(Ilmumisaeg: 30-Apr-2026, EPUB+DRM, Kirjastus: Indigo River Publishing, ISBN-13: 9781964686844)
A much-needed guide to painless, holistic marketing practices that align with who you are.Valenti gives readers her time-tested formula for success along with life-transforming principles and practices to improve energy, attitude, and efforts. Wheth...Loe edasi...
(Ilmumisaeg: 23-Apr-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040674758)
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and...Loe edasi...
(Ilmumisaeg: 23-Apr-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040583357)
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and...Loe edasi...
(Ilmumisaeg: 22-Apr-2026, EPUB+DRM, Kirjastus: General Press, ISBN-13: 9789354999963)
A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations. Few books have had the same subdued impact as Crystallizing Public Opinion by Edward L. Bernays. It is a ground-break...Loe edasi...
Sari: Routledge New Directions in PR & Communication Research
(Ilmumisaeg: 16-Apr-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040885314)
This volume offers a critical and applied reflection on the space for creativity, art, and equity in Inclusive Public Relations (IPR) teaching, arguing that these dimensions are as complementary as they are fundamental to the practice of the field in...Loe edasi...
Sari: Routledge New Directions in PR & Communication Research
(Ilmumisaeg: 16-Apr-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040885307)
This volume offers a critical and applied reflection on the space for creativity, art, and equity in Inclusive Public Relations (IPR) teaching, arguing that these dimensions are as complementary as they are fundamental to the practice of the field in...Loe edasi...
(Ilmumisaeg: 13-Apr-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040679944)
This ninth edition of Joseph Turows pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and...Loe edasi...
(Ilmumisaeg: 13-Apr-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040829325)
Professional athletes are more than performers - they are sports brands, and data is the key that will identify, optimise, measure and predict their value.In the multi-billion-dollar sports industry, why do just 5 of professional athletes successful...Loe edasi...
(Ilmumisaeg: 13-Apr-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040829394)
Professional athletes are more than performers - they are sports brands, and data is the key that will identify, optimise, measure and predict their value.In the multi-billion-dollar sports industry, why do just 5 of professional athletes successful...Loe edasi...
(Ilmumisaeg: 13-Apr-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040526613)
This ninth edition of Joseph Turows pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and...Loe edasi...
The crisis playbook you learned is obsolete. Worseits dangerous.What worked five years ago now accelerates disaster. In a world where silence equals guilt, every statement becomes political, and misinformation travels faster than truth, corporate le...Loe edasi...
This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare their stances on controversial social issues. This...Loe edasi...
This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare their stances on controversial social issues. This...Loe edasi...
Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results.Successful Change Communication equips senior communication and HR leaders with proven tools for navigatin...Loe edasi...
Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results.Successful Change Communication equips senior communication and HR leaders with proven tools for navigatin...Loe edasi...
(Ilmumisaeg: 31-Mar-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040501399)
This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors.Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual...Loe edasi...
(Ilmumisaeg: 31-Mar-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040519493)
Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising...Loe edasi...
(Ilmumisaeg: 31-Mar-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040662700)
Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising...Loe edasi...
(Ilmumisaeg: 31-Mar-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040709504)
This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors.Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual...Loe edasi...
(Ilmumisaeg: 26-Mar-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040680414)
Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.Through its use of rhetoric, psychology, and soci...Loe edasi...
(Ilmumisaeg: 26-Mar-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040539064)
Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.Through its use of rhetoric, psychology, and soci...Loe edasi...
(Ilmumisaeg: 25-Mar-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040529041)
Public Relations and Corporate Racial Responsibility introduces corporate racial responsibility (CRR) theory. CRR responds to the persistent problem of racism by showing how communication from corporations can advance racial justice, support racial e...Loe edasi...
(Ilmumisaeg: 25-Mar-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040693360)
Public Relations and Corporate Racial Responsibility introduces corporate racial responsibility (CRR) theory. CRR responds to the persistent problem of racism by showing how communication from corporations can advance racial justice, support racial e...Loe edasi...
(Ilmumisaeg: 24-Mar-2026, EPUB+DRM, Kirjastus: Post Hill Press, ISBN-13: 9798895654347)
How progressive marketers build brands in a post-advertising world.The rules of marketing and brand building have fundamentally changed. While traditional marketers compete for diminishing TV audiences, a new generation of brands have stopped trying...Loe edasi...
Discover the groundbreaking work that changed the way the world understands money, markets, and human progress. In The Wealth of Nations, Adam Smith lays the foundation of modern economics, exploring how nations grow wealth, how markets function, a...Loe edasi...
(Ilmumisaeg: 06-Mar-2026, EPUB+DRM, Kirjastus: Oak Tree Press, ISBN-13: 9781781196304)
This collection of case studies focuses on the role of strategic communications in helping organisations to meet the United Nations Sustainable Development Goals (SDGs). Public relations is not considered here as a tool for corporate self-aggrandise...Loe edasi...
An exciting introduction to agency life, this insiders view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the...Loe edasi...
An exciting introduction to agency life, this insiders view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the...Loe edasi...
The definitive textbook for planning, managing and delivering successful events in a dynamic industry.Event Planning and Management by Ruth Dowson, Bernadette Albert and Dan Lomax is a comprehensive guide designed for undergraduate and postgraduate s...Loe edasi...
The definitive textbook for planning, managing and delivering successful events in a dynamic industry.Event Planning and Management by Ruth Dowson, Bernadette Albert and Dan Lomax is a comprehensive guide designed for undergraduate and postgraduate s...Loe edasi...
(Ilmumisaeg: 20-Feb-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040535226)
This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.Bringing together a diverse group of scholars, this volume provides comprehensive conceptualizations and discussions of key co...Loe edasi...
(Ilmumisaeg: 20-Feb-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040670682)
This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.Bringing together a diverse group of scholars, this volume provides comprehensive conceptualizations and discussions of key co...Loe edasi...
Public relations are entering an era marked by increasing societal dissensus, where shared narratives are breaking down and contentious communication defines the public sphere. This edited volume argues that public relations must move beyond consensu...Loe edasi...
Public relations are entering an era marked by increasing societal dissensus, where shared narratives are breaking down and contentious communication defines the public sphere. This edited volume argues that public relations must move beyond consensu...Loe edasi...
The ideas that shaped the modern world began with this book. In An Inquiry into the Nature and Causes of the Wealth of Nations, Adam Smith lays the groundwork of modern economic thought. Through clear reasoning and powerful insights, Smith explores...Loe edasi...
Understanding how food is communicated through media and campaigns is key to shaping sustainable food practices.Food and Sustainability presents a comprehensive, interdisciplinary approach to food studies by gathering voices from communications, soci...Loe edasi...
Understanding how food is communicated through media and campaigns is key to shaping sustainable food practices.Food and Sustainability presents a comprehensive, interdisciplinary approach to food studies by gathering voices from communications, soci...Loe edasi...
(Ilmumisaeg: 22-Jan-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040636992)
A comprehensive, research-based guide to CEO communication, this book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders.Strategic CEO Communication is informed by communication theory and...Loe edasi...
(Ilmumisaeg: 22-Jan-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040507148)
A comprehensive, research-based guide to CEO communication, this book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders.Strategic CEO Communication is informed by communication theory and...Loe edasi...
(Ilmumisaeg: 15-Jan-2026, PDF+DRM, Kirjastus: Business Expert Press, ISBN-13: 9781637429198)
This Just In: You Dont Need Spin to Make HeadlinesIn an age of 24/7 headlines, shrinking newsrooms, and diminishing attention spans, knowing how to talk to the media isnt optional-its essential.Newsworthy is your go-to guide for building authentic...Loe edasi...
(Ilmumisaeg: 15-Jan-2026, EPUB+DRM, Kirjastus: Business Expert Press, ISBN-13: 9781637429198)
This Just In: You Dont Need Spin to Make HeadlinesIn an age of 24/7 headlines, shrinking newsrooms, and diminishing attention spans, knowing how to talk to the media isnt optional-its essential.Newsworthy is your go-to guide for building authentic...Loe edasi...
(Ilmumisaeg: 29-Dec-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040634721)
This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations-its history and current practice, the types of employment roles available, and practitioner job responsibiliti...Loe edasi...
(Ilmumisaeg: 29-Dec-2025, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040524473)
This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations-its history and current practice, the types of employment roles available, and practitioner job responsibiliti...Loe edasi...
Sari: Routledge New Directions in PR & Communication Research
(Ilmumisaeg: 29-Dec-2025, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781351597975)
This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society. Beyond its natural inevitability, death has functioned as a potent instru...Loe edasi...
Sari: Routledge New Directions in PR & Communication Research
(Ilmumisaeg: 29-Dec-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781351597968)
This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society. Beyond its natural inevitability, death has functioned as a potent instru...Loe edasi...
(Ilmumisaeg: 22-Dec-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040679814)
Based on an analysis of 22 crisis cases from 20 countries and NATO (an IGO), this book highlights the link between socio-cultural variables and crisis communication.This book proposes that crisis communication is greatly influenced by an organization...Loe edasi...
(Ilmumisaeg: 16-Dec-2025, EPUB+DRM, Kirjastus: Advantage Media Group, ISBN-13: 9798891882102)
Strategic Strikes is not for the faint-hearted communicator. Patrick Riccardsa veteran strategist with decades in political warfare, crisis PR, and nonprofit leadershipoffers a blunt, battle-tested guide to mastering communications when the stakes ar...Loe edasi...
John G. McClellan, Cecilia Cassinger, Visa Penttilä, Monica Porzionato
Sari: Routledge Studies in Communication, Organization, and Organizing
(Ilmumisaeg: 08-Dec-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040684016)
Communicating in the Face of Global Crises explores the complex ways organizations and their strategic practices are communicatively constituted in relation to the ethical expectations of global publics.Positioning organizational strategies as commun...Loe edasi...
