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E-raamat: Strategic Analytics: The Insights You Need from Harvard Business Review

  • Formaat: 192 pages
  • Sari: HBR Insights Series
  • Ilmumisaeg: 21-Apr-2020
  • Kirjastus: Harvard Business Review Press
  • Keel: eng
  • ISBN-13: 9781633698994
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  • Formaat: 192 pages
  • Sari: HBR Insights Series
  • Ilmumisaeg: 21-Apr-2020
  • Kirjastus: Harvard Business Review Press
  • Keel: eng
  • ISBN-13: 9781633698994
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"Is your data strategy ready for the next wave of analytics? Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential--and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of now, how they will evolve, and how to adopt their use in your organization. Strategic Analytics: The Insights You Need from Harvard Business Review will help you kick off urgent conversations, focus on the right initiatives in your company, and capitalize on the opportunity of analytics."--

Originally published in or adapted from articles in Harvard Business Review or on its website between 2017 and 2019, the 13 articles in this volume explain the basics of data and analytics, how companies can become more data-driven, and the application of analytics to strategic issues and problems. They address key concepts in data, including types of data and how it is captured, predictive analytics, the role of data analysts, and what data is good for; becoming an analytics-driven organization, including prioritizing specific data skills, best practices from German manufacturing company ZF, cloud computing, and building a data science operation; and applying data analytics to win over customers, use employee data responsibly, make decisions, and further the public good. Annotation ©2020 Ringgold, Inc., Portland, OR (protoview.com)

Is your company ready for the next wave of analytics?

Data analytics offer the opportunity to predict the future, use advanced technologies, and gain valuable insights about your business. But unless you're staying on top of the latest developments, your company is wasting that potential--and your competitors will be gaining speed while you fall behind.

Strategic Analytics: The Insights You Need from Harvard Business Review will provide you with today's essential thinking about what data analytics are capable of, what critical talents your company needs to reap their benefits, and how to adopt analytics throughout your organization--before it's too late.

Business is changing. Will you adapt or be left behind?
Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

Introduction: What Makes Analytics Strategic They make your strategy or business model possible xi
Thomas H. Davenport
Section 1 Understanding Analytics Basics
1 The Five Essential Elements for Succeeding with Data And the costs of missing any
3(8)
Thomas C. Redman
2 Understanding the Types of Data and How They're Captured Increase your data literacy
11(10)
Hugo Bowne-Anderson
3 The Right Way to Deploy Predictive Analytics Focus first on your team, then on technology
21(10)
Eric Siegel
4 What Great Data Analysts Do And why every organization needs them
31(12)
Cassie Kozyrkov
5 What Data Is and Isn't Good For Numbers rarely reveal the "why."
43(10)
Joel Shapiro
Section 2 Becoming an Analytics-Driven Organization
6 Prioritize Which Data Skills Your Company Needs Consider time versus utility
53(8)
Chris Littlewood
7 How a German Manufacturing Company Set Up Its Analytics La Best practices any company can follow
61(12)
Niklas Goby
Tobias Brandt
Dirk Neumann
8 Cloud Computing Is Helping Smaller, Newer Firms Compete Renting computing power may level the playing field
73(12)
Nicholas Bloom
Nicola Pierri
9 Data Science and the Art of Persuasion Solving data's last-mile problem
85(30)
Scott Berinato
Section 3 Applying Data Analytics
10 How Vineyard Vines Uses Analytics to Win Over Customers By integrating behavioral data and predictive algorithms
115(12)
Dave Sutton
11 How to Use Employee Data Responsibly Three ways to maintain trust when using people analytics
127(10)
Ellyn Shook
Eva Sage-Gavin
Susan Cantrell
12 What Al-Driven Decision Making Looks Like Sometimes, humans need to get out of the way
137(14)
Eric Colso
13 How Companies Can Use the Data They Collect to Further the Public Good And why they benefit from doing so
151(8)
Edward L. Glaeser
Hyunjin Kim
Michael Luca
About the Contributors 159(4)
Index 163
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

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