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E-raamat: Smart Tourism and Destination Marketing

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Smart Tourism and Destination Marketing explores the transformative impact of smart concepts, advanced technologies and smart policies on destination marketing based on original research and cutting-edge strategies. By presenting insights from a diverse set of authors and geographical contexts, the book provides a global and multi-scalar view on this emerging phenomenon.

Key areas explored include the trends and geographical dispersion of smart tourism, together with the use of artificial intelligence, the Internet of Things, virtual reality and smart data in destination marketing. With the rise of tech-savvy tourists seeking personalised and seamless experiences, this book delves into the strategies and tools that are reshaping the future of tourism destinations and how destination marketing can leverage smart approach to enhance sustainability and resilience.

Through theoretical advancements, methodological innovations, detailed case studies and examples, the book illustrates how tourism destinations have successfully implemented smart tourism initiatives, offering practical insights and roadmap for destinations. The volume advances scholarly and practical understanding of smart tourism, offering significant insight to students, researchers and academics as well as destination management practice.



Smart Tourism and Destination Marketing explores the transformative impact of smart concepts, advanced technologies and smart policies on destination marketing based on original research and cutting-edge strategies.




Arvustused

'The book offers a global perspective on the conceptualisation and implementation of smart destinations in destination marketing. Contributions from international scholars critically examine smart tourism technologies, their applications and related challenges from both demand (tourist) and supply (organisational) perspectives. It serves as a key reference for researchers and professionals seeking to understand the evolution and complexities of smart tourism.'

Marianna Sigala, Professor of Marketing, University of Newcastle, Australia

'This book provides a timely and comprehensive concern of Smart Tourism and Destination Marketing, addressing the role of advanced information technologies, AI and digital platforms in shaping the future of tourism ecosystems. By integrating theoretical rigor with practical insights, it offers a unique reference point for academics, students and industry professionals. This book gives us insightful implications on the view of how smart technologies are redefining destination sustainability, resilience and visitor experiences.'

Chulmo Koo, Professor, Smart Tourism Education Platform (STEP), College of Hotel and Tourism Management, Kyung Hee University, Korea

Smart Tourism and Destination Marketing: An Introductory
Chapter Part 1:
Smart Tourism Concepts
1. Dynamics and Trends in Smart Tourism and
Destination Marketing
2. Geographies of Smart Tourism Development
3. Smart
and Sustainable Tourism: The Community-driven Transformation in a Developing
Destination Part 2: Information Technologies in Smart Tourism
4. The Role of
Tourism Data Spaces for Smart, Inclusive and Sustainable Destinations
5.
Tourist Segments Based on using Smart Technologies in European and American
Smart Cities
6. Dont Get Tourists Wrong! Conceptualizing Artificial
Intelligence Bias in Smart Tourism Domain Part 3: Smart Destination Marketing
7. Marketing Policies for Smart Destinations: The Case of La
Albufera-València
8. Neuroscience and Wearable Technologies in Smart Tourism
Destination Marketing
9. Smart Data and its Analytics in Destination
Management and Marketing
10. The Tourist Experience and the Use of Virtual
Reality in Destination Marketing
11. Revitalising Intangible Cultural
Heritage with Smart Technologies to Transform Destination Image Part 4:
Conclusion
Youssef El Archi holds a PhD in Business and Management from the National School of Business and Management of Tangier, Abdelmalek Essaadi University in Morocco. He is a research collaborator at the Centre for Tourism Research, Development, and Innovation (CiTUR) hosted by the Polytechnic Institute of Leiria in Portugal.

Tomá Gajdoík holds PhD in Tourism and is an associate professor at the Faculty of Economics, Matej Bel University in Banská Bystrica, Slovakia. He is a member of the International Federation for IT and Travel & Tourism (IFITT) and the International Association of Scientific Experts in Tourism (AIEST).
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