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E-raamat: The Principles and Processes of Interactive Design

(Northumbria University, UK)
  • Formaat: 208 pages
  • Sari: Required Reading Range
  • Ilmumisaeg: 29-Jan-2015
  • Kirjastus: Bloomsbury Visual Arts
  • ISBN-13: 9781474238977
  • Formaat - EPUB+DRM
  • Hind: 46,79 €*
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  • Formaat: 208 pages
  • Sari: Required Reading Range
  • Ilmumisaeg: 29-Jan-2015
  • Kirjastus: Bloomsbury Visual Arts
  • ISBN-13: 9781474238977

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The Principles & Processes of Interactive Design is aimed at new designers from across the design and media disciplines who want to learn the fundamentals of designing for interactive media. This book is intended both as a primer and companion guide on how to research, plan and design for increasingly prevalent interactive projects.

With clear and practical guidance on how to successfully present your ideas and concepts, Jamie Steane introduces you to user-based design, research and development, digital image and typography, interactive formats, and screen-based grids and layout.

Using a raft of inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is required reading for budding digital designers. In addition, industry perspectives from key design professionals provide fascinating insights into this exciting creative field, and each chapter concludes with workshop tutorials to help you put what you've learnt into practice in your own interactive designs.

Featured contributors include: AKQA, BBC, Dare, Edenspiekermann, Electronic Arts, e-Types, Komodo Digital, Moving Brands, Nordkapp, Onedotzero, Onformative, Preloaded and Razorfish.

Arvustused

Up to this point, the recommendation of a wide range of texts has been required to adequately introduce students to the expansive array of perspectives, processes, techniques, and considerations necessary in understanding and making strong interactive design. This book is a reliable, consolidated source for many of the most important principles and strategies to know when beginning in interactive design. -- Julie Mader-Meersman, Associate Professor, Program Coordinator * Department of Visual Arts, Northern Kentucky University, Kentucky, USA * This is a beautifully illustrated book that gives clear and relevant information and essential practical advice through workshop exercises and discussions with industry practitioners. A thorough, comprehensive and essential book for all Design students. * Ros Allen, University of Sunderland, UK * The Web is full of articles and videos about interactive design but you'll be hard pressed to get an equally comprehensive overview as is offered by this book. A great guide for anyone venturing into this dynamic and exciting field! -- Max Ackermann * Senior Lecturer, Central Saint Martin's and Co-Founder of Flowli.com * Author Jamie Steane is generous with information. The quality of information is just so and therefore means this is a good companion guide, and it would be comprehensive enough, on the subject of Interactive Design, to act as a core text guide alone Editorially speaking this book is masterful The book is written with clarity and with conviction . Steane says in his own Conclusion With all the content covered, I hope that the subject of interactive design has been made clearer, and that it appears a little less magical and not so shrouded in mystery and we acknowledge this to be the case, and we say this is why this book stands out as credible commentary on the subject in hand. -- Debra Hall * tssreviews *

Muu info

A snapshot of the essential areas of digital design, introducing students to best practices for creating within this medium and packed with practical exercises.
Introduction 6(6)
What is interactive design?
8(2)
What this book does
10(2)
Research for interaction
12(20)
Understanding the brief
14(2)
Market research
16(4)
User research
20(2)
Visual research
22(4)
Industry perspective
26(4)
Workshop I Connected life
30(2)
Design development
32(34)
Conceptual thinking
34(4)
Organizing information
38(4)
Site maps and task flows
42(2)
Navigation systems
44(2)
Designing learnable interfaces
46(4)
Creating prototypes and wireframes
50(6)
Storyboarding and animatics
56(2)
Feedback and user-testing
58(2)
Industry perspective: Campbell Orme, Moving Brands
60(4)
Workshop II The Cube
64(2)
Color and image
66(24)
Colour meaning and psychology
68(2)
Colour in technical detail
70(2)
Working with colour
72(2)
Using colour systems
74(2)
Encoding and decoding images
76(4)
Preparing images
80(2)
Using image libraries
82(2)
Industry perspective: Tim Beard, Bibliotheque
84(4)
Workshop III Taste after taste
88(2)
Digital Typography
90(26)
Fundamentals
92(2)
Classification and selection
94(4)
Legibility and readability
98(2)
Using type on television
100(2)
Using type as image
102(2)
Using type for information
104(2)
Type on the Web
106(2)
Using type on small and dedicated devices
108(2)
Industry perspective: Mathias Jespersen, e-Types
110(4)
Workshop IV Semi precious
114(2)
Grids and layouts
116(60)
A short history
118(4)
Principles of composition
122(4)
What are grids?
126(2)
Screen size and layout
128(2)
Laying out web content
130(2)
Fluid, responsive and adaptive design layouts
132(4)
Television screen layout and standards
136(2)
Industry perspective: Matt Verity, TrueView
138(4)
Workshop V It's all news to me
142(2)
Interactive formats
144(2)
Web publishing
146(2)
An enhanced web experience
148(2)
Online advertising and banner formats
150(2)
Mobile and tablet
152(2)
Games
154(6)
Dual screens
160(2)
TV graphics components
162(2)
Interactive television
164(2)
Formats without boundaries: Experiences and events
166(4)
Industry perspective: Charles Batho
170(4)
Workshop VI One message, many formats
174(2)
Presenting Your Ideas
176(22)
Preparing for a presentation
178(4)
Digital presentations
182(2)
Physical presentations
184(2)
Creating portfolios
186(6)
Industry perspective: William Lidstone, Razorfish
192(4)
Workshop VII Perfect pitch
196(2)
Conclusion 198(2)
Glossary 200(1)
Bibliography 201(2)
Useful resources 203(1)
Index 204(3)
Picture credits 207(1)
Acknowledgements and credits 208
Jamie Steane is the Head of Visual Communication and Interactive Media Design at Northumbria University, UK, where he leads the strategic development and management of a multidisciplinary group of courses including Graphic Design, Interactive Media Design and Motion Graphics and Animation Design.