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E-raamat: Privacy, Trust and Social Media

Edited by (Warsaw University of Life Sciences), Edited by , Edited by
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Privacy, Trust and Social Media aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications.



Trust is important – it influences new technologies adoption and learning, enhances using social media, new technologies, IoT, and blockchain, and it contributes to the practical implementations of cybersecurity policy in organizations. This edited research volume examines the main issues and challenges associated with privacy and trust on social media in a manner relevant to both practitioners and scholars. Readers will gain knowledge across disciplines on trust and related concepts, theoretical underpinnings of privacy issues and trust on social media, and empirically-validated trust-building practice on social media. Social Media, Privacy Issues and Trust-building aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications. It shows the latest state of knowledge on the topic and will be of interest to researchers, students at an advanced level, and academics, in the fields of business ethics, entrepreneurship, management of technology and innovation, marketing, and information management. Practitioners can also use the book as a toolbox to improve their understanding and promote opportunities related to building social media trust while taking into consideration of privacy issues.
I. PRIVACY ISSUES AND TRUST  
1. Privacy in social media future
directions  
2. Millennials' Trust and Privacy in Social Commerce: A
Structuration Theory Perspective  
3. Anonymity and the right to privacy -
building trust in the Internet  
4. How do employers protect data and
privacy? Measuring trust in data-driven workplaces  
5. The risk of
commodification of privacy and trust in confessional journalism  
6. Is the
social media usage of enterprises correlated to a lack of consumers digital
trust? The case of European countries   II. SOCIAL MEDIA AND TRUSTED
BEHAVIOUR OF SOCIAL MEDIA USERS  
7. Responsible use of social media the
issue of trust  
8. Swift Trust in the age of artificial intelligence  
9.
Word-of-mouth, attitude and digital trust in social media in relation to
online shopping intentions  
10. Trust or recklessness - a study of behavior
of social media users in Albania and Poland  
11. Mutual trust in the
preparedness process of concept for comprehensive security  
12. Trust in the
use of Internet services  
13. Trust and the willingness to buy via the
Internet   III. TRUST BUILDING IN SOCIAL MEDIA   14. Wine marketing in Sweden
and Poland: Building trust in social media  
15. Is social media trustworthy
for building life partnerships?  
16. The importance of social responsibility
in building the mutual trust of market participants  
17. Cooperation of
companies with influencers in building trust in the brand  
18. The role of
social media in trust-building in agriculture  
19. Building trust on social
media as part of higher education institutions' marketing strategy  
20.
Social media as an innovative tool for trust-building by healthcare
companies  
21. The role of social media in shaping brand trust, brand equity
and brand loyalty
Joanna Paliszkiewicz is a Professor and the Director of the Management Institute at the Warsaw University of Life Sciences, Poland.

Kuanchin Chen is a Professor of Computer Information Systems and the Director of the Center for Business Analytics at Western Michigan University, USA.

Jerzy Gouchowski is a professor and Dean of the Faculty of Informatics and Communication at the University of Economics in Katowice, Poland.
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