E-raamat: Social Media Listening and Monitoring for Business Applications

"This book explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online"--

Business and engineering specialists from India, Thailand, Spain, and the US present 14 chapters explaining how to develop conceptual business models with data from social media sites. They first discuss business in the social media environment, including the transformative changes due to social media, social media applications in various industries, and the benefits of social media for brand image and reputation, communication, and website traffic. Subsequent sections explore the use of big data and knowledge management concepts in social media; social media metrics; social media use by the government and to develop business models for enterprises in various industries; and software tools for analysis and research in social media sites, such as sentiment analysis using NVivo 11 Plus, gist analysis of Flickr, tweet analysis, analysis of sites like Wikipedia and YouTube, and finding automated social media accounts using network analysis and NodeXL Basic. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)