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E-raamat: Sell More Faster: The Ultimate Sales Playbook for Startups

  • Formaat: PDF+DRM
  • Sari: Techstars
  • Ilmumisaeg: 27-Aug-2019
  • Kirjastus: John Wiley & Sons Inc
  • Keel: eng
  • ISBN-13: 9781119597728
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  • Formaat: PDF+DRM
  • Sari: Techstars
  • Ilmumisaeg: 27-Aug-2019
  • Kirjastus: John Wiley & Sons Inc
  • Keel: eng
  • ISBN-13: 9781119597728
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From the experts at Techstars comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1
 
Most startups fail because they can’t grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn’t have to be this way, and founders don’t need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls.
 
The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding—and now you can, too.

Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers:

  • A comprehensive playbook to identify product market direction and product market fit
  • Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need
  • Models and best practices for sales funnels, pricing, compensation, and scaling
  • A roadmap to create a repeatable and measurable path to find product-market fit
  • Aggregated knowledge from Techstars leaders and industry experts

Sell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.

Foreword xiii
Acknowledgments xvii
Introduction: Sell More Faster--Why You Need to Read This Book 1(10)
Starting Up
3(6)
About This Book
9(2)
Chapter 1 The W3 (Who, What, and Why) Framework
11(26)
Where the Heck Do I Start?
12(5)
Who Are You Selling To?
17(4)
What Is Your Customer Buying?
21(3)
Why Is Your Customer Buying It?
24(6)
Putting W3 Together
30(7)
Chapter 2 Finding Your First Customers
37(26)
The W3 Framework Is Worthless ... Until You Test It!
38(1)
The Wrong W3
39(7)
Sales versus Customer Development
46(4)
How to Find Your ICP (Ideal Customer Profile)
50(8)
Product-Market Direction and the Quest for Product-Market Fit
58(4)
Now It's Your Turn to Start the Customer Development Process
62(1)
Chapter 3 Your Sales Process--The Road to Repeatability
63(26)
Why Having and Knowing Your Sales Process Is Important
65(4)
Teasing Out Your First Sales Process
69(9)
Building Your Sales Model through (Not) Guessing
78(4)
Your CRM Blueprint and Early Sales Model
82(7)
Chapter 4 Getting to Repeatability
89(18)
How Do You Know When You've Made a Sale?
90(2)
Value Trading and Pricing
92(6)
Negotiation 101
98(3)
The Process of Making a Deal
101(6)
Chapter 5 Scaling Your Team for Speed
107(36)
Knowing When It's Time to Hit the Gas on Hiring
107(3)
Your First Sales Hire
110(10)
Finding Repeatability in Hiring
120(11)
Paying Salespeople
131(12)
Chapter 6 Big Businesses Are Built after the Sale Is Closed
143(16)
Keeping the Momentum Going
144(3)
Customer-Centric Cultures Win
147(2)
The Postsales Process
149(5)
Retention and Growing Your Revenue Base
154(5)
Chapter 7 Now Go Out and Sell More Faster!
159(4)
Take the Long View
160(1)
Implementing What You've Learned
160(2)
Revel in Your Passion
162(1)
About the Author 163(2)
Index 165
AMOS SCHWARTZFARB is the managing director of Techstars Austin, an early-stage investor, and startup operating executive with more than 20 years of sales, sales leadership, and strategy experience in digital, advertising, entertainment, and software. Amos's specific expertise is identifying product-market fit and go-to-market strategy. Amos's role in the Techstars organization includes mentoring, recruiting, and investing on behalf of the company around the world.