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E-raamat: Sustainable Entrepreneurship: Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies

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Research in sustainable entrepreneurship plays a pivotal role in addressing the economic, social, and environmental challenges of the 21st century. It promotes the development of business models and practices that are sustainable in the long term, fostering a better future for society and the environment.



This special volume presents current academic research and practical findings, comprehensively covering the field of sustainable entrepreneurship. Topics encompass the determinants and consequences of entrepreneurship in the context of sustainability, the role of entrepreneurship and intrapreneurship in incumbent firms during sustainability transformations, the processes and management of sustainable entrepreneurship, as well as the tools and instruments employed in sustainable entrepreneurship. Additionally, the volume includes comparative analyses of sustainable entrepreneurship across different organizational contexts.
Digital technologies as circularity enablers: investigating barriers and
drivers.- Artificial intelligence and the resolution of information asymmetry
paradoxes in sustainable entrepreneurship.- From Research to Impact: Deeptech
Startups Supporting Sustainable Entrepreneurship.- Hybrid Entrepreneurial
Decision Logics in Sustainable Opportunity Recognition: A Case Study of
Sunbird Straws.- Intergenerational Knowledge Transfer in Family Businesses
from the Global South: A Framework for Sustainable Business Model
Innovation.- Consumer Attitudes Toward Clothing Rentals in Vietnam and
Germany: Insights for Sustainable Fashion Start-ups.- Corporate Social
Responsibility Kaleidoscope Comprehensive Framework for Social Innovators.-
Gender equality: Are women treated equally in the business environment?.-
Business Management Education: Integrating Decolonization, Entrepreneurship,
and the Fourth Industrial Revolution in Africa.
Daniel Schallmo is a Full Professor and a Director of the Institute for Entrepreneurship, Innovation, and Sustainability at Neu-Ulm University of Applied Sciences in Germany. In the context of digitalization, his work and research focus on business model innovation, entrepreneurship, measuring digital maturity, developing digital strategies, the digital transformation of business models, and implementing digital initiatives.



Jens Pätzmann is a Full Professor and a Director of the Institute for Entrepreneurship, Innovation, and Sustainability at Neu-Ulm University of Applied Sciences in Germany. He teaches marketing, branding, and strategy for startups and conducts research in the field of social psychology and cultural anthropology in connection to archetypes and branding.



Jens Kolb is a Full Professor and a Director of the Institute for Entrepreneurship, Innovation, and Sustainability at Neu-Ulm University of Applied Sciences in Germany. He teaches in the field of digitalization and technology management, sustainability, and marketing and branding. His research focuses on sustainable digitalization, digital transformation, and technology management.



Antonia Schulz is a Research Assistant at Neu-Ulm University of Applied Sciences (Germany) and conducts research in the field of digital entrepreneurship. She studied Information Management and Corporate Communication as well as International Enterprise Information Management at Neu-Ulm University of Applied Sciences and Oulu University of Applied Sciences (Finland).