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E-raamat: Savvy Music Teacher: Blueprint for Maximizing Income & Impact

(Associate Professor of Music Entrepreneurship, University of South Carolina, Columbia, SC)
  • Formaat: 352 pages
  • Ilmumisaeg: 17-Aug-2015
  • Kirjastus: Oxford University Press Inc
  • Keel: eng
  • ISBN-13: 9780190200848
  • Formaat - EPUB+DRM
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  • Formaat: 352 pages
  • Ilmumisaeg: 17-Aug-2015
  • Kirjastus: Oxford University Press Inc
  • Keel: eng
  • ISBN-13: 9780190200848

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In our era of financial uncertainty and disruptive technological change, the music industry is in crisis. One career path that holds great promise, however, is independent music teaching. For a host of reasons, demand exists in every corner, providing one of the most stable, promising career options available to musicians regardless of instrument, genre, or background - at least, in the hands of a savvy music teacher.

In this book, author David Cutler offers hands-on advice for creating a music career that is meaningful, artistically fulfilling, and financially self-supporting. The book's overriding goal is to ensure a steady income for its reader and to give the reader tools to use that income to provide financial independence. Cutler walks the reader through the process of setting up a profitable and sustainable career plan, and then through the practical aspects of getting out of debt, spending responsibly, investing, and saving for retirement. Cutler also sheds light on the logistics of running a teaching studio, providing helpful documentation and tips for everything from bookkeeping to time management. Lastly and most importantly, Cutler explores situations for increasing a teacher's impact. Rather than simply creating wealthy teachers, the overriding goal of their book is to cultivate leaders who add significant value to society through their teaching.

A must-read for private music teachers of all levels, both beginning and those with established studios, as well as the music performance graduates who so often become private studio teachers, The Savvy Music Teacher provides practical advice in down-to-earth language that includes real-life experiences from successful teacher-entrepreneurs, a focus on large-scale income streams not usually covered in books for studio teachers, and sample documents (including contracts and marketing materials) on the book's comprehensive companion website.

Arvustused

This very detailed and helpful book offers yet more career advice for musicians, adding the component of creating and successfully running an independent teaching studio. * Michele Gingras, The Clarinet *

Foreword xv
Philip Johnston
Acknowledgments xix
About the Companion Website xxi
Introduction: So You Want To Be A Music Teacher? 1(6)
How Much Can a Music Teacher Reasonably Expect to Earn?
1(1)
Impact
2(1)
The Impact-to-Income Ratio
3(1)
Math
4(1)
Meet the Three Savvy Music Teacher Characters
5(1)
#1: Real-Life Savvy Music Teachers
#2: One Very Savvy Teacher
#3: You
What I Learned about Savvy Music Teachers
5(1)
Great Music Teaching Is Great Business
6(1)
1 The Very, Very, Very Important Work Of Savvy Music Teachers 7(21)
Priorities
8(7)
The Power of Music (Teachers)
What's Wrong with the Way We Were Taught?
An Essential Question
Learning Objectives
15(12)
Diverse Musical Experiences
Discipline, Focus, and Time Management
Self-Esteem and Identity
Creativity
Twenty-First-Century Skills
Impact First
27(1)
2 Nine Savvy Rules To Teaching Prosperity 28(9)
Rule #1: Get over Your Fear of Money
28(1)
Rule #2: Music Teaching is a Business
29(1)
Rule #3: Charge the Right Amount
30(1)
Rule #4: Teach for Yourself
31(1)
Rule #5: Teach from Home
32(1)
Rule #6: Work Hard, but Work Smart
33(1)
Rule #7: Balance Multiple Streams
34(1)
Rule #8: Earn More from Less
34(1)
Rule #9: Make a Plan and Make it Happen
35(2)
3 Lessons: Stream 1 37(27)
Your Unique Studio Identity
38(12)
What You Teach
Who You Teach
Where You Teach
How You Teach
Workload
50(1)
Hours per Week
Number of Students
Lessons per Year
Monetization
51(11)
Base Hourly Rate
Variations
Tuition
Tuition Packages
Summer Term
Discounting and Scholarships
Additional Fees
Raising Your Salary
The Savvy Music Teacher Income Blueprint
62(2)
4 Classes: Stream 2 64(23)
Group Lessons
64(5)
Why Group Lessons?
Challenges
Agenda
Enrichment Classes
69(5)
Topics
Chamber Music
Online Classes
Audiences
Early Childhood Classes
74(5)
Premise
Benefits
Curriculum
Starting a Center
Costs
Stand-Alone Classes
79(3)
Monetization
82(3)
Income Models
Cost of Goods Sold
Making the Numbers Work
Additional Considerations
The Savvy Music Teacher Income Blueprint
85(2)
5 Camps: Stream 3 87(21)
Camp Design
87(10)
Savvy Music Teacher Camp Brands
Activities
Scheduling
Food
Venue
Logistics
97(6)
Timeline
Personnel
Recruitment
Communication
Monetization
103(3)
Tuition
Scholarships and Discounts
Deposits and Cancellations
Expenses
The Savvy Music Teacher Income Blueprint
106(2)
6 Events: Stream 4 108(20)
Innovative Event Design
108(12)
Frameworks for Innovation
Fifty Formats
Themed Recitals
Joint Recitals
Guest Artists
Public Showcases
Outreach Events
Fundraisers
Competitions
Field Trips
Considerations
120(4)
Frequency
Logistics
Pre-Event Rituals
Timeline
Monetization
124(3)
Income Models
Expenses
The Savvy Music Teacher Income Blueprint
127(1)
7 Technology: Stream 5 128(23)
Using Technology
128(2)
Purpose
Gear
Lesson Tools
130(5)
Teaching Technology
Audio/Video Recording
Digital Notes
Video Exchange
Practice Tools
135(7)
A Digital Partner
Practice Apps
Musicianship Tools
Instructional Videos
Event Tools
142(2)
Event Recording
Live Streaming
Digital Scores
Event Design
Project Tools
144(3)
Studio Recordings
Music Videos
Monetization
147(2)
The Savvy Music Teacher Income Blueprint
149(2)
8 Products: Stream 6 151(21)
Sales
151(11)
Dealership
Buying and Selling
Manufacturing
Merchandising
Instructional Materials
Sales Tax
Instrument Rentals
162(2)
Partnerships
164(6)
Local Music Stores
Affinity/Affiliate Programs
The Savvy Music Teacher Income Blueprint
170(2)
9 Additional: Stream 7 172(15)
Teaching Options
172(9)
Directing a Music Academy
Teaching in a Music Academy
Classroom Music
Assistant Teaching/Coaching
Adjunct College Instruction
Teaching Artistry
Nonteaching Options
181(5)
Performance
Composing/Arranging
Other Music Opportunities
Nonmusic Work
The Savvy Music Teacher Income Blueprint
186(1)
10 Setting Up Shop 187(26)
Zip Code
187(6)
Career Potential
Cost of Living
Lifestyle
Home Studio
193(9)
Street/Neighborhood
Teaching Space
Studio Entrance, Waiting Area, and Restroom
Business Office
Separating Work and Personal Space
Other Locations
202(7)
Venues
House Calls
Making the Business Run
209(4)
Business Structures
Contracts
Payment Methods
11 Filling Your Studio 213(24)
Marketing Strategy
213(2)
What Rarely Works
Strategy #1: Unique Selling Proposition
215(4)
What Students Seek
Why Study with Me?
Strategy #2: Direct Interaction
219(2)
Performance Opportunities
Nonperformance Opportunities
Parental Engagement
Strategy #3: Strategic Allies
221(3)
Identifying Key Allies
Cultivating New Advocates
Motivating Your Network
Strategy #4: Powerhouse Website
224(10)
10 SMT Powerhouse Website Tips
Building Your Website
Features
Strategy #5: Incentives
234(3)
Types of Incentives
Rationale
Promoting the Incentive
Focus on the Right Marketing
12 Time/Life Management 237(18)
Workload
237(9)
The Master Grid
Scheduling Lessons
Summer Scheduling
Scheduling Classes
Cancellation Policy
Six Power Tips for Maximizing Efficiency
246(5)
Tip #1: Understand the Time Paradox
Tip #2: Distinguish between Urgent and Important
Tip #3: Write it Down
Tip #4: Schedule Your Schedule
Tip #5: Learn to Say "No"
Tip #6: Outsource and Automate
Work and Life
251(4)
Take a Break
Teachers with Kids
Work/Life Balance
13 Winning The Money Game 255(26)
The Financial Obstacle Course
256(1)
Start with the Endgame
The Three Directions of Your Money
Past Expenses
257(6)
The True Cost of Debt
The True Value of Debt
Present Expenses
263(11)
Living
Business
Insurance
Income Taxes
Future Investment
274(6)
Profitability
Investing
Enabling Retirement
Other Considerations
Checkmate
280(1)
14 Your Financial Picture In Five Steps 281(17)
Step 1: Define Current Situation
281(3)
Net Worth
Credit Score
Debt/Investment Interest Rates
Step 2: Articulate Goals
284(3)
Step 3: Calculate Spending Projection
287(3)
Tracking Spending
Budgeting
Step 4: Calculate Savings Target
290(4)
Step 5: Calculate Earning Goal
294(2)
Reflecting on the Process
296(2)
15 The Savvy Music Teacher Career Blueprint 298(22)
Piecing Together the Earnings Puzzle
298(6)
Annual Income
Variation #1*
Variation #2*
Variation #3*
Your Savvy Music Teacher Income Blueprint
304(9)
First Steps
Streams and Substreams
Data
Working Inward
Working Outward
Augmenting Income
The Salaried Savvy Music Teacher
Your Savvy Music Teacher Impact Blueprint
313(3)
Completing the Success Equation
Using this Document
Priorities and Positioning
Tuition Packages
Vision to Reality
316(4)
Take Action
Assess and Modify
The Real Win
Coda: Staying Inspired 320(11)
Workload
320(1)
Varied Routine
321(2)
Musical Existence
323(1)
Lifelong Learning
324(1)
Community
325(2)
Passion Projects, Hobbies, and Life beyond Music Teaching
327(1)
Economics
328(1)
Perspective
329(2)
Appendix A: Financial Worksheets 331(14)
Net Worth
332(1)
Credit Score/Interest Rates
333(1)
Investments
334(1)
Financial Goals
335(1)
Annual Budget
336(4)
Annual Savings Target
340(1)
Tax Deduction Worksheet
341(2)
Earning Goal
343(2)
Appendix B: Savvy Music Teacher Income Blueprint 345(6)
Appendix C: Savvy Music Teacher Impact Blueprint 351(6)
Appendix D: Sample Savvy Music Teacher Documents 357(12)
Further Reading 369(4)
Featured Artist Index 373(4)
Subject Index 377
One of the world's leading authorities on arts entrepreneurship/leadership, David Cutler balances a varied profile as a jazz and classical composer, pianist, educator, arranger, author, and sought-after speaker. His first book, The Savvy Musician, has influenced a whole generation of musicians from across the globe. Cutler serves as the University of South Carolina's Director of Music Entrepreneurship.