This proceedings compilation presents groundbreaking contemporary research on digital transformation and its profound impact on industries, institutions, and societies. Through 67 peer-reviewed papers, this volume takes a multidisciplinary approach and delves into technological change, sustainability, and innovation in the digital era.
The contributions span artificial intelligence applications, sustainable business practices, fintech and digital finance, technology adoption, innovation and entrepreneurship, human resource transformation, governance, and digital education systems. Several studies examine AI-enabled decision-making, automation, data-driven strategy, and emerging digital infrastructures, while others explore sustainability transitions, inclusive development, financial inclusion, and policy frameworks in technology-mediated environments. The collection also features empirical analyses, conceptual models, technical innovations, and sector-specific case studies from diverse regional contexts. Together, these papers document current research directions, practical implementations, and strategic responses shaping organizations and economies.
This book is intended for researchers, scholars, and professionals engaged in digital transformation, innovation, and technology management. It serves as a reference for academics, industry leaders, policymakers, and research institutions seeking current evidence, interdisciplinary perspectives, and emerging insights into technological change and its organisational, economic, and societal implications.
1. Strategic Integration of Artificial Intelligence to Drive Sustainable
Business Transformation in the Digital Era
2. Key Organizational Practices in
Fostering a Sustainable Workplace
3. Artificial Intelligence solutions in the
support of e-commerce management - Qualitative approach
4. Revisiting
Strategic Fit Theory: Aligning Technological Adoption with Supply Chain
Strategy for Competitive Advantage
5. Application of Rough Set Theory to
Analyse the Relationship between Students Use of AI Tools and Their Perceived
Automation Potential in Enterprises
6. Two Faces of Green AI: Supporting
Sustainability and Achieving Sustainable Operation
7. AI and Machine Learning
Enhance Fraud Detection Accuracy and Efficiency in Accounting
8. Integrating
Artificial Intelligence and Strategic Management for Sustainable
Organizational Transformation: A Case Study Approach
9. The Impact of
Leadership Style on Employee Satisfaction in Bahrain's Telecom Sector
10.
Enhancing Customer Retention through AI-Driven CRM Analytics: A Scikitlearn
Approach in Keralas Service Sector
11. Revitalizing the Entrepreneurial
Education: Holistic Approach to Achieving Entrepreneurial Skill Development
and Internal Mobility
12. Machine Learning Analysis of GST Impact on
Retailers in Chennai: Compliance, Adaptation and Revenue Growth
13.
Transforming Digital Finance: The Role of Green Fintech in Advancing ESG
Investments and Sustainable Development Among Young Investors in Pakistan
14.
Evaluating E-Learning's Impact on Examination Quality - A Systematic
Literature Review
15. Econometric Insights into Sustainable Development
Practices in GCC Economies: A Panel Data Approach (2010-2023)
16. A SLR
Exploring the Intersection of Anti-Counterfeit Tech & AI in Business IT
Hardware
17. AI influence on Teachers Productivity; A Perspective from
Schools in Bahrain
18. Exposing 2139 Exchange - Identity Fraud, Licensing
Deception & Trust Erosion in Digital Finance
19. Sustainable digital
marketing: Green branding and Consumer engagement
20. The Role of Artificial
Intelligence in Enhancing Marketing Effectiveness: An Empirical Study
21.
Cross-Regional Insights on AI Readiness: An Empirical Comparison of MENA and
Southeast Asia Using Elastic Net Regression
22. Inclusive Marketing by
Hypermarkets for Low-Income Expatriate Consumers in the Middle East:
Designing for Affordability Without Compromising Value
23. Sustainable
Development and Inclusive Parenting: Social Approaches for Empowering
Children with Disabilities
24. Strategic Marketing Approaches on
Micro-ventures towards Increased Revenues: An Assessment in Bahrain
25.
Optimal working capital policy and sustainable practices in financially
constraint firms
26. Reimagining Management and Innovation: Strategies for
Digital Finance, E-Commerce & Sustainable HR
27. Sustainable Fishing and
Resilience Framework: Mitigating Climatic and Socioeconomic Vulnerabilities
of Marine Fishermen
28. Evaluation of a five-year financial ratio analysis of
Islamic Banking sector: Liquidity and solvency
29. Technical Analysis &
Taxonomy of DNS Based Threats: Deconstructing the Domain Fraud
30.
Implementation of Bookkeeping Practices among Micro-Enterprises: A Review
Output from Bahrain
31. Tandem Effects of Technologies and Digitalisation in
Fostering Sustainability Mediated by Eco-Innovation In Manufacturing Sector
32. AI and Augmented Reality (AR) Marketing: Enhancing Product Visualization
and Interactive Advertising
33. Artificial Intelligence : Its transformative
impact on students' behaviour and ethics
34. Impact of Technology Adoption in
Empowering Women Entrepreneurs
35. Beyond the Veil: A Review of Corporate
Governance, Ethics, and Legal Reform in the Digital Era
36. From Challenges
to Sustainable Co-parenting and Career Advancement among Divorced Working
Women
37. Digital Transformation for Sustainable Growth: Innovation,
Entrepreneurship & AI Integration
38. A Network-Based Modeling Approach to
Financial Inclusion: An Empirical Study in South Tamil Nadu
39. Exploring the
Relationship between Flexible Work Arrangements and Employee Well-being among
Working Women in Bahrain
40. Exploring the relationship between demographic
attributes and the perception and use of AI tools in academia
41. Exploring
the Long-Term Efficacy and Ethical Dimensions of AI-Driven Social Media
Recruitment: A Conceptual Framework for Sustainable and Fair Talent
Acquisition
42. A Thematic Analysis of Insights from Systematic Reviews on
the Influence of Conversational AI on User Engagement- Transformative
Technologies Enhancing Human Well-being
43. Exploring the Impact of Visual
Interaction on Consumer Behavior in the Retail Industry in the Kingdom of
Bahrain
44. Sustainable Energy and Economic Growth: Decoding the G20 Nexus
45. Understanding the Landscape: Entrepreneurs' Challenges in Implementing
CSR Initiatives
46. Decomposed Fuzzy Z-CRITIC-GRA for Selecting Investment
Stock
47. The relationship between technology-based training (TBT) and
employee performance in the renewable energy sector in the Kingdom of Saudi
Arabia
48. Growth and Survival Strategies of Small-Scale Industries in
Eastern India: A 21st Century Perspective
49. Promoting Sustainability:
Behavioural Strategies among Engineering Students and Alumni
50. Application
of Digital Technologies in Promoting Sustainability through
Technopreneur-Implementation of Business Practices
51. The Impact of FinTech
on Financial Inclusion
52. AI-Driven Research Profiling and Contribution
Classification for Strategic Hiring and Institutional Decision-Making: A
Google Scholar
53. Humanizing AI in HR: Pathways to Decent Work and Economic
Growth(SDG 8) through Digital Literacy
54. Data Communication in
Environmental Sustainability: Research Agenda for the Global South
55.
Driving Change: How Tesla is Shaping the Future of Cars Through
Sustainability and Innovation
56. Faculty Readiness and Ethical Concerns in
Integrating AI for Teaching in Bahrain Polytechnic
57. Agentic AI for Demand
Forecasting and Planning: Autonomous Market Sensing and Adaptive Planning
58.
Artificial Intelligence in Banking Sectors: Enhancing Customer Service and
Achieving Competitive Advantage - A Comprehensive Review through Bibliometric
and Content Analysis
59. Design and Development of a Double Convex Lens Solar
Cooker for Clean, Cost-Free Cooking
60. Exploring the perspectives of Human
resources management on Employee Engagement: Thematic analysis In Kingdom of
Bahrain
61. An Obfuscation Attack Detection Approach in Android APK Using ML
classification of Grayscale and RGB Images
62. Sustainable Marital Quality:
The Roles of Women in Academia
63. Effect of Nationalization Policy on Human
Resource Practice in Gulf Land
64. Financial Literacy and management of
personal finances: A study on the young household in Bahrain
65. Evaluating
E-Learning's Impact on Examination Quality - A Bibliometric Review
66.
Cybercrime Preparedness and the Digital Economy: Empirical Evidence in MENA
and South Asia Using Driscoll-Kraay
67. Enhancing employee sustainability
through digital culture and transformation: cross-sectoral evidence
Shabana Faizal is an assistant professor at the College of Administrative and Financial Sciences, University of Technology, Bahrain. She received her PhD from Bharathiar University, India. Overall, she has 10 years of academic experience and 2 years of industry experience. Further, she has published articles in various high-impact journals and presented a good number of papers at conferences. She has been Research Chair for multiple terms during her tenure as Assistant Professor. Her current research interests include marketing, online marketing, management, and digital business.
Jayendira P. Sankar is serving as an Associate Professor of MBA and Head of Digital Business Research Center at the University of Technology, Bahrain, and has over nineteen years of academic experience. He is a Senior Fellow of HEA-UK and an Academic Fellow of CIPD-UK. He has published extensively in various high-impact journals and presented at numerous academic conferences. His current research interests include Development Economics, focusing on economic growth, poverty, inequality, market failure, fiscal, economic, and social conditions, healthcare, education, employment sector, and industrial and social infrastructure; Human Resource Management, focusing on employee welfare, work-family balance, corporate social responsibility, sustainability; and innovation in teaching-learning and assessments.
Dorota Jelonek is a professor of Management at the Faculty of Management, Czestochowa University of Technology. She received a PhD degree in 2000, became a habilitated doctor in 2011, and a full professor of Economy Science in 2019. She has held the positions of Associate Dean for Science (2012-2016) and Dean of Faculty (2016-2020). Dorota Jelonek is the President of the Scientific Society for Economic Informatics and a member of many societies including the Polish Association for Innovation Management and Informing Science Institute. She is the author of 6 books and editor of 8 books. In addition, she is the author or co-author of 250 articles in Polish and foreign journals and book chapters. Over the years, she has participated in over 120 conferences in many research centers, and she was a member of 45 conference program committees. Her scientific and research interests focus on solving problems related to the implementation of management information systems in enterprises, improving management information processes, computer-assisted monitoring of the business environment, and management innovation processes.
Magdelena Rzemieniak is a Professor at Lublin University of Technology, where she has been continuously employed since 1995. A graduate of the University with honors, she received the PRIMUS INTER PARES distinction from the President of Poland during her studies. She has held several key academic leadership roles, including Vice-Dean, Head of the Department of Marketing, and Dean of the Faculty of Management. She has participated in numerous national and international research projects and has published over 100 scientific papers, with her habilitation monograph receiving a national award. A highly dedicated and award-winning educator, she has taught across undergraduate, postgraduate, and MBA programs and supervised over 600 graduate theses. Her contributions to academia and society have been recognized with multiple Rectors awards, the Medal of the National Education Commission, and the Silver Cross of Merit.
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