This book unpacks the role of memorials as artefacts of post-crisis communication. Drawing on real-life cases from around the world, the book exemplifies how emotion affects crisis communication and how memorials could be used to hel...Loe edasi...
This book features the first volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme Management, Culture and Arts Synergies for Future Innovative Touris...Loe edasi...
Packed with real-world examples and grounded in best practices, learn how to deliver multi-layered experiences which will surprise and delight customers in equal measure While all companies want to be a customer-centric business, many o...Loe edasi...
Packed with real-world examples and grounded in best practices, learn how to deliver multi-layered experiences which will surprise and delight customers in equal measure While all companies want to be a customer-centric business, many o...Loe edasi...
Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.Digital Communications at Work is the practical guide for internal communications managers, HR busine...Loe edasi...
Deliver lasting employee impact by creating an effective digital communications ecosystem that meets organizational and employee needs. Implement a digital communications strategy that boosts engagement, retention and productivity in a...Loe edasi...
From marketing research to customer service, understanding the individuals and communities your organization engages with and how to communicate with them is important to success. Almost a century of human studies research from both qualitative huma...Loe edasi...
Corporate Governance and Digital Transformation argues that these are essential domains in organisations in the current digital era that must be aligned and require more dedication and digital expertise within the Board of Directors of an...Loe edasi...
Corporate Governance and Digital Transformations argues that these are essential domains in organisations in the current digital era that must be aligned and require more dedication and digital expertise within the Board of Directors of any organi...Loe edasi...
This volume pursues a range of disciplines, metaphors and historical contexts to try to find different ways of thinking about digital privacy and expand the landscape we work in both theoretically and practically. It will appeal to privacy researc...Loe edasi...
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive, digital, hybrid, and multi-platform narratives and experiences. This thoroughly revised second edition equip...Loe edasi...
This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive, digital, hybrid, and multi-platform narratives and experiences. This thoroughly revised second edition equip...Loe edasi...
This volume brings together a collection of studies from leading scholars that critically examine the barriers to accessibility in marketplaces. It explores the pervasive forces of ableism embedded in marketplace practices and environments that of...Loe edasi...
A celebration of the stunning graphic design and lettering artworks that grace the streets and buildings of the cities and countryside in France....Loe edasi...
This is the inaugural volume of the book series European Marketing Academy Insights, a flagship publication of the European Marketing Academy (EMAC). This volume, which showcases top research from the EMAC Spring Conference 2025, was developed thr...Loe edasi...
This work invites readers to rediscover marketing as a space for authenticity, empathy, and purpose. In a business world driven by speed, automation, and superficial metrics, Andreea Orîndaru calls for a return to what truly connects usour shared hu...Loe edasi...
This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologiesincluding 360-degree video, virtual...Loe edasi...
In todays world of Big Data, data scientists must stay ahead of the game, especially in environments that are increasingly unstructured and semi-structured. They need fresh skills to navigate these complex environments. It is also important to quest...Loe edasi...
This title provides a comprehensive framework for circular design integrating systems thinking, business strategy, service design, and product development. The study examines regulatory environments, financial models, and risk assessment in...Loe edasi...
This book offers a comprehensive and integrated perspective on brand management, addressing a persistent challenge in the field: the fragmentation of theory and the measurement of brand value. Despite extensive research, the coexistence of multiple...Loe edasi...
The proliferation of energy, agricultural, water and food insecurity can be attributed to a multitude of factors, including advancements in technology that have facilitated the technical and economic utilization of energy and water resources, envi...Loe edasi...
The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.Now in a fully revised and updated second edition, it explores communication within, throu...Loe edasi...
This book examines how various areas of law collectively influence the relationship between a company and its directors, particularly in safeguarding the long-term interests of stakeholders. It will be of interest to researchers in the field of corp...Loe edasi...
In this book, faculty and researchers from ESSEC Business School, a recognised leader among European schools of business and management, provide a multi-faceted perspective on the obstacles that come in the way of the transformation of dominant bu...Loe edasi...
This book explores the intersection of contemporary sport, advertising, promotional culture and wider society.Arguing that advertising and promotional culture remain key driving forces in relation to social structures and systems that contr...Loe edasi...
Beyond researching and teaching responsible management, business schools should aspire to walk the talk. They ought to become role models and responsible organisations themselves. Focussing on the original UK and Ireland institutions who committed...Loe edasi...
The ebook edition of this title is Open Access and freely available to read online. This Festschrift honors the life of Dr. Edward L. Fink, Laura H. Carnell Professor Emeritus, who spent more than fifty years as a sc...Loe edasi...
This book unpacks the role of memorials as artefacts of post-crisis communication. Drawing on real-life cases from around the world, the book exemplifies how emotion affects crisis communication and how memorials could be used to hel...Loe edasi...
This book features the first volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme Management, Culture and Arts Synergies for Future Innovative Touris...Loe edasi...
Packed with real-world examples and grounded in best practices, learn how to deliver multi-layered experiences which will surprise and delight customers in equal measure While all companies want to be a customer-centric business, many o...Loe edasi...
Packed with real-world examples and grounded in best practices, learn how to deliver multi-layered experiences which will surprise and delight customers in equal measure While all companies want to be a customer-centric business, many o...Loe edasi...
Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.Digital Communications at Work is the practical guide for internal communications managers, HR busine...Loe edasi...
Deliver lasting employee impact by creating an effective digital communications ecosystem that meets organizational and employee needs. Implement a digital communications strategy that boosts engagement, retention and productivity in a...Loe edasi...
From marketing research to customer service, understanding the individuals and communities your organization engages with and how to communicate with them is important to success. Almost a century of human studies research from both qualitative huma...Loe edasi...
Corporate Governance and Digital Transformation argues that these are essential domains in organisations in the current digital era that must be aligned and require more dedication and digital expertise within the Board of Directors of an...Loe edasi...
Corporate Governance and Digital Transformations argues that these are essential domains in organisations in the current digital era that must be aligned and require more dedication and digital expertise within the Board of Directors of any organi...Loe edasi...
This volume pursues a range of disciplines, metaphors and historical contexts to try to find different ways of thinking about digital privacy and expand the landscape we work in both theoretically and practically. It will appeal to privacy researc...Loe edasi...
(Ilmumisaeg: 01-Oct-2026, Paperback / softback, Kirjastus: New River Books Ltd, ISBN-13: 9781918658071)
FOREWORD BY RORY SUTHERLAND The secret behind every extraordinary business success is really no secret at all... First published as a short story in the Saturday Event Post in 1916, Obvious Adams is a revolutionary classic,...Loe edasi...
Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders. Startup founders often wish for a playbook for building and scaling a sales function. All too often, its an e...Loe edasi...
