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E-raamat: Semiotics Unbounded: Interpretive Routes through the Open Network of Signs

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The more human knowledge increases, the more signs grow and, with this expansion, the more the boundaries of the science that studies signs also grows. In Semiotics Unbounded, Susan Petrilli and Augusto Ponzio explain the explosion of the sign network in the era of global communication and discuss the important theoretical responses offered by semiotics. Providing a much-needed introductory guide to the subject, Petrilli and Ponzio explore the ever-growing frontiers of semiotics through the thought of prominent sign scholars such as Charles Peirce, Victoria Welby, Mikhail Bakhtin, Charles Morris, and Thomas Sebeok.

In an era of global communication, a global approach is necessary, and what may seem to be the whole, is only a part – a view being at once globalizing and open. Each and every sign is never self-sufficient and closed but exists always in a relation of otherness. This is true of the signs forming animals and human beings, individuals and communities, and involves the implication of all living beings in the life of all others. Semiotics Unbounded offers a new and original survey of the science of signs, evaluating it in relation to the problems of our time, not only of a scientific order, but also the problems concerning everyday social life.

Preface xvii
Introduction: An Excursion into Semiotics 3(1)
Two Meanings of Semiotics
3(3)
Protagonist: The Sign
6(2)
Stooge: The Interpretant
8(2)
Pragmatism as Pragmaticism
10(2)
The Verbal Sign's Influence on Semiotics
12(2)
Signification and Significance
14(2)
Signification and Denotatum
16(2)
Beyond the Verbal Sign Paradigm
18(1)
Subject and Alterity
19(3)
Word and Dialogue
22(3)
Dialogue and Inference
25(3)
Inferences and Categories: Semiotics, Logic, Ontology
28(5)
PART ONE: SEMIOTICS AND SEMIOTICIANS
33(308)
An Itinerary: From Peirce to Others
35(45)
Problems on Peirce's Desk
35(12)
Semiosis, Interpretation, and the Quasi-Interpreter
35(3)
Sign Displacement, Identity, and Otherness
38(2)
Knowledge in the Gnoseological Sense, but also as Responsible Awareness
40(1)
Interpretation and Representation
41(4)
The General Character of Peirce's Sign Model
45(2)
More Problems in Focus: Subjects, Bodies, and Signs
47(12)
The Dialogic Self
47(3)
Personal Identity and the Doctrine of Synechism
50(2)
Consciousness, Body, World
52(5)
Private Worlds and Public Worlds
57(1)
Habit and the Play of Musement
58(1)
Neglected but Foundational Aspects of Peirce's Semiotics
59(21)
Three Evolutionary Modes in the Cosmos
60(2)
Axiological Problems as Semiotic Problems
62(2)
Love and Logic
64(6)
Agapic Comprehension and Welby's Mother-Sense
70(4)
Looking from Peirce's Perspective
74(5)
Biographical Note
79(1)
About Welby
80(58)
Why `Significs'? A Contribution to Theory of Meaning, and More
80(10)
A Lady Significian
81(2)
Three Levels of Meaning
83(4)
Significance, Translation, Interpretation
87(1)
A Method in Mental Exercise
88(2)
Critique of `Plain Meaning'
90(1)
Departure: Exegesis and Holy Scripture
90(12)
The Problem of Meaning and Interpretation of the Holy Scriptures
91(1)
For a Dialogue between Religion and Science, a Question of Method
92(3)
Light, Love, and Progress in Knowledge
95(4)
From Exegesis to the Translative Method
99(3)
Reading Significs as `Biosensifics'
102(36)
Sense and Its Organic Basis
102(3)
The Plasticity of Language and Evolutionary Development of Consciousness
105(4)
Signs and Evolution of Life: A Research Program
109(9)
Organism and Environment in Cultural Evolution
118(5)
The Biological Basis of Signifying Processes
123(11)
Biographical Note
134(4)
About Bakhtin
138(29)
Philosophy of Language as Critique of Dialogic Reason
138(15)
Philosophy of Literature and Philosophy of Language
138(2)
Semiotics and Philosophy of Language
140(1)
Bakhtin's Sign Model
141(3)
Bakhtinian Dialogue
144(4)
Bakhtinian Dialogism and Biosemiotics
148(3)
For a Critique of Dialogic Reason
151(2)
An Interdisciplinary Perspective and Detotalizing Method
153(14)
From the Boundaries of Art Criticism
154(3)
Signs and Signals
157(1)
On Ideology
158(1)
The Unconscious and Ideology
159(3)
The Question of Values
162(3)
A Dialogic Method
165(1)
Biographical Note
166(1)
About Morris
167(36)
Behaviouristic Semiotics and Pragmaticist Semiotics
167(9)
Sidelights
167(2)
Morris and Peirce
169(2)
Returning to Peirce
171(1)
From Scientific Empiricism Onward
172(1)
Morris's Behaviouristics
173(3)
Semiotics and Biology
176(10)
Criteria, not Definitions
176(3)
Biological Terminology to Talk about Signs
179(2)
Biology and Symbolism at the Origin of Morris's Research
181(1)
Behaviour Involving Symbols
182(2)
General Linguistic Symbols and Verbal Linguistic Symbols
184(2)
Sign, Dimensions of Semiosis, Denotatum, and Language
186(17)
The Most Recalcitrant Term: Sign
186(5)
Misunderstandings over the Dimensions of Semiosis
191(2)
Designatum and Denotatum
193(2)
Language and General Linguistics
195(5)
Human and Non-Human Signs
200(1)
Biographical Notes
201(2)
About Sebeok
203(29)
Modelling Systems Theory and Global Semiotics
203(8)
Semiosic Phenomena as Modelling Processes
203(2)
Critique of the Pars Pro Toto Error
205(1)
Semiosic Boundaries
206(2)
Sebeok's Semiosic Universe
208(1)
Global Semiotics
209(2)
Semiotics and Semiosis
211(7)
Three Aspects of the Unifying Function of Semiotics
211(2)
Semiosis and Semiotics: `Semiotics,' Another Meaning
213(1)
To Live and to Lie
214(1)
Origin of Language and Speech
215(1)
Iconicity and Language
216(2)
Sebeok's Works and the Destiny of Semiosis
218(5)
A Tetralogy
218(1)
Semiotics as a Doctrine of Signs and Metasemiosis
219(1)
From the Non-Human Interpreter Sign to the Human Interpreter Verb
220(1)
European and American Semiotics: A Dialogue
221(1)
The Destiny of Semiosis after Life
222(1)
Sebeok's Semiotics and Education
223(9)
The Role of Signs in the Educational Process
223(1)
Implications of Sebeok's Work for Education
224(2)
Education to Mutual Adjustment of Language and Speech
226(1)
Semiotics and Foresight of `Proximal Development'
227(2)
Global Semiotics and Education to Responsibility for Life
229(1)
Biographical Notes
230(2)
About Rossi-Landi
232(66)
Rossi-Landi's Philosophy of Language
233(23)
His Semiotic Studies
233(2)
Common Speech Theory
235(6)
Language as the A Priori
241(4)
Language as Work and Trade
245(3)
Language as a Human Prerogative
248(2)
Linguistic Work and Linguistic Use
250(1)
On the Homology between Verbal and Non-Verbal Human Communication
251(3)
Ideology and Linguistic Alienation
254(1)
Social Reproduction
255(1)
On the Tracks of a Multiform Research Itinerary
256(13)
From Common Speech to Common Semiosis
256(3)
For a `Homological Method'
259(1)
Morris in Rossi-Landi's Interpretation
260(4)
The Correspondence between Morris and Rossi-Landi
264(4)
On Sign and Non-Sign Materiality
268(1)
Communication, Mass Media, and Critique of Ideology
269(14)
The Homination Process in Relation to Linguistic and Non-Linguistic Production
269(2)
For a Critique of Linguistic and Ideological Alienation in a Semiotical Key
271(5)
Social Planning and Multimedial Communication
276(3)
Cultural Capital and Social Alienation
279(2)
The Role of Signs in Neocapitalist Society
281(2)
Rossi-Landi between `Ideologie' and `Scienze Umane'
283(15)
Doctrine of Ideologies and Semiotics of Social Communication Programs
283(3)
The Pars Pro Toto Fallacy
286(2)
Ideology and False Consciousness
288(3)
Semiotics and Critique of the Humanities
291(1)
Research and Disalienating Praxis
292(2)
The New Concept of Work in Neocapitalist Society
294(1)
Further Developments in Rossi-Landi's Meditations on Ideology
295(2)
Biographical Note
297(1)
About Eco
298(43)
From Decodification to Interpretation
299(25)
Eco's Contribution to the Transition from Decodification Semiotics to Interpretation Semiotics in Italy
299(5)
Peirce in Italy
304(6)
Aporias in the Effort to Solve the Opposition between Communication and Signification
310(4)
Meaning and Referent: Aporias in the Effort to Solve the Opposition between Referentialism and Non-Referentialism in Semiotics
314(6)
Sign Production and Ideology
320(2)
Extending the Boundaries of Semiotics
322(2)
Interpretation and Responsive Understanding
324(17)
On Sign Models between Semiotics and Philosophy of Language
324(5)
Interpretation and Dialogism in the Study of Signs
329(11)
Biographical Note
340(1)
PART TWO: MODELLING, WRITING, AND OTHERNESS
341(88)
Modelling and Otherness
343(34)
Modelling, Communication, and Dialogism
343(13)
Model and Modelling
343(1)
Reformulating Thure von Uexkull's Typology of Semiosis
344(1)
From `Substitution' to `Interpretation'
345(2)
Centrality of the Interpretant in the `Semiosic Matrix'
347(2)
The Dialogic Nature of Sign and Semiosis
349(1)
Dialogue and the `Functional Cycle'
350(2)
Dialogism and Biosemiosis
352(1)
The Biological Basis of Bakhtinian Dialogue and the `Great Experience'
353(1)
Rabelais's World as the World's Biosemiotic Consciousness
354(2)
Identity, Otherness, and Primal Sense as a Modelling Device
356(16)
Primal Sense or Mother-Sense
356(2)
Primal Sense, Modelling, and Creativity
358(6)
Primal Sense, Otherness, and Criticism
364(2)
Identity, Primal Sense, and the Logic of Love
366(3)
`Ident' as Otherness, Intercorporeity, and Dialogism
369(3)
Writing as a Modelling Device
372(5)
Writing and Transcription
372(2)
Writing and Language
374(1)
Literary Writing and the Creativity of Language
375(2)
Writing and Dialogue
377(52)
Dialogue, Otherness, and Writing
377(19)
Dialogue
377(3)
Otherness, Dialogue, Intercorporeity
380(4)
Dialogism, Otherness, and Signs
384(4)
Writing
388(2)
Orality, Writing, and Otherness
390(6)
Dialogue and Carnivalized Writing
396(4)
Different Degrees of Dialogism
396(1)
The `Time of Festivity' and the `Great Time' of Writing
397(1)
The Carnivalesque in Writing
398(1)
Writing in the Bakhtinian Perspective
399(1)
Dialogue and Polyphony in the Writing of Novels and Drama
400(15)
Representation and Depiction
400(3)
The Author's Word and Polyphony in the Novel
403(3)
Dialogue and the Body
406(5)
Dramatization and Polyphony in the Word of Novel and Drama
411(4)
Storytelling in the Era of Global Communication: Black Writing -- Oraliture
415(14)
Two Different Types of Communication
415(2)
`Oraliture' and Writing
417(1)
Texts That Are Distant From Each Other
418(3)
Brer Rabbit Stories
421(3)
The Novel and the Genres of African Oral Literature
424(4)
Biographical Note
428(1)
PART THREE: PREDICATIVE JUDGMENT, ARGUMENTATION, AND COMMUNICATION
429(130)
Understanding and Misunderstanding
431(47)
Semiogenealogy of Predicative Judgment
431(27)
Semiotics as Constitutive Phenomenology
431(3)
Four Different Aspects of the Phenomenology of the Object
434(3)
Semiotics as Transcendental Logic: The Question of the Ground
437(3)
Similarity, the Ground, and the Immediate Object
440(2)
Similarity and the Image
442(3)
Genesis of Predicative Judgment
445(4)
Metalinguistics and the Precategorial Level
449(2)
The `I-do'
451(4)
`As if' and Predication as Acting
455(3)
Objective Misunderstanding and Mystifications of Language
458(20)
The `Maladies of Language'
458(1)
Ambiguity, `Precision,' and the `Panacea of Definition'
459(4)
Equivocation and Figurative Language
463(3)
The Fallacy of Invariable `Plain, Obvious, Common Sense Meaning'
466(3)
The Fallacy of `Universal Language': Common Speech
469(2)
Critical Commonsensism and Pragmaticism
471(2)
Generality and Vagueness
473(5)
Closed Community and Open Community in Global Communication
478(57)
Logic, Argumentation and Dialogue in Global Communication
478(13)
Critique of the Reason of Global Communication
478(2)
Dialogue, Theory of Semiosis, and Theory of Argumentation
480(4)
Signs of Rhetorical Tricks
484(2)
For a Critique of Television Communication in a Semiotical Key
486(3)
Dialogue and Lying
489(1)
Television and Keeping a Good Conscience
490(1)
Argumentative Logic at the Helsinki Conference and Communication--Production Ideology
491(11)
Communication--Production and War
491(3)
A Semiotic Analysis of the Helsinki Final Act
494(1)
Argumentative Loci and Weak Points in the Helsinki Final Act
494(2)
`Nation' as Identity and as Difference
496(2)
Mutual Recognition Based on Convention and Assimilating the Other
498(1)
A Third Way of Understanding the Relations among Nation-States
499(3)
The Sign Machine: Linguistic Work and Global Communication
502(15)
Semiosis, Communication, and Machines
503(2)
A Machine Capable of Semiotics
505(2)
Human-Machine Interactivity
507(1)
Human Intelligence as a Resource
508(3)
The Intelligent Machine, Linguistic Work, and the Work Market
511(4)
Language, Modelling, Alterity, and the Open Community
515(2)
Otherness and Communication: From the Closed Community to the Open Community
517(18)
A Narrow Concept of Communication
517(1)
Being and Communication
518(2)
Persistence in Communication--Production as Persistence in the Same Social System
520(1)
Ontology of Communication--Being
521(2)
Communication and Language
523(2)
The Communication--Ontology Relation in Today's Global Communication--Production System
525(2)
Beyond the Being of Communication
527(1)
Sociality as Closed Community and Indifferent Labour
528(3)
Communion, or Sociality Regulated by Otherness
531(2)
Biographical Notes
533(2)
Global Communication, Biosemiotics, and Semioethics
535(24)
Semioethics, Community, and Otherness
535(15)
Global Communication and Global Semiotics
536(2)
Responsibility and Semioethics
538(2)
Identity and Alterity: On Subjectivity and Reasonableness
540(5)
Signs of Humanity and Humanity of Signs
545(4)
Semiotics as an Attitude and the Critical Work of Semioethics
549(1)
Bioethics, Semiotics of Life, and Global Communication
550(9)
Bioethics and Global Semiotics
550(2)
Being and Sign: A Foundational and Critical Approach to Bioethics
552(2)
Bioethics and Global Communication
554(5)
Glossary 559(6)
Bibliography 565(48)
Index 613


Susan Petrilli is an associate professor in the Department of Linguistic Practices and Text Analysis at l'Università degli Studi di Bari.





Augusto Ponzio is the head of the Department of Linguistic Practices and Text Analysis at l'Università degli Studi di Bari.