The sixth edition of this popular textbook considers diversity in the mass media in three main settings: Audiences, Content, and Production.
The book brings together 60 short and approachable readings – most newly commissioned for this edition – by scholars representing a variety of humanities and social science disciplines. Together, these readings provide a multifaceted and intersectional look at how race, gender, and class relate to the creation and use of media texts, as well as the media texts themselves. Designed to be flexible for use in the classroom, the book begins with a detailed introduction to key concepts and presents a contextualizing introduction to each of the three main sections. Each reading contains multiple 'It’s Your Turn' activities to foster student engagement and which can serve as the basis for assignments. The book includes a list of fully updated resources for the 6th edition – print, video, and online – informed by the author’s experience teaching with the text.
This volume is an essential introduction to interdisciplinary studies of race, gender, and class across both digital and legacy media.
The book also benefits from downloadable support material, including the 5th edition resources, available at www.routledge.com\9781032884035
The sixth edition of this popular textbook considers diversity in the mass media in three main settings: Audiences, Content, and Production.
Preface
Chapter 1: Laying a Foundation for Studying Race, Gender, Class, and Media
Rebecca Ann Lind
Part 1: Audiences
Chapter 2: Media Effects
2.1 The Social Psychology of Stereotypes and Bias: Implications for Media
Audiences
Bradley W. Gorham
2.2 Black Criminality 4.0: The Rise of Fascism and the Utility of Mediated
Stereotypes
Travis L Dixon
2.3 Positive Media Psychology: The Role of Uplifting Media in Encouraging
Social Good
Mary Beth Oliver, Yansheng Liu, Alex Paloma, & Yilan Gao
2.4 Us, Them, and the Economy: Do Race, Class and Gender Social Comparisons
Influence American Optimism?
Alina Renee Oxendine
2.5 Framing Muslim Women Activists Abroad: Audience Perceptions and the Power
of Stereotypes
Meriem Mechehoud
2.6 Body Image and Adolescent Girls Selfie Posting, Editing, and Investment
Jennifer Stevens Aubrey & Larissa Terán
2.7 Exploring Relationships Between Gender, Social Media Use, and Young
Adults Well-being
Marina Krcmar & Drew P. Cingel
Chapter 3: Audience Studies
3.1 Race, Gender, Class, and Algorithmic Egg Donation Recruitment
Jessica Zier
3.2 Audience Evaluations of the Intersection of Race, Gender, and Disability
in Media
Luda Gogolushko
3.3 Beyond Blackness: Who Should Portray Historical Figures in Black History
Films?
Adelaja Oriade
3.4 Framed and Flattened: How Jewish Young Adults Say the News Shapes Their
Self-Concept
Ashley Larson, Morgan Butler, & Dina Ibrahim
3.5 All I Really Needed to Know (About Beauty) I Learned by Kindergarten: A
Cultivation Analysis
Susannah R. Stern
3.6 The Relevance of Race in Interpreting a TV News Story
Rebecca Ann Lind
3.7 Online Harm: Why Does it Happen and How do we Stop it?
Daniel Kilvington
Part 2: Content
Chapter 4: Journalism and Advertising
4.1 "The More You Subtract, the More You Add": Cutting Girls Down to Size in
Advertising
Jean Kilbourne
4.2 Where Did The Indians Go?: Marketing Strategies For A Tribal Owned
Casino
Becca Gercken
4.3 Framing the Immigration Story
Vanessa de Macedo Higgins Joyce, Elizaveta Liza Kalinina, Alexander Tawiah,
& Praise Adaeze Chiedozie
4.4 Framing Feminism
Rebecca Ann Lind & Colleen Salo Aravena
4.5 Gender Troubling Journalism
Katharina Kücke
4.6 Race, Gender, and Class in Coverage of Mass Shootings: Evidence from a
Decade of National News
Aly Hill, Olivia Webster & Kevin Coe
4.7 Fairness or Fear?: Media Coverage of Trans, Intersex, and Sex-Tested
Female Athletes
Andrew C. Billings & Yifan Wu
4.8 Breaking the model: Examining the Safe Spaces Provided by Asian American
Identity-Focused News Sites
Christopher S. Josey, Tanner Smith, & Julius Matthew Riles
4.9 Representations of Race, Gender, and Class in True Crime Podcasts
Robin Blom
4.10 Ideal Femininity, According to White Christian Women Influencers
Sophia Noor Kiser
Chapter 5: Film and Television
5.1 You Are What You Eat? Food as Cultural Capital in The Bear
Sharon Zechowski
5.2 Ms. Eggy Dont Play about Socioeconomic Injustice
Charisse L'Pree Corsbie-Massay, Luvell Anderson, & Chuck Hayward
5.3 Class is Not Dismissed: Abbott Elementary and Approaches to Inequality
Betsy Pike & Robert Alan Brookey
5.4 Queering Japan: Cultural Normativities in Netflixs The Boyfriend
Gust A. Yep
5.5 Its Okay That We Back-Stab Each Other: Cultural Myths Fueling the
Battling Female in The Bachelor
Jennifer S. Kramer
5.6 Gender, Power, and Reality TV: Women Entrepreneurs on Shark Tank
Donia Tarek Abdelwahab Mohamed
5.7 Bellas Choice: Deconstructing Ideology and Power in The Twilight Saga
Leslie A. Grinner
5.8 Shining with Barbie: Latina Representation and Intergenerational Feminism
in Barbie
Raisa F. Alvarado & Arthur D. Soto-Vásquez
5.9 If You Know, You Know: Constructing Black Horror Production and Identity
in The Blackening
ailish elzy & Kellen Sharp
5.10 Honing Hegemonic Masculinity: A Look at I Love You, Man and Get Hard
Sarah E. Fryett
Chapter 6: Music, Games, and Digital Media
6.1 Let Me Explain: Translating Black Popular Music on the Dissect Podcast
Derek Blackwell & Gretta Blackwell
6.2 Critiquing the Kendrick-Drake Rap Battle: The Super Bowl 2025 Halftime
Show as Political Commentary
Ruth DeFoster & Chelsea Reynolds
6.3 Not Just Jezebel: Black Women, Nicki Minaj, and Sexualized Imagery in Rap
Music
Kiana Cox
6.4 Ana Machos Archipelago: Toward a Reggaeton Fluido for Puerto Rico
Christopher Joseph Westgate
6.5 Eminems "Love the Way You Lie" and the Normalization of Mens Violence
against Women
Rachel Alicia Griffin & Joshua D. Phillips
6.6 The Virtual Human: Digital Gender and Race
Cringuta Irina Pelea
6.7 Queergaming, the Limits of Representation, and Extractive Gameplay in
Dragon Age: Inquisition
Aiden James Kosciesza
6.8 Afro-futures and Perspectives on Black Girlhood in Digital Games
Diamond E. Beverly-Porter
Part 3: Production
Chapter 7: Media Industries, AI, and Working in Media
7.1 Is Siri a Little Bit Racist?: Recognizing and Confronting Algorithmic
Bias in Digital Media and AI
Michael L. Austin
7.2 Gendered Imaginations: Critical Prompting and Decoding Bias in
Text-to-Image Generative AI
Craig Johnson & Nataliia Laba
7.3 Feminism in AI-Generated Images: Diversity, Symbols, and Sexualization
Aesthetics
Catherine Bouko
7.4 Wheres the conflict in this game?: Coyote & Crow, Narrative Gameplay,
and the Challenges of Decolonizing Tabletop Roleplaying Games
Amanda L. Alexander
7.5 Modeling the Other: How Asian Models are Expected to Embody their Race
In Advertising
Sooyeon Kang
7.6 Journalists Gendered Performances of Resilience in Response to
Hostility
Kelsey R. Mesmer
7.7 "Never About My Work, Never About My Motivations": Exploring Online
Experiences of Women Journalists of Color
Gina M. Masulo & Paromita Pain
7.8 Sights, Sounds and Stories of the Indian Diaspora: A New Browning of
American Journalism
Radhika Parameswaran
7.9 Still Counting on Each Other: Valuing the Voices of Asian American
Journalists
George L. Daniels
Chapter 8: Produsage: The Audience as Producer
8.1 We will eventually turn it toxic: Critical Race Theory, Disinformation,
and the Weaponization of an Idea
Bill Yousman
8.2 Cover Women: Uncovering Gender Bias on the Wikipedia Main Page
Núria Ferran Ferrer & Laura Fernández
8.3 The Keef Effect: How Drill Rap Pioneered Creator Culture in the Music
Industry
Jabari M. Evans
8.4 #PeakWhiteFeminism: Cultural Appropriation of Social Justice Hashtag
Activism
Jessica K. Reeher
8.5 Fat Gender Diverse Instagram Users Self-Representation: Navigating Body
Positivity
Mackenzie Edwards
8.6 Finfluencer Feminism: Race, Gender and Instagram aesthetics
Anna Rohmann
8.7 Arguing over Images: Native American Mascots and Race
C. Richard King
8.8 Exploring Toxic Conservatism in the Muslim Manosphere
Sabah Firoz Uddin
8.9 Saying the quiet thing out loud: Antisemitism on Instagram
Rachel E. Silverman
Chapter 9: One more thing A Question-Based Resource Guide
Charisse LPree Corsbie-Massay
Appendix: Alternative Tables of Contents
Contributors
Index
Rebecca Ann Lind is Associate Professor Emerita of the Department of Communication at the University of Illinois at Chicago. A former broadcaster and freelance writer, her research interests include race, gender, class, and media, new media studies, media ethics, journalism, and audiences.