation, privacy/publicness. Part II Social Media Platforms focuses on the pragmatics of single platforms such as YouTube, Facebook. Part III Social Media and Discourse covers the micro-and macro-level organization of social media discourse, while Part IV Social Media and Identity reveals the multifarious ways in which users collectively (re-)construct aspects of their identities. Part V Social Media and Functions/Speech Acts surveys pragmatic studies on speech act functions such as disagreeing, complimenting, requesting. Each contribution provides a state-of-the-art review together with a critical evaluation of the existing research.