This book brings together innovative insights and practical solutions from scholars, practitioners, and industry leaders on the transformative role of Artificial Intelligence and the many challenges and opportunities it presents in today’s dynamic world.
This book brings together innovative insights and practical solutions from scholars, practitioners, and industry leaders on the transformative role of Artificial Intelligence and the many challenges and opportunities it presents in today’s dynamic world.
This comprehensive collection of peer-reviewed research papers spans multiple disciplines and offer theoretical frameworks, empirical studies, and practical applications of AI in Business and Finance, Healthcare and Medical Applications, Education and Learning, Marketing and Consumer Behavior, Technology and Engineering, and Agriculture and Sustainability. It aims to advance knowledge and inform practice in the ‘Age of AI’.
This is a vital resource for researchers, professionals, and policymakers seeking to understand and leverage AI for sustainable growth and innovation.
Optimizing sentence retrieval with dual embedding strategies: A hybrid
BERT and Word2vec approach; AI-driven financial fraud detection in banking:
Enhancing accuracy and ethical compliance through machine learning;
Sustainable innovation through AI: A decade of strategic transformation in
organisational practices; A review of AI-driven core competencies and their
influence on start-up success: From innovation to impact; Examining the
hurdles in import documentation and logistics for air and sea freight;
WTS-EDC vs deep learning: A comparative study in multi-source and multilabel
ECG classification; Edible electronics integrated with Artificial
Intelligence: A comparative framework across Industry 3.0, 4.0, and 5.0 for
smart and sustainable supply chain management; AI-driven digital
transformation in business and industry: A bibliometric review; Transforming
sustainability through Artificial Intelligence: Theories and applications;
AI-powered global value chains: Unlocking efficiency and innovation through
education and talent development; Sustainable innovation through AI in the
agriculture sector in India; From virtual touchpoints to real travel: An
S-O-R model analysis of how VR influences booking intentions of North Indian
Millennials; Ensemble approach of machine learning classifiers for epileptic
seizure detection using DWT; Artificial Intelligence and its transformative
impact on investors behavior and market dynamics; AI startups: Challenges,
opportunities, and the rise of women entrepreneurs; Challenges and strategic
levers in the formation of AI startups; Integrating women into the mainstream
economy through skill development: A study of PMKVY beneficiaries in the slum
areas of Delhi NCT; The role of artificial intelligence in measuring employee
performance and retention through employee engagement; The AI landscape:
Threats and opportunities for startups; AI-powered Indian healthcare:
Opportunities and ethical dilemmas; AI-augmented structural VAR analysis of
domestic institutional investors and macroeconomic dynamics in India;
Decoding green consumers: AI-driven insights for effective sustainability
branding; TeacherAI collaboration: Reimagining pedagogical roles in the
AI-infused classroom; Neuromarketing opportunities and risks in consumer
insight generation; Bridging academia and the gig economy: Role of AI and
CBIML in developing agile management professionals; Role of artificial
intelligence in mechanical engineering: Current status and future
perspectives; Applications of artificial intelligence in additive
manufacturing: Comparative case studies on GE Aviation, Siemens Energy and
BMW Group; The impact of AI-driven recommendation systems on OTT subscription
decisions: A case study of Amazon Prime Video; AI and the reproductive labor:
What happens when machines do "womens work"?; IoT-based fault detection
system in home appliances; Transconductance analysis of SiGe Nanowire Tunnel
FET (NW-TFET) with Artificial Intelligence (AI) for low-power applications;
Design and simulation of Si_NW-Tunnel FET (Si_NW-TFET) with AI-driven digital
transformation for low-power applications; Application of Artificial
Intelligence in Continuous Glucose Monitoring; Data-driven optimization of
passenger flow in train compartments using YOLOv8-based object detection;
Impact of artificial intelligence on policies and regulations by corporate
board diversity vis-à-vis financial performance: A study of Nifty 50
companies; Adoption of AI-based marketing solutions in the modern education
industry; Long short-term memory and moving averages comparison for stock
price forecasting; Gamification in physical rehabilitation: Enhancing patient
engagement and outcomes through interactive technologies; Assessing student
awareness and engagement with AI-based conversational agents in higher
education; Artificial Intelligence and its impact on economic development: A
comprehensive review; Impact of ethics education on the ethical conduct of
business school students; Leveraging AI for sustainable marketing: A case
study of social media strategies in Indian MSMEs; Sustainable finance in
India: Policy landscape and implementation gaps; Artificial Intelligence in
entrepreneurship: A ladder of success; A paradigm shift in teachers roles in
the era of AI; AI vs human creativity in brand storytelling: A comparative
study of narrative authenticity, engagement, and emotional resonance; The
effectiveness of virtual reality in STEM education
Binkey Srivastava serves as the Dean and Professor at the KIET School of Management, part of the KIET Group of Institutions in Delhi-NCR, Ghaziabad. Beyond her academic roles, Dr. Srivastava is the Assoc. Dean, Resource Generation & Alumni Relations dept. of Dr. APJ Abdul Kalam Technical University, Lucknow. She is the Awardee of Women Power Listing -2025 of Business Innovation Awards.
With over 25 years of experience in administration, teaching, research, and consultancy, she has made significant academic contributions, authoring more than 90 papers in esteemed national and international journals, conferences, and seminars, many of which are indexed in Scopus and ESCI. She has also authored several books; one of her book is listed at The Harvard Book Store. She has received grants from various government agencies for her research endeavors. In addition to her research, she has guided numerous scholars from both private and state universities. Dr. Srivastava actively participates in the academic community as an advisory member and reviewer for several national and international journals.
Mani Tyagi is a Professor in the Department of Management Studies at KIET Group of Institutions, Ghaziabad, India, with over 22 years of academic and administrative experience. She holds a Doctorate Degree in Commerce and a Masters Degree in Business. She has presented more than 50 papers in national and international conferences, also published papers in journals of repute. In addition to pursuing her academic interests, Dr. Mani is active in management consulting as well as executive and organizational development. She has contributed extensively to curriculum development, outcome-based education, and quality assurance in higher education. Dr. Tyagi has served in key roles such as NBA Coordinator and Convener of multiple International Conferences. Her research focuses on entrepreneurship, digital pedagogy, and educational innovation, and she has published extensively in SCOPUS-indexed journals and International edited books. She has also been invited as a keynote speaker and panelist at international forums in India, Bangladesh, and Uzbekistan. Her academic pursuits are deeply aligned with the UN Sustainable Development Goals (SDGs 4 and 5), especially in promoting equitable, high-quality education and women empowerment.
Meenakshi Tyagi is an esteemed scholar, educator, and advocate for the principles of Kaizen Lean Management. With a profound passion for continuous improvement and a deep respect for the principles of efficiency and excellence, Dr. Tyagi has made significant contributions to the fields of Economics and Operations Management, Dr. Tyagi holds a Doctorate in Economics and an MBA in Operations Management. Her 20 years of experience in teaching and consultancy have enriched the minds of countless students and professionals alike, shaping the next generation of leaders in management. Currently serving as an Associate Professor at KIET School of Management, Delhi NCR, Dr. Tyagi brings her expertise and enthusiasm to the classroom, inspiring her students to embrace the philosophy of Kaizen and apply its principles to drive meaningful changes. Dr. Tyagi's impact extends beyond the classroom, as she serves as a research guide at Mewar University, Chittorgarh, Rajasthan, nurturing the research aspirations of aspiring scholars. Her prolific research output, with over 20 publications in esteemed journals indexed by Scopus, ICI, and UGC, underscores her commitment to advancing knowledge and scholarship in her fields of expertise. Dr. Tyagi has authored internationally acclaimed books: "A Guide Book on 5S," "Lean Techniques," "A Guide Book on Industrial Safety Manual" and Economics for Managers. These publications serve as invaluable resources for practitioners and scholars alike, offering practical insights and actionable strategies for achieving operational excellence and ensuring workplace safety.
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