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E-raamat: Product Counsel: Advise, Innovate, and Inspire

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  • Formaat: 225 pages
  • Ilmumisaeg: 29-Oct-2024
  • Kirjastus: Globe Law and Business Ltd
  • Keel: eng
  • ISBN-13: 9781837230440
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Product Counsel: Advise, Innovate, and InspireSuurem pilt
  • Formaat: 225 pages
  • Ilmumisaeg: 29-Oct-2024
  • Kirjastus: Globe Law and Business Ltd
  • Keel: eng
  • ISBN-13: 9781837230440
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Product Counsel: A Practical Framework for Advising Throughout the Product Life Cycle offers a pioneering exploration into the emerging discipline of product law. Authored by Olga V. Mack and Adrienne Go, this comprehensive guide equips readers with the knowledge and tools necessary to navigate the complexities of today's dynamic business and regulatory landscape.

Product law stands at the intersection of law, business, and technology, shaping numerous emerging industries. This book provides an indepth examination of this evolving field, offering insights into its development, requisite skills for practitioners, and the broader legal and regulatory environment. The framework presented isn't just theoretical - it's a practical roadmap for understanding and applying the principles of product law in real world scenarios.

Illustrating the principles outlined in the book are a variety of typical case studies and checklists. Through these narratives, readers gain valuable insights into the challenges and opportunities faced by product lawyers, enabling them to put into practice the book's concepts.

Olga V. Mack, a general counsel and digital transformation executive, is renowned for her expertise at the intersection of law, technology, and business. Adrienne Go, a product and regulatory leader, brings comprehensive experience in integrating legal, technological, and business considerations into product development. Together, they offer a wealth of knowledge and insight into the evolving field of product law.

While numerous publications address specific aspects of technology law, none offer the comprehensive analytical framework presented in Product Counsel. This book fills a critical gap in the market, providing readers with a holistic perspective on product law that is both actionable and informative.

In a world marked by technological disruption and innovation, Product Counsel emerges as an indispensable resource for legal practitioners, tech entrepreneurs, business leaders, and students alike. By merging theory with practice, this book equips readers with the knowledge and skills needed to thrive in the evolving intersection of law, business, and technology. With its practical insights and forward-thinking approach, it promises to be a valuable addition to any professional library.

Arvustused

This is a must-read for any product lawyer who wants to be a trusted business partner. Adrienne and Olga have written the quintessential guide for lawyers at every level. Its engaging and so useful with practical advice, tips, and the checklists youve always wanted to have at your fingertips. I highly recommend. -- Eve Saltman The modern corporate lawyer needs to be fluent in the technologies, products, and industries they support. They must help their clients and corporate partners assess and navigate risk. They need to not just understand regulatory landscapes, but counsel on where they might be heading. Product Counsel: Advise, Innovate, and Inspire doesn't just address these issues, it provides roadmaps and frameworks for legal practitioners to upskill their careers. Adrienne Go and Olga Mack bring decades of combined experience, and their work is essential reading not just for traditional product counsels but for all corporate legal professionals looking to stay ahead in an evolving landscape. -- Adam Sterling This book is a master class for lawyers who want to be great product lawyers for the world's top companies. Adrienne and Olga know their stuff and lay it out in a thorough, clear, and entertaining manner you'll keep this book by your computer and refer to it over and over again. Highly recommended. -- Rob Chesnut This book outlines the steps necessary to become a business-focused lawyer, a product counsel who can support and advise leadership in their journey by understanding the business and products. Legal advice can be critical to the success of a business, and by understanding how to deliver that advice, you can gain the trust of your colleagues across the company. The framework described in this book is a great foundation for your journey to successful legal leadership at your company. -- Karna J. Nisewaner The last few decades have seen an explosion in new technologies, new products, and new laws and regulations. At the intersection of all of this sits a new type of lawyer the product counsel to help businesses create successful, user-delighting products while managing legal risks. Product Counsel: Advise, Innovate and Inspire by Adrienne Go and Olga V. Mack provides a thorough overview of this new legal specialty, suitable for both newcomers interested in understanding its scope and more experienced practitioners looking for a detailed framework about how to best practice the discipline. In clear, punchy prose the authors explain not just what product counseling is, but how best to achieve excellence in its practice. Highly recommended. -- Michael Jacobson

Dedications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vii

Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . xi

About the authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . xv

Chapter 1: Product counsels evolution . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . 1
Product counsel: A (loose) definition . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . 1
The evolution of product counsel historical perspectives and milestones .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . 7

Chapter 2: Product counsels value to a business . . . . . . . . . . . . . .
. . . . . . . . 15
Drive the business . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . 15
Growing through risk-taking . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . 16
Business regulatory compliance . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . 18
Valuable intellectual property assets . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . 19
Growth through business partnerships . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . 20
Coaches deliver wins . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . 21

Chapter 3: Product counseling with a framework . . . . . . . . . . . . . . .
. . . . . . 23

Chapter 4: Understanding product development basics . . . . . . . . . . . . .
. 25
The product lifecycle overview and opportunities . . . . . . . . . . . . .
. . . . 25
Framework tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . 38
How to work with product management teams . . . . . . . . . . . . . . . . .
. . . . . 41

Chapter 5: Developing a product counsel mindset . . . . . . . . . . . . . . .
. . . . . 47
Be a trusted partner . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . 47
Drive the business . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . 63
Think customer-first . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . 63
Speak the language and develop technical conversancy . . . . . . . . . . . .
. 65
Refine visual intelligence quotient . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . 65
Be agile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66

Chapter 6: Knowing your business, customer, product, and industry . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . 69
Know the business . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . 70
Know the customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . 73
Know your product . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . 81
Know your industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . 85

Chapter 7: Learning the law . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . 93
Geographic legal analysis . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . 93
Business and customer segment . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . 95
Industry-specific laws . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . 96
Product counseling resources and monitoring changes and trends . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . 98

Chapter 8: Taking smart risks . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . 101
What is risk? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . 101
Identify potential impacts . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . 105
Assess potential impact . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . 107
Develop mitigation strategies . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . 108
Consider the upside . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . 109
Internal training . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . 109
Collaboration and communication . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . 110
Roadmap shaping flags and t-shirt sizing . . . . . . . . . . . . . . . . .
. . . . . . . . . 110
Continuous improvement . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . 115

Chapter 9: Understanding your regulators . . . . . . . . . . . . . . . . . .
. . . . . . . . . . 117
Inventory your regulators at all levels: knowing your allies in the
regulatory landscape . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . 118
Building positive relationships . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . 123

Chapter 10: Championing consumer protection . . . . . . . . . . . . . . . . .
. . . . . 125
Customer segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . 125
Geographic differences . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . 126
Industry segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . 126
Consumer protection starting point . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . 128

Chapter 11: Managing product liability risks . . . . . . . . . . . . . . . .
. . . . . . . . . . 141
Product liability basics . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . 141
Product design and development . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . 141

Chapter 12: Advising on commercial agreements for your product . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . 145
Agreements with customers . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . 145
Agreements with partners/suppliers . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . 150
Mode of contracting . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . 154
Business velocity considerations . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . 157
Product lawyering and evolving trends in contracting . . . . . . . . . . . .
. . . 157

Chapter 13: Collecting, storing, and using data . . . . . . . . . . . . . . .
. . . . . . . . . 159
Understand your data . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . 160
Map data flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . 164
Collect and use data responsibly and legally . . . . . . . . . . . . . . . .
. . . . . . . . . 165
Safeguarding data storage and security . . . . . . . . . . . . . . . . . .
. . . . . . . . . . 168
Unlocking the value: data usage and analysis . . . . . . . . . . . . . . . .
. . . . . . . . 169
Staying ahead emerging data trends and future considerations . . . 171

Chapter 14: Protecting your intellectual property and open-source
considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . 175
IP protection safeguarding innovations and trade secrets . . . . . . . . .
175
Unleashing open-source . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . 180

Chapter 15: Considering global perspectives international regulations and
cross-border challenges . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . 187
Applicability of global laws . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . 187
Physical products . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . 188
Digital products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . 189
Harmonization and divergence of regulations . . . . . . . . . . . . . . . .
. . . . . . . 190
Cultural and language considerations . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . 190

Chapter 16: Issue-spotting other legal specialty areas . . . . . . . . . . .
. . . . . 193
Antitrust . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . 193
Tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193
Maritime law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . 194
Money and investment regulations . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . 195
Employment law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . 195
Environmental law . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . 196
Healthcare and life sciences law . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . 196
Workplace compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . 197

Chapter 17: Handling emergencies and reputational risks in a crisis . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . 199
Counsels role in a crisis . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . 199
Developing crisis response plans . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . 199
Communication readiness . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . 200
Data incidents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . 201
Handling product recalls . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . 202
Working with regulatory authorities . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . 202
Post-crisis evaluation and improvement . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . 204

Chapter 18: Balancing business goals and ethical responsibilities . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . 207
Understanding ethical considerations . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . 207
Ethical decision-making frameworks . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . 208
Ethics codes, standards, and guidelines . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . 208
Promoting a culture of ethics . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . 210
Social responsibility and sustainability . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . 211
Whistleblower protection programs . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . 211

Chapter 19: Anticipating emerging technologies with their legal implications
and opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . .
213
Introduction to emerging technologies . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . 213
IP Considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . 214
Data privacy and security . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . 214
Regulatory compliance . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . 215
Ethical and social considerations in new technologies . . . . . . . . . . .
. . . . 215

Conclusion: Coach to win . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . 217

Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . 219

About Globe Law and Business . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . 225
Lisainfo e-raamatute kohta Lisainfo e-raamatute kohta
Püsilink: https://www.kriso.ee/db/97818372304406e.html