Through the perspective of genre analysis, this book examines the professional and public communication of science. It gives an updated view of traditional and emerging forms of communication, exploring the impact of the Internet, and providing an overview of the dynamics of languages, multilingualism and linguistic diversity.
At present, Web 2.0 technologies are making traditional research genres evolve and form complex genre assemblage with other genres online. This book takes the perspective of genre analysis to provide a timely examination of professional and public communication of science. It gives an updated overview on the increasing diversification of genres for communicating scientific research today by reviewing relevant theories that contribute an understanding of genre evolution and innovation in Web 2.0. The book also offers a much-needed critical enquiry into the dynamics of languages for academic and research communication and reflects on current language-related issues such as academic Englishes, ELF lects, translanguaging, polylanguaging and the multilingualisation of science. Additionally, it complements the critical reflections with data from small-scale specialised corpora and exploratory survey research. The book also includes pedagogical orientations for teaching/training researchers in the STEMM disciplines and proposes several avenues for future enquiry into research genres across languages.
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'This books broad theoretical approach and conceptual ambitions, make it accessible and relevant across multiple fields.' Kristin Solli, Journal ESP Today ' an excellent introduction to genre issues One of the undeniable merits of the book is the consideration of multilingualism ' Dominique Dias, LINGUIST (linguistlist.org)
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Essential reading for understanding genre innovation and evolution in relation to Web 2.0 technology and sociocultural diversity.
1. Research genres in context;
2. Genre theories and metaphors;
3.
Science, genres and social action;
4. Language diversity in genred activity;
5. Genres and multiliteracies;
6. Innovation and change in genre-based
pedagogies;
7. The way ahead.
Carmen Pérez-Llantada is the author of Scientific Discourse and the Rhetoric of Globalization (Continuum, 2012, Book Prize awarded by the Spanish Association for Anglo-American Studies). She is co-editor of Science Communication on the Internet (John Benjamins, 2019, Book Prize by the European Association of Languages for Specific Purposes. Horowitz Prize 2013 for the Best article published in English for Specific Purposes journal, Elsevier).
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