Foreword |
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xvi | |
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Introduction |
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xviii | |
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1 | (24) |
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2 | (2) |
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4 | (2) |
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6 | (2) |
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8 | (2) |
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The Bland Leading the Bland |
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10 | (2) |
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12 | (2) |
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14 | (2) |
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16 | (2) |
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18 | (2) |
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20 | (3) |
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23 | (2) |
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2 Lessons From Myths and Movies |
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25 | (30) |
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26 | (2) |
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28 | (2) |
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Story Templates Create Structure |
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30 | (2) |
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The Hero's Journey Structure |
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32 | (2) |
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34 | (2) |
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The Contour of Communication |
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36 | (2) |
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The Beginning and Call to Adventure |
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38 | (2) |
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40 | (2) |
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42 | (2) |
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44 | (2) |
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46 | (2) |
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Case Study: Benjamin Zander |
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48 | (2) |
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50 | (3) |
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53 | (2) |
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55 | (20) |
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How Do You Resonate with These Folks? |
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56 | (2) |
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58 | (2) |
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Case Study: Ronald Reagan |
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60 | (4) |
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64 | (2) |
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66 | (2) |
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68 | (2) |
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Communicate from the Overlap |
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70 | (3) |
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73 | (2) |
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75 | (22) |
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Preparing for the Audience's Journey |
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76 | (2) |
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78 | (2) |
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Plan the Audience's Journey |
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80 | (2) |
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Tools for Mapping a Journey |
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82 | (2) |
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84 | (2) |
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86 | (2) |
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88 | (2) |
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Case Study: General Electric |
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90 | (5) |
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95 | (2) |
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5 Create Meaningful Content |
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97 | (28) |
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Everything and the Kitchen Sink |
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98 | (2) |
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100 | (3) |
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103 | (1) |
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104 | (3) |
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Transform Ideas into Meaning |
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107 | (1) |
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108 | (2) |
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Turn Information into Stories |
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110 | (2) |
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Case Study: Cisco Systems |
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112 | (5) |
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Move from Data to Meaning |
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117 | (1) |
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118 | (2) |
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120 | (3) |
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123 | (2) |
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6 Structure Reveals Insights |
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125 | (22) |
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126 | (2) |
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128 | (2) |
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Case Study: Richard Feynman |
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130 | (2) |
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132 | (2) |
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Order Messages for Impact |
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134 | (2) |
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Create Emotional Contrast |
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136 | (2) |
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138 | (2) |
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Putting Your Story on the Silver Screen |
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140 | (2) |
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142 | (3) |
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145 | (2) |
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7 Deliver Something They'll Always Remember |
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147 | (22) |
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148 | (3) |
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Case Study: Michael Pollan |
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151 | (1) |
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152 | (2) |
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154 | (2) |
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Case Study: Pastor John Ortberg |
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156 | (2) |
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158 | (2) |
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Case Study: Rauch Foundation |
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160 | (3) |
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163 | (1) |
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164 | (3) |
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167 | (2) |
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8 There's Always Room to Improve |
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169 | (24) |
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Amplify the Signal, Minimize the Noise |
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170 | (2) |
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Give a Positive First Impression |
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172 | (2) |
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174 | (2) |
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176 | (2) |
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Wean Yourself from the Slides |
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178 | (2) |
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180 | (2) |
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Host a Screening with Honest Critics |
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182 | (2) |
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Case Study: Markus Covert, PhD |
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184 | (3) |
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Case Study: Leonard Bernstein |
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187 | (4) |
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191 | (2) |
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193 | (28) |
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Changing the World is Hard |
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194 | (2) |
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Use Presentations to Help Change the World |
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196 | (3) |
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Don't Use Presentations for Evil |
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199 | (1) |
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Enron's Presentations During Implosion |
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200 | (2) |
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Gain Competitive Advantage |
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202 | (2) |
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Case Study: Martin Luther King Jr. |
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204 | (2) |
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206 | (4) |
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Case Study: Martha Graham |
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210 | (4) |
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Be Transparent So People See Your Idea |
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214 | (2) |
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You Can Transform Your World |
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216 | (5) |
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INSPIRATION IS EVERYWHERE |
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221 | (13) |
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Case Study: Wolfgang Amadeus Mozart |
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222 | (2) |
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224 | (2) |
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Case Study: Alfred Hitchcock |
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226 | (2) |
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Case Study: E. E. Cummings |
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228 | (5) |
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233 | (1) |
References |
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234 | (3) |
Picture Credits |
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237 | (2) |
Index |
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239 | (9) |
Special Thanks |
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248 | |