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E-raamat: Revolution of the Modern Sports Fan

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  • Formaat: EPUB+DRM
  • Ilmumisaeg: 18-Aug-2021
  • Kirjastus: Lexington Books
  • Keel: eng
  • ISBN-13: 9781793650634
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Revolution of the Modern Sports FanSuurem pilt
  • Formaat: EPUB+DRM
  • Ilmumisaeg: 18-Aug-2021
  • Kirjastus: Lexington Books
  • Keel: eng
  • ISBN-13: 9781793650634
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Revolution of the Modern Sports Fan explores the elements of the sports fan that have markedly changed in the past few years. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in which to consume sport, the sports fan has never had more options for consumptionand for the rendering of ones opinions. As such, Revolution of the Modern Sports Fan offers an opportunity to advance what we now know about American sports fandom as well as the ability to debunk what scholars thought they knew about sports fandom that has now shifted.
Acknowledgments vii
Introduction: Eccentric Yet Conforming, Irrational Yet Predictable: Anatomy of the Hyper-Mediated Sports Fan 1(10)
Kenon A. Brown
Andrew C. Billings
Melvin Lewis
UNIT I ANTECEDENTS AND OUTCOMES OF FAN BEHAVIOR
11(74)
1 The Origins of Sport Fanship: Delineating Tipping Point Sports Identity Factors
13(16)
James C. Abdallah
Andrew C. Billings
Zachary W. Arth
Samuel D. Hakim
2 National Basketball Association (NBA) Social Platform Fan Desires: Attitudinal and Behavioral Intentions
29(18)
Melvin Lewis
Kenon A. Brown
Andrew C. Billings
Bumsoo Park
3 Shaping the Shield: Exploring the Impact of Fan Attachment and Consumption toward the Perception of the NFL Brand
47(20)
Kenon A. Brown
Melvin Lewis
Andrew C. Billings
Bumsoo Park
4 Loyalty and Locality: Contrasting Sport Fan Behaviors in the United States and China
67(18)
Sitong Guo
Andrew C. Billings
UNIT II MEDIA IMPACT ON BUILDING FAN BEHAVIOR
85(84)
5 Resource Dependency Theory and Off-the-Field Behavior: An Analysis of Newspaper Coverage of the NFL's Ray Rice Saga
87(16)
Mia Long Anderson
Joshua Dickhaus
Kenon A. Brown
6 The Power of Love: Sport Celebrity, Fandom, and the Influence of Mental Health Disclosures on Reducing Stigma
103(18)
Nathan A. Towery
Nicholas R. Buzzelli
Scott Parrott
Andrew C. Billings
Danielle Sarver Coombs
7 That's the Ticket. Trend: College Football Bowl Subdivision (FBS) Ticketing Shifts and Differences
121(14)
Melvin Lewis
Kenon A. Brown
Andrew C. Billings
Justin Rogers
8 Fandom in the Twitter World: Sentiment Analyses of the FBS College Football National Championship
135(22)
Bumsoo Park
Nathan A. Towery
Andrew C. Billings
9 Machine Learning Insights within Gender-Enacted Social Media Content: The Case of the 2019 FIFA Women's World Cup
157(12)
Minghui Fan
Andrew C. Billings
UNIT III FANDOM AND THE ESPORTS REVOLUTION
169(64)
10 Understanding eSports h Are Video Game Competitions Sporting Events? Comparing 30 eSport and Traditional Sport Spectatorship Motivations
171(20)
Jue Hou
Andrew C. Billings
11 Understanding eSports II: Active Audiences, New Needs, and Comparisons of the Consumption Motivations of eSport and Traditional Sport Spectatorship
191(22)
Jue Hou
Andrew C. Billings
12 Understanding eSports III: Construction of the Motivational Scale for eSport Spectatorship Consumption
213(20)
Jue Hou
Andrew C. Billings
Index 233(12)
About the Editors 245
Kenon A. Brown is associate professor and Reese Phifer Fellow in the Department of Advertising and Public Relations at the University of Alabama.

Andrew C. Billings is executive director of the Alabama Program in Sports Communication and Ronald Reagan Chair of Broadcasting in the Department of Journalism & Creative Media at the University of Alabama.

Melvin Lewis is assistant professor in the Department of Human Nutrition and Hospitality Management and Fellow of the Alabama Program in Sports Communication at The University of Alabama.
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