About the Editor |
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ix | |
Contributors |
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xi | |
Foreword |
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xv | |
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Preface |
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xvii | |
Acknowledgments |
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xxi | |
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An Introduction to Sport and Adventure Tourism |
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1 | (26) |
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2 | (1) |
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Sport Tourism: The Supply Side |
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3 | (10) |
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A Profile of the Sport Tourism Industry |
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13 | (1) |
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14 | (3) |
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The Future of Sport Tourism |
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17 | (4) |
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21 | (6) |
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Historical Perspectives of Sport Tourism |
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27 | (22) |
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27 | (1) |
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27 | (2) |
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The Persian Empire: The Soil and the Soul |
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29 | (1) |
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The Etruscans: Causal Influence |
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30 | (1) |
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Rome: The Aristocratic Expression |
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30 | (2) |
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Byzantium: A Glittering Civilization |
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32 | (1) |
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The Crusades: Picturesque and Eventful |
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32 | (1) |
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The Islamic Scene: Resources of the Earth |
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33 | (1) |
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34 | (1) |
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35 | (1) |
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The English Enchantment: Knowledge to Reason |
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36 | (1) |
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The Eighteenth Century: Dominated by War |
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37 | (2) |
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The Nineteenth Century: The Stepping-Stones |
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39 | (5) |
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Mega Interests of the Twentieth Century |
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44 | (4) |
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48 | (1) |
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Sport Event Tourism: Planning, Development, and Marketing |
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49 | (40) |
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49 | (1) |
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What is Sport Event Tourism? |
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50 | (5) |
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55 | (5) |
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Forces and Trends Shaping Sport Event Tourism |
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60 | (4) |
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Planning, Developing, and Marketing Sport Event Tourism |
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64 | (14) |
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Case Study: Seminole Country, Florida, Convention and Visitors Bureau |
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78 | (6) |
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84 | (1) |
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85 | (4) |
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89 | (36) |
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89 | (3) |
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92 | (3) |
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95 | (3) |
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Ski Field Location and Development |
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98 | (2) |
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100 | (2) |
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102 | (9) |
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Case Study: Whistler Resort in Canada |
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111 | (7) |
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Appendix A: Hotel Markets Area of Origin |
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118 | (1) |
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Appendix B: Demographic Profiles of Whistler's Seasonal Visitors |
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119 | (1) |
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120 | (5) |
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125 | (40) |
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125 | (2) |
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127 | (18) |
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145 | (2) |
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147 | (3) |
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150 | (1) |
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151 | (1) |
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Case Study: Shoalwater Bay in the Great Barrier Reef, Australia |
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152 | (5) |
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157 | (8) |
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165 | (38) |
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165 | (1) |
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Golf History and Development of Golf Tourism |
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166 | (5) |
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The Development and Use of Golf as a Destination Marketing Tool |
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171 | (1) |
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Reasons for the Development of the Golf Tourism Product |
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172 | (4) |
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176 | (4) |
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The World Golf Tourism Market |
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180 | (7) |
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187 | (6) |
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193 | (5) |
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198 | (1) |
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199 | (4) |
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203 | (38) |
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203 | (3) |
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The Commodification of Adventure |
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206 | (2) |
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What is Adventure Tourism? |
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208 | (2) |
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Mountains and Commodification |
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210 | (2) |
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212 | (3) |
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Case Study 1: trekking in Nepal |
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215 | (5) |
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Influences Upon British Adventure Tourism |
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220 | (1) |
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221 | (4) |
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The Control of Information |
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225 | (2) |
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The Important of Technological Developments |
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227 | (3) |
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Case Study 2: The Foundry Climbing Centre |
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230 | (4) |
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234 | (2) |
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236 | (5) |
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The Business of Adventure Tourism |
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241 | (32) |
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241 | (1) |
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The Evolution from Lifestyle to Business |
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241 | (1) |
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242 | (2) |
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Adventure Business Administration |
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244 | (4) |
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Adventure Business Management |
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248 | (2) |
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Adventure Business Finance |
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250 | (5) |
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255 | (4) |
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259 | (1) |
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Case Study: Canadian Mountain Holidays (CMH) |
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260 | (11) |
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271 | (2) |
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273 | (20) |
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273 | (1) |
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Defining Health and Spa Tourism |
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274 | (3) |
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Historical Dimensions of Health and Spa Tourism |
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277 | (1) |
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Supply of Health and Spa Tourism |
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278 | (5) |
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Demand for Health and Spa Tourism |
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283 | (4) |
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287 | (6) |
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293 | (18) |
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293 | (2) |
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Technological Advancements |
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295 | (2) |
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Virtual Reality Participatory Modes |
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297 | (5) |
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302 | (9) |
Index |
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311 | |