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E-raamat: Quality Function Deployment and Six Sigma, Second Edition: A QFD Handbook

  • Formaat: PDF+DRM
  • Ilmumisaeg: 08-Jul-2009
  • Kirjastus: Prentice Hall
  • Keel: eng
  • ISBN-13: 9780137035076
  • Formaat - PDF+DRM
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  • Formaat: PDF+DRM
  • Ilmumisaeg: 08-Jul-2009
  • Kirjastus: Prentice Hall
  • Keel: eng
  • ISBN-13: 9780137035076

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Make the Most of QFD and the Voice of the Customer in Six Sigma Environments

Quality Function Deployment (QFD) techniques have helped thousands of organizations deliver higher-quality, more user-focused product designs. Now, Lou Cohen’s classic guide to QFD has been thoroughly updated to fully align QFD with Design for Six Sigma (DFSS) and other state-of-the-art Six Sigma methodologies.

Revised by world-class Six Sigma expert Joe Ficalora and his team at Sigma Breakthrough Technologies, this new edition’s up-to-date perspective on QFD reflects dozens of successful Six Sigma and DFSS deployments. They offer a start-to-finish methodology for implementing QFD, and systematically illuminate powerful linkages between QFD and Six Sigma, DFSS, Marketing for Six Sigma (MFSS), and Technology for Six Sigma (TFSS). An expanded, start-to-finish case study demonstrates how QFD should function from all angles, from design and marketing to technology and service.

Learn how to
  • Identify the roles and advantages of QFD in today’s global business environment
  • Understand every element of the House of Quality (HOQ)
  • Use QFD to drive more competitive product and service development
  • Move from the processes you have to the processes you want
  • Anticipate QFD’s unique challenges, overcome its obstacles, and deploy it successfully
  • Extend the HOQ concept all the way through project completion
  • Deploy powerful Voice of the Customer (VOC) techniques throughout all phases of development, not just planning
  • Adapt QFD for software development, service development, and organizational planning
Whether you’re working in operations, engineering, marketing, technology, or service development, this book will help you drive maximum value from all your Six Sigma, QFD, VOC, and DFSS investments.

Arvustused

Joe Ficalora has done an excellent job of updating Cohens classic text on Quality Function Deployment to show how Six Sigma tools can be effectively used in applying the QFD methodology and how valuable QFD can be in Design for Six Sigma projects. I highly recommended it to practitioners of both disciplines. They will be well rewarded by using this book to guide them in delighting their customers. John L. Schoonover Director of Quality Global Tungsten and Powders

Improving a Classic For good reasons, the saying `Dont mess with success applies to many things in life; thus Lou Cohen and Joe Ficalora have accomplished a feat often fraught with risk. The original book on QFD, by Lou Cohen, was excellent, with ideas and detailed examples for applying QFD to many types of problems. The new edition builds on the original by integrating material on Design for Six Sigma, making it highly likely that it will remain a key reference.Whether you are working on developing a new product or a transactional business process, this updated edition will help you focus your efforts on what customers really want and needso important to delivering something customers will pay for. John P. King Jewett & King Associates

Foreword xv
Preface xvii
Acknowledgments xxiii
About the Authors xxv
PART I About Quality Function Deployment And Six Sigma
1(76)
What Are QFD and Six Sigma?
3(28)
Brief Capsule Description
3(7)
What Is Six Sigma?
10(9)
History of QFD and Six Sigma
19(8)
What Is QFD Being Used for Today?
27(2)
Discussion Questions
29(2)
How QFD Fits in the Organization
31(24)
The Challenge to the Organization
32(2)
Increasing Revenues
34(1)
Decreasing Costs
35(1)
Dealing with Market Shifts and Cycle-Time Reduction
36(2)
Challenges to Rapid Product Development
38(5)
QFD's Role as Communication Tool
43(1)
Concurrent Engineering: A Paradigm Shift
44(3)
Kano's Model
47(5)
The Lessons of Kano's Model
52(1)
Summary
53(1)
Discussion Questions
53(2)
Tying QFD to Design, Marketing, and Technology
55(22)
QFD and Design for Six Sigma (DFSS)
56(7)
QFD and Six Sigma Process Design
63(4)
QFD and Marketing for Six Sigma
67(2)
QFD and Technology for Six Sigma
69(6)
Summary
75(1)
Discussion Questions
76(1)
PART II QFD At Ground Level
77(150)
Support Tools for QFD
79(34)
The Seven Management and Planning Tools
80(1)
Affinity Diagram
81(8)
Tree Diagram
89(2)
The Matrix Diagram
91(2)
The Prioritization Matrix
93(4)
Additional Tools for QFD Practitioners from Six Sigma
97(12)
Summary
109(1)
Discussion Questions
109(4)
Overview of the House of Quality
113(8)
Tour of the House of Quality
114(4)
Summary
118(1)
Discussion Questions
119(2)
Customer Needs and Benefits Section
121(20)
Gather the Voice of the Customer
123(3)
Sort the Voice of the Customer into Major Categories
126(11)
Structure the Needs
137(2)
Summary
139(1)
Discussion Questions
140(1)
The Product Planning Matrix
141(32)
Importance to the Customer
144(7)
Customer Satisfaction Performance
151(3)
Competitive Satisfaction Performance
154(4)
Goal and Improvement Ratio
158(4)
Sales Point
162(2)
Raw Weight
164(2)
Normalized Raw Weight
166(2)
Cumulative Normalized Raw Weight
168(2)
Summary
170(1)
Discussion Questions
171(2)
Substitute Quality Characteristics (Technical Response)
173(18)
Top Level Performance Measurements
176(5)
Product Functions
181(3)
Product Subsystems
184(2)
Process Steps
186(3)
Summary
189(1)
Discussion Questions
190(1)
Impacts, Relationships, and Priorities
191(12)
Amout of Impact
192(4)
Impact Values
196(1)
Priorities of Substitute Quality Characteristics
197(1)
Negative Impacts
198(2)
Many-to-Many Relationships
200(2)
Summary
202(1)
Discussion Questions
202(1)
Technical Correlations
203(8)
Meaning of Technical Correlations
203(3)
Responsibility and Communication
206(1)
Correlations Network
207(2)
Other Considerations
209(1)
Summary
210(1)
Discussion Questions
210(1)
Technical Benchmarks
211(6)
Benchmarking Performance Measures
213(1)
Benchmarking Functionality
214(1)
Summary
215(1)
Discussion Questions
215(2)
Targets
217(10)
Numerical Targets
219(4)
Nonnumeric Targets
223(2)
Summary
225(1)
Discussion Questions
226(1)
PART III QFD from 10,000 Feet
227(30)
The Larger Picture: QFD and Its Relationship to the Product Development Cycle
229(16)
Cross-Functional Communication
230(2)
Enhanced QFD and Concept Selection
232(8)
Robustness of Product or Service
240(2)
Summary
242(1)
Discussion Questions
243(2)
QFD in an Imperfect World
245(12)
Marketing Functions in Engineering-Driven Environments
246(1)
Engineering Functions in Marketing-Driven Environments
247(1)
QFD in Engineering-Driven Organizations
248(2)
QFD in Marketing-Driven Organizations
250(1)
Manufacturing and QFD
251(1)
Sales and QFD
251(1)
Service and QFD
252(1)
Exerting Influence Beyond Organizational Barriers
253(2)
Summary
255(1)
Discussion Questions
256(1)
PART IV QFD Handbook
257(98)
Introduction to the Handbook
259(4)
The QFD Manger's Role
261(1)
Summary
262(1)
Planning QFD
263(40)
Establish Organizational Support
264(1)
Determine Objectives
265(1)
Decide on the Customer
266(11)
Decide on the Time Horizon
277(1)
Decide on the Product Scope
278(1)
Decide on the Team and Its Relationship to the Organization
279(2)
Create a Schedule for the QFD
281(16)
Acquire the Facilities and Materials
297(3)
Summary
300(1)
Discussion Questions
301(2)
Gathering the Voice of the Customer
303(42)
Voice of the Customer Overview
304(4)
Qualitative Data and Quantitative Data
308(1)
Gathering Qualitative Data
309(25)
Reactive Versus Proactive Modes
334(1)
Analyzing Customer Data
335(2)
Quantifying the Data
337(1)
Classifying Customer Needs
338(5)
Summary
343(1)
Discussion Questions
344(1)
Building the House and Analysis
345(10)
Sequencing of Events
345(5)
Group Processes/Consensus Processes
350(4)
Summary
354(1)
Discussion Questions
354(1)
PART V Beyond The House of Quality
355(80)
Beyond the House of Quality
357(12)
The Clausing Four-Phase Model
359(4)
The Akao Matrix of Matrices
363(3)
Summary
366(1)
Discussion Questions
367(2)
Special Applications of QFD
369(20)
QFD in DFSS Environments
369(4)
Total Quality Management
373(1)
Strategic Product Planning
374(4)
Organizational Planning
378(3)
Cost Deployment
381(1)
Software Development
382(2)
QFD for the Service Industry
384(2)
QFD and TRIZ Environments
386(1)
Summary
387(1)
Discussion Questions
388(1)
QFD in Service Businesses
389(46)
QFD in a Residential Solar-Power Installation
392(29)
VOC and QFD in an Urban Coffeehouse Renewal
421(13)
Discussion Questions
434(1)
Index 435
Joe Ficalora is currently the president of Global Services at Sigma Breakthrough Technologies, Inc. (SBTI), a consulting firm for manufacturing, quality, and engineering services, with specialties in Six Sigma and Lean Enterprise applications. In this role, Mr. Ficalora is responsible for the worldwide deployment of SBTI methodologies and for managing the international partners of SBTI.

Mr. Ficalora has more than 20 years of industrial experience in project management, engineering, manufacturing, and quality control. He first came across QFD while at AlliedSignal, now Honeywell, in 1991. His involvement with Quality tools and techniques has been continuous since that time. He designed and developed the highly acclaimed SBTI Six Sigma Master Black Belt Program. He has led Six Sigma deployments in Operations and Engineering at several clients, including Executive and Champion rollout sessions. Mr. Ficalora holds an MEE from Stevens Institute of Technology, and a BS in physics from Rensselaer Polytechnic Institute.

Mr. Ficalora has worked and is certified as a Black Belt and Master Black Belt. He has consulted for clients in the industries of aerospace, medical devices, beverages, health care, and in manufacturing of food packaging, electronics, metal, glass, and plastics. His current interests include DFSS in renewable energy and energy conservation, as well as future energy options, including nuclear fusion. His current interests also include investment performance predictions, economics, crime statistics, and crime prevention within the USA. He has mentored, and designed and taught workshops to Executives, Champions, Master Black Belts, Black Belts, and Green Belts in Design for Six Sigma, Six Sigma in Manufacturing, and Transactional Business projects worldwide. Mr. Ficalora is a top-rated and sought-after instructor and speaker in these areas.

Mr. Ficalora also holds several patents in lasers and optical devices and a patent in process improvement. He is an active member in IEEE and ISSSP.

Lou Cohen was a product developer, computer and software development manager, quality manager, and consultant during 41 years of professional life. He lived and worked in Japan in 1984, where he extensively studied quality and productivity methods, including a detailed study of the theories of Dr. W. Edwards Deming. Upon his return to the U.S., he became a nationally known expert in the use of Quality Function Deployment. He has helped his clients use QFD in many diverse industries, including electric-power utilities, financial services, medical instruments, software, communications and telecommunications, laundry detergents, aerospace components, and office furniture.

Now in retirement, he lives in Cambridge,Massachusetts.