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E-raamat: Qualitative Methods in Business Research: A Practical Guide to Social Research

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Qualitative Methods in Business Research: A Practical Guide to Social ResearchSuurem pilt
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Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.



This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.

 

Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings.  It also:

  • Explores the challenges of working with qualitative data
  • Introduces qualitative methods including interviews, focus groups & ethnography

New to the 2nd edition:

  • The role of digital tools and social media, and how you can use them for data collection
  • 3 new chapters on qualitative content analysis, visual research and publishing research.

Praise for the 1st edition:

`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report

Arvustused

Eriksson and Kovalainen have improved on what was already a very useful and usable guide to the theory and application of a range of qualitative methods. All the five new chapters add considerably to the book, but the chapters on content analysis and breaking field boundaries are particularly enlightening. This will be my go to book for research and teaching. -- Albert Mills Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research -- The Qualitative Report

Preface and Acknowledgements xi
Part I The Business Of Qualitative Research 1(78)
1 Introduction
3(8)
The purpose of the book
3(1)
What is qualitative business research?
4(2)
Qualitative approaches introduced in this book
6(2)
How to use this book
8(3)
2 Research Philosophy
11(16)
The relevance of philosophical issues in
business research
11(2)
Key concepts of the philosophy of science
13(5)
The main philosophical positions
18(4)
Basic aspects of inquiry
22(2)
Key points of the chapter
24(1)
Further reading
25(1)
Exercises
25(2)
3 Research Design and Process
27(12)
Importance of planning
27(1)
Elements of the research design
28(5)
Circularity of the research process
33(2)
Time and the qualitative research process
35(2)
Key points of the chapter
37(1)
Further reading
37(1)
Exercises
38(1)
4 Research Questions and Literature Review
39(14)
The relevance of the research questions
39(3)
Various types of research question
42(1)
The use of theory and theoretical concepts
43(1)
Positioning the study through literature
44(1)
The relevance of a literature review
45(3)
Two ways of doing a literature review
48(2)
Key points of the chapter
50(1)
Further reading
50(1)
Exercises
50(3)
5 Access and Relationships
53(10)
Identifying research participants
53(1)
Accessing organizations
54(3)
Accessing individuals
57(1)
Making research agreements
57(1)
The researcher-participant relationship
58(3)
Key points of the chapter
61(1)
Further reading
61(1)
Exercises
62(1)
6 Ethics in Research
63(16)
The importance of ethics in business research
63(2)
Dimensions of researcher-participant relationships
65(2)
Sponsorship and research ethics
67(1)
What is good scientific practice?
68(8)
Key points of the chapter
76(1)
Further reading
77(1)
Exercises
77(2)
Part II Working With Qualitative Data 79(50)
7 Introduction to Qualitative Data
81(10)
What counts as qualitative data?
81(1)
Introducing different types of qualitative data
82(4)
Ways of doing textual analysis
86(1)
The circularity of data gathering and analysis
87(2)
Key points of the chapter
89(1)
Further reading
89(1)
Exercises
90(1)
8 Interviews and Observations
91(14)
Qualitative interviews
91(8)
Participant and non-participant observations
99(3)
Key points of the chapter
102(1)
Further reading
102(1)
Exercises
102(3)
9 Digital Data
105(14)
The relevance of digital research
105(1)
Three categories of digital research data
106(3)
Collecting digital data
109(3)
Computer software for digital data
112(4)
Key points of the chapter
116(1)
Further reading
116(1)
Exercises
116(3)
10 Qualitative Content Analysis
119(10)
What is qualitative content analysis?
119(2)
How qualitative content analysis can be done
121(4)
Qualitative content analysis in relation to qualitative research approaches
125(1)
Key points of the chapter
126(1)
Further reading
126(1)
Exercises
126(3)
Part III Qualitative Research Approaches 129(160)
11 Case Study Research
131(18)
What is case study research?
131(2)
Ways of doing case study research
133(1)
Intensive case study research
134(2)
Extensive case study research
136(2)
Collecting and analyzing case study data
138(4)
Writing and evaluation of case studies
142(3)
Key points of the chapter
145(1)
Further reading
146(1)
Exercises
146(3)
12 Ethnographic Research
149(16)
What is ethnographic research?
149(3)
Methodological principles
152(2)
How to conduct ethnographic research
154(5)
Analyzing and interpreting ethnographic data
159(1)
Writing and evaluation of ethnographic research
160(2)
Key points of the chapter
162(1)
Further reading
162(1)
Exercises
162(3)
13 Action Research
165(16)
What is action research?
165(3)
Different types of action research
168(1)
How to design an action research project
169(3)
Data gathering and analysis
172(6)
Writing and evaluation of action research
178(1)
Key points of the chapter
179(1)
Further reading
179(1)
Exercises
179(2)
14 Focus Group Research
181(16)
What is focus group research?
181(2)
Key characteristics of focus groups
183(1)
How to organize and conduct focus
group research
184(7)
Analyzing focus group data
191(2)
Writing and evaluation of focus group research
193(1)
Key points of the chapter
194(1)
Further reading
194(1)
Exercises
195(2)
15 Grounded Theory Research
197(18)
What is grounded theory research?
197(3)
The rationale of grounded theory methodology
200(2)
Key elements and processes
202(3)
Basic steps in the analysis
205(5)
Grounded theory approach revisited
210(2)
Writing and evaluation of grounded theory research
212(1)
Key points of the chapter
213(1)
Further reading
214(1)
Exercises
214(1)
16 Narrative Research
215(16)
What is narrative research?
215(2)
Key concepts and understandings of
narrative research
217(2)
How to collect and analyze narrative data
219(5)
Writing and evaluation of narrative research
224(3)
Key points of the chapter
227(1)
Further reading
227(1)
Exercises
227(4)
17 Discourse Theoretical Research
231(18)
Discourse theory and discourse analysis
231(3)
Foucauldian discourse theory and analysis
234(5)
Critical discourse analysis
239(3)
What does not count as discourse analysis?
242(2)
Writing and evaluating discursive research
244(2)
Key points of the chapter
246(1)
Further reading
246(1)
Exercises
246(3)
18 Critical Research
249(14)
What is critical research?
249(2)
The many directions of critical research
251(2)
History of critical research
253(3)
The key concepts in critical research
256(1)
What methods does critical research use?
257(3)
Writing and evaluation of critical research
260(1)
Key points of the chapter
261(1)
Further reading
262(1)
Exercise
262(1)
19 Feminist Research
263(16)
What is feminist research?
263(3)
Business research and gender
266(1)
Gender in research
267(2)
Ways for analyzing gender in business research
269(2)
Key methods of qualitative feminist research
271(3)
How to write and evaluate feminist analysis
274(3)
Key points of the chapter
277(1)
Further reading
278(1)
Exercises
278(1)
20 Visual Research
279(10)
What is visual research?
279(1)
Ways of using visual materials
280(2)
The use of visual materials in business research
282(1)
Analyzing visual materials
283(3)
Writing the visual materials into research
286(1)
Key points of the chapter
287(1)
Further reading
287(1)
Exercises
288(1)
Part IV Writing, Evaluating And Publishing 289(34)
21 Writing Process
291(12)
What is qualitative research writing?
291(2)
The structure of the qualitative research report
293(3)
Qualitative writing styles
296(2)
Developing skills for qualitative writing
298(2)
Key points of the chapter
300(1)
Further reading
300(1)
Exercises
300(3)
22 Evaluation
303(8)
Key aspects of qualitative business research evaluation
303(2)
Adopting the classic criteria of good-quality research
305(2)
Adopting alternative but common evaluation criteria
307(1)
Abandoning the idea of common evaluation criteria for qualitative research
308(1)
Key points of the chapter
309(1)
Further reading
309(1)
Exercise
310(1)
23 Publishing
311(8)
What is publishing?
311(2)
How to publish qualitative business research
313(4)
Key points of the chapter
317(1)
Further reading
318(1)
Exercises
318(1)
24 Breaking the Boundaries
319(4)
What is qualitative business research?
319(1)
Circularity of the research process
320(2)
Combining qualitative and quantitative research
322(1)
Learning continues...
322(1)
Glossary 323(10)
References 333(22)
Index 355
Päivi Eriksson is a Professor of Management at the University of Eastern Finland Business School. Her research focuses on innovation, commercialization, gender and qualitative research methods. She has published research in a number of scholarly journals and co-authored a book titled Qualitative Methods in Business Research (SAGE 2008; 2nd edition forthcoming in 2015/2016).
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