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E-raamat: Remote Work, Internal Marketing and Human Resource Management: Innovative Approaches and Fundamentals

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"Remote working is a developing idea that many organisations are embracing, especially in light of COVID-19 and the rise in demand for remote and hybrid roles. As there is no standard model to use for implementation and a number of problems and difficulties develop as popularity increases and hybrid working environments become normalized. This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. The key topics explored are the significance of remote work, remote work practice, reshaping the work environment, designing remote work, models of remote work, challenges of remote work facing business organisations, remote work management, innovations and technology, the role of motivation and satisfaction in organisational development, employee empowerment in a remote setting, transparency and commitment for sustainable development, and the future of remote work. This research volume will be of value to researchers, academics, practitioners, and students in the fields of human resource management, organizational studies, and innovation management"--

Remote working is a developing idea that many organizations are embracing, especially in light of COVID-19 and the rise in demand for remote and hybrid roles. As there is no standard model to use for implementation, a number of problems and difficulties develop as popularity increases and hybrid working environments become normalized. This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. The key topics explored are the significance of remote work, remote work practice, reshaping the work environment, designing remote work, models of remote work, challenges of remote work facing business organizations, remote work management, innovations and technology, the role of motivation and satisfaction in organizational development, employee empowerment in a remote setting, transparency and commitment for sustainable development, and the future of remote work. This research volume will be of value to researchers, academicians, practitioners, and students in the fields of human resource management, organizational studies, and innovation management.

This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. It will be of value to researchers, academics, practitioners, and students in the fields of human resource management, organizational studies, and innovation management.

1. Introduction to Remote Work
2. Significance of Remote Work
3. Myth vs Reality of Remote Work
4. Reshaping the Work Environment
5. Remote Job Design
6. Models of Remote Work
7. Challenges of Remote Work
8. Remote Work Management
9. Adoption of Remote Work, Innovations, and Technology
10. Role of Motivation and Satisfaction for Employee and Organizational Development
11. Employee Empowerment, Internal Marketing and Work Orientation
12. How to bring Commitment and Transparency to the Organization?
13. Internal Marketing, Commitment and Sustainable Development
14. Case Studies and Future of Remote Work

Teena Mishra, PhD in management, has 14 years of work experience. She received her PhD from Barkatullah University, India, and completed a PG in management with a human resource specialization from Symbiosis, Pune, and an MCom in international business from IGNOU. She also holds a diploma in journalism, mass communication, and international business. Currently, she is working remotely with the ITM University of Vadodara, India, and Upgrade online teaching. She has taught various subjects such as human resource management, organizational behavior, marketing management, and retail management in undergraduate and postgraduate courses. Her areas of research interest include sustainable development and the environment, sustainable practices, organizational behavior, internal marketing, educational systems, marketing practices and strategy, and human resource practices.
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