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E-raamat: Resonate: Present Visual Stories that Transform Audiences

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  • Formaat: PDF+DRM
  • Ilmumisaeg: 17-Nov-2010
  • Kirjastus: John Wiley & Sons Inc
  • Keel: eng
  • ISBN-13: 9781118014875
  • Formaat - PDF+DRM
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  • See e-raamat on mõeldud ainult isiklikuks kasutamiseks. E-raamatuid ei saa tagastada.
  • Formaat: PDF+DRM
  • Ilmumisaeg: 17-Nov-2010
  • Kirjastus: John Wiley & Sons Inc
  • Keel: eng
  • ISBN-13: 9781118014875

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By leveraging techniques normally reserved for cinema and literature, Resonate reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response.

"Finally! Someone has incorporated the power of story into presentations!" Damon Lindelof Co-creator of LOST

"To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. Nancy Duarte has certainly done that. Compelling. Convincing. Utterly practical. This is a gem!" Patrick Lencioni President, The Table Group Author, The Five Dysfunctions of a Team

"Few things excite me more than a great communicator-something I've wanted to be ever since I ran for president of the seventh grade. While I think I've come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte's Resonate. Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. Thanks, Nancy." Ken Blanchard Co-author of The One Minute Manager Recipient of Golden Gavel Award

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.

Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact.

  • Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth
  • Focuses on content development methodologies that are not only fundamental but will move people to action
  • Upends the usual paradigm by making the audience the hero and the presenter the mentor
  • Shows how to use story techniques of conflict and resolution

Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.

Arvustused

"... a lavish, coffee table-style book... packed with useful and adaptable techniques for improving your presentations." (Resonate)

Muu info

Commended for Axiom Business Book Awards (Networking/Communication) 2011.
Foreword xvi
Dan Post
Introduction xviii
1 Why Resonate?
1(24)
Persuasion is Powerful
2(2)
Resonance Causes Change
4(2)
Change is Healthy
6(2)
Presentations Are Boring
8(2)
The Bland Leading the Bland
10(2)
People Are Interesting
12(2)
Facts Alone Fall Short
14(2)
Stories Convey Meaning
16(2)
You Are Not the Hero
18(2)
The Audience is the Hero
20(3)
Resonance Rule #1
23(2)
2 Lessons From Myths and Movies
25(30)
Incorporate Story
26(2)
Drama is Everything
28(2)
Story Templates Create Structure
30(2)
The Hero's Journey Structure
32(2)
Crossing the Threshold
34(2)
The Contour of Communication
36(2)
The Beginning and Call to Adventure
38(2)
The Middle: Contrast
40(2)
Call to Action
42(2)
The End
44(2)
What is Sparkline?
46(2)
Case Study: Benjamin Zander
48(2)
Zander's Sparkline
50(3)
Resonance Rule #2
53(2)
3 Get to Know the Hero
55(20)
How Do You Resonate with These Folks?
56(2)
Segment the Audience
58(2)
Case Study: Ronald Reagan
60(4)
Meet the Hero
64(2)
Meet the Mentor
66(2)
Create Common Ground
68(2)
Communicate from the Overlap
70(3)
Resonance Rule #3
73(2)
4 Define the Journey
75(22)
Preparing for the Audience's Journey
76(2)
The Big Idea
78(2)
Plan the Audience's Journey
80(2)
Tools for Mapping a Journey
82(2)
Acknowledge the Risk
84(2)
Address Resistance
86(2)
Make the Reward Worth It
88(2)
Case Study: General Electric
90(5)
Resonance Rule #4
95(2)
5 Create Meaningful Content
97(28)
Everything and the Kitchen Sink
98(2)
More Than Just Facts
100(3)
Don't Be So Cerebral
103(1)
Contrast Creates Contour
104(3)
Transform Ideas into Meaning
107(1)
Recall Stories
108(2)
Turn Information into Stories
110(2)
Case Study: Cisco Systems
112(5)
Move from Data to Meaning
117(1)
Murder Your Darlings
118(2)
From Ideas to Messages
120(3)
Resonance Rule #5
123(2)
6 Structure Reveals Insights
125(22)
Establish Structure
126(2)
Make Sense
128(2)
Case Study: Richard Feynman
130(2)
Feynman's Sparkline
132(2)
Order Messages for Impact
134(2)
Create Emotional Contrast
136(2)
Contrast the Delivery
138(2)
Putting Your Story on the Silver Screen
140(2)
Process Recap
142(3)
Resonance Rule #6
145(2)
7 Deliver Something They'll Always Remember
147(22)
Create a S.T.A.R. Moment
148(3)
Case Study: Michael Pollan
151(1)
Repeatable Sound Bites
152(2)
Evocative Visuals
154(2)
Case Study: Pastor John Ortberg
156(2)
Ortberg's Sparkline
158(2)
Case Study: Rauch Foundation
160(3)
Case Study: Steve Jobs
163(1)
Jobs's Sparkline
164(3)
Resonance Rule #7
167(2)
8 There's Always Room to Improve
169(24)
Amplify the Signal, Minimize the Noise
170(2)
Give a Positive First Impression
172(2)
Hop Down from Your Tower
174(2)
Value Brevity
176(2)
Wean Yourself from the Slides
178(2)
Balance Emotion
180(2)
Host a Screening with Honest Critics
182(2)
Case Study: Markus Covert, PhD
184(3)
Case Study: Leonard Bernstein
187(4)
Resonance Rule #8
191(2)
9 Change Your World
193(28)
Changing the World is Hard
194(2)
Use Presentations to Help Change the World
196(3)
Don't Use Presentations for Evil
199(1)
Enron's Presentations During Implosion
200(2)
Gain Competitive Advantage
202(2)
Case Study: Martin Luther King Jr.
204(2)
King's Sparkline
206(4)
Case Study: Martha Graham
210(4)
Be Transparent So People See Your Idea
214(2)
You Can Transform Your World
216(5)
INSPIRATION IS EVERYWHERE
221(13)
Case Study: Wolfgang Amadeus Mozart
222(2)
Sonata Sparkline
224(2)
Case Study: Alfred Hitchcock
226(2)
Case Study: E. E. Cummings
228(5)
Resonance Rule #9
233(1)
References 234(3)
Picture Credits 237(2)
Index 239(9)
Special Thanks 248
Since 1988, Nancy Duarte's award-winning firm has created over a quarter of a million presentations that have shaped the perception of the world's leading brands and thought leaders. Duarte Design is one of the largest design firms and woman-owned businesses in Silicon Valley, and its clients include: Adobe, Cisco, Citrix, Food Network, Facebook, GE, Google, Al Gore, HP, Kaiser Permanente, McAfee, Microsoft, Nokia, Qualcomm, TED, and Twitter.