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E-raamat: Redesign Your Library Website

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  • Formaat: 136 pages
  • Ilmumisaeg: 16-May-2016
  • Kirjastus: Libraries Unlimited Inc
  • Keel: eng
  • ISBN-13: 9781440838576
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Redesign Your Library WebsiteSuurem pilt
  • Formaat: 136 pages
  • Ilmumisaeg: 16-May-2016
  • Kirjastus: Libraries Unlimited Inc
  • Keel: eng
  • ISBN-13: 9781440838576
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A comprehensive guide for all sizes of libraries, this book guides you through the entire process of effectively redesigning your library's website—from evaluating your current site and understanding user needs, to creating a budget, through to launching and maintaining your updated site.



A comprehensive guide for all sizes of libraries, this book guides you through the entire process of effectively redesigning your library's website—from evaluating your current site and understanding user needs, to creating a budget, through to launching and maintaining your updated site.


• Presents an approachable, complete guide that covers all steps in the process of revamping a library website, turning a potentially daunting challenge into a doable project, even for those without technical backgrounds

• Describes various ways of handling specific steps for different sizes and types of libraries—from a "DIY" approach to cost-effective ways of hiring outside professionals

• Provides an invaluable resource for librarians and library staff members charged with the task of designing or redesigning their library's website as well as for web developers and designers who work with libraries



"A comprehensive guide for all sizes of libraries, this book guides you through the entire process of effectively redesigning your library's website--from evaluating your current site and understanding user needs, to creating a budget, through to launching and maintaining your updated site. Presents an approachable, complete guide that covers all steps in the process of revamping a library website, turning a potentially daunting challenge into a doable project, even for those without technical backgrounds. Describes various ways of handling specific steps for different sizes and types of libraries--from a 'DIY' approach to cost-effective ways of hiring outside professionals. Provides an invaluable resource for librarians and library staff members chargedwith the task of designing or redesigning their library's website as well as for web developers and designers who work with libraries"--

Arvustused

Anyone involved in the design or redesign of a library website will find this book an invaluable companion. . . . [ T]he book presents a thorough framework for website design. * VOYA * Redesign Your Library Website should be on the bookshelf of every library professional tasked with redesigning any library's website. It is a necessary tool. This book is recommended for academic and public libraries. * ARBA * An excellent starting point for any library's website redesign process. The general information provided in this slim volume is a great roadmap for someone to follow, and the authors keep the tone light and informative. * Technical Services Quarterly *

Muu info

A comprehensive guide for all sizes of libraries, this book guides you through the entire process of effectively redesigning your library's websitefrom evaluating your current site and understanding user needs, to creating a budget, through to launching and maintaining your updated site.
Preface xi
Acknowledgments xiii
Chapter 1 Introduction
1(4)
Chapter 2 Why Does My Library Need a Website?
5(4)
Resources
7(2)
Chapter 3 Our Website
9(6)
Chapter 4 Budget
15(6)
Resource
19(2)
Chapter 5 Timeline
21(4)
Chapter 6 Understanding What You Want
25(6)
Environmental Scan
25(2)
Checking Your Site
27(4)
Chapter 7 Who Does It?
31(10)
You
31(5)
Contracting with an Outside Developer
36(2)
Ready-to-Launch Sites
38(3)
Chapter 8 Anatomy of a Website
41(8)
Header
41(1)
Search Box
42(1)
Navigation
42(1)
Sidebars
43(1)
Main Content Area
43(2)
Headings and Headlines
45(1)
Footer
46(1)
Photos and Graphics
47(2)
Chapter 9 Content
49(4)
Required Content
50(1)
New Services to Offer
51(1)
Content Mapping
51(1)
Keeping Content Dynamic
52(1)
From Content to Design
52(1)
Chapter 10 Design
53(10)
Responsive Design
53(1)
ADA Compliance and Accessibility
54(2)
Navigation Design
56(2)
Page Design---Wireframes and Templates
58(1)
Branding
59(1)
Iterative Design
60(1)
User Experience Design
60(1)
Resources
61(2)
Chapter 11 Getting Staff Involved and the Style Guide
63(16)
Establishing a Timeline for Launch
64(1)
Website Style Guide
65(1)
Writing for the Web
66(1)
Writing Conventions
67(2)
Writing Book Reviews
69(2)
Page Layouts
71(3)
Photos, Graphics, and Videos
74(1)
Branding Elements
75(1)
Site Navigation Structure
75(1)
Custom Site Tools
76(1)
General Information to Include
77(1)
Resources
78(1)
Chapter 12 Marketing
79(8)
Community Demographics
79(2)
Community Psychometrics
81(1)
Creating a Marketing Plan for Your Website
82(1)
Demos of the Site Out in the Community
82(1)
Talking Points: What to Highlight about Your New Site
83(1)
Giveaways
83(2)
Recruiting Usability Testing Participants
85(2)
Chapter 13 Launch
87(8)
Test Your Responsive Design
87(1)
Soft Launch
88(1)
Responding to Comments
88(4)
Hard Launch with Full Marketing Push
92(3)
Chapter 14 Postlaunch and Usability Testing
95(8)
Usability Testing
95(5)
Website Analytics
100(1)
Website Analysis as Part of Your Overall Communications Strategy
101(1)
Resources
102(1)
Chapter 15 What We've Learned
103(6)
Interview Multiple Developers
103(1)
Check Your Developer's References
104(1)
Clearly Outline Expectations with Your Web Developer
104(1)
Do Not Skip the Environmental Scan
104(1)
Remember That Form Should Follow Function
104(1)
Begin Fostering Staff Buy-in ASAP
104(1)
Start the CMS Training Cycle Once You Decide on One
105(1)
Go with Your Gut
105(1)
Edit Mercilessly
105(1)
Let It Go
105(1)
Test Early and Often
106(1)
Learn How Your Design Works
106(1)
Resign Yourself to a Delayed Launch Date
106(1)
Respond to All User Comments
106(1)
Prepare Yourself for Negativity
107(1)
Making Iterative Changes Is Key
107(1)
Watch That Toddler Closely
107(1)
Be Ready for the Terrible Twos
107(1)
Take What You Find Helpful
108(1)
Afterword 109(2)
Appendix 111(4)
References and Additional Resources 115(2)
Index 117
Stacy Ann Wittmann, MLIS, is library director of the Eisenhower Public Library District in Harwood Heights, IL.

Julianne T. Stam, MLIS, is the marketing specialist at the Eisenhower Public Library District in Harwood Heights, IL.
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