(Ilmumisaeg: 03-Jun-2025, EPUB+DRM, Kirjastus: University of Pennsylvania Press, ISBN-13: 9781512827514)
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalismOur wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users habits down...Loe edasi...
(Ilmumisaeg: 03-Jun-2025, PDF+DRM, Kirjastus: University of Pennsylvania Press, ISBN-13: 9781512827514)
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalismOur wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users habits down...Loe edasi...
(Ilmumisaeg: 31-Mar-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040320686)
Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news...Loe edasi...
(Ilmumisaeg: 31-Mar-2025, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040320624)
Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news...Loe edasi...
Storytelling als WettbewerbsvorteilWarum Geschichten erzählen deutlich mehr Umsatz bringtIn den letzten fünf Jahren hat sich Verkaufen stärker verändert als in den letzten 50 Jahren zuvor. Unternehmen stehen vor der Herausforderung, ihre Kundenan...Loe edasi...
Storytelling als WettbewerbsvorteilWarum Geschichten erzählen deutlich mehr Umsatz bringtIn den letzten fünf Jahren hat sich Verkaufen stärker verändert als in den letzten 50 Jahren zuvor. Unternehmen stehen vor der Herausforderung, ihre Kundenan...Loe edasi...
(Ilmumisaeg: 25-Mar-2025, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040332023)
Bringing together the latest research with practical insights from the authors professional experience, this important book provides a context for the conversations that are needed within organisations and offers practical guidance towards action th...Loe edasi...
(Ilmumisaeg: 25-Mar-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040332047)
Bringing together the latest research with practical insights from the authors professional experience, this important book provides a context for the conversations that are needed within organisations and offers practical guidance towards action th...Loe edasi...
Sari: Routledge Advances in Internationalizing Media Studies
(Ilmumisaeg: 20-Mar-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040328613)
This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region.Emerging from a study on how Singapore stakeholders define, determine, and deal with online falsehoods, the vol...Loe edasi...
Sari: Routledge Advances in Internationalizing Media Studies
(Ilmumisaeg: 20-Mar-2025, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040328583)
This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region.Emerging from a study on how Singapore stakeholders define, determine, and deal with online falsehoods, the vol...Loe edasi...
(Ilmumisaeg: 18-Mar-2025, PDF+DRM, Kirjastus: MIT Press Ltd, ISBN-13: 9780262382205)
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a smaller, watertight bucket of loyal customers or a...Loe edasi...
(Ilmumisaeg: 18-Mar-2025, EPUB+DRM, Kirjastus: Taylor & Francis, ISBN-13: 9781040332993)
This research monograph delves into the pressing issue of employee-centered social sustainability in the hospitality industry. Through empirical studies and content analysis of CSR reports, it highlights the significant challenges faced by frontline...Loe edasi...
(Ilmumisaeg: 18-Mar-2025, PDF+DRM, Kirjastus: Taylor & Francis, ISBN-13: 9781040332931)
This research monograph delves into the pressing issue of employee-centered social sustainability in the hospitality industry. Through empirical studies and content analysis of CSR reports, it highlights the significant challenges faced by frontline...Loe edasi...
(Ilmumisaeg: 17-Mar-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040312186)
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.It explains the importance of trend forecasting for b...Loe edasi...
(Ilmumisaeg: 17-Mar-2025, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040312162)
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.It explains the importance of trend forecasting for b...Loe edasi...
(Ilmumisaeg: 13-Mar-2025, EPUB+DRM, Kirjastus: Apple Academic Press Inc., ISBN-13: 9781040266816)
The fusion of physical and digital experiences has given rise to a new phenomenon known as "e;phygitalization,"e; where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines...Loe edasi...
(Ilmumisaeg: 13-Mar-2025, PDF+DRM, Kirjastus: Apple Academic Press Inc., ISBN-13: 9781040266786)
The fusion of physical and digital experiences has given rise to a new phenomenon known as "e;phygitalization,"e; where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines...Loe edasi...
François Goxe, Sophie Nivoix, Michaël Viegas-Pires
Sari: Routledge Frontiers in the Development of International Business, Management and Marketing
(Ilmumisaeg: 11-Mar-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040329382)
To fill the gaps in theoretical and empirical aspects of the existing international business and management literature, this book addresses several major issues of values in international business in a permanently changing world. The current environm...Loe edasi...
